Marketing Operations Manager Job Description Template - Complete 2025 Hiring Guide

Role Overview: Marketing Operations Manager in 30 Seconds

• Core Purpose: Bridge between marketing strategy and technology to optimize processes, manage martech stack, and drive data-informed decisions
• Key Value: Transforms marketing from cost center to revenue driver through operational excellence
• Typical Team Size: Manages 2-5 specialists, collaborates with 10+ stakeholders
• Career Trajectory: Marketing Analyst → Marketing Ops Manager → Director of Marketing Ops → VP Marketing Technology
• Remote Flexibility: 78% of positions offer hybrid/remote options in 2025

Why This Role Matters More Than Ever in 2025

The Marketing Operations Manager has evolved from a nice-to-have support role to a critical strategic position. With marketing technology spend reaching $8,000+ per employee and the average enterprise using 120+ martech tools, organizations need skilled professionals who can orchestrate this complex ecosystem while delivering measurable business impact.

In 2025, this role sits at the intersection of three major trends: AI-powered marketing automation, privacy-first data strategies, and the demand for real-time marketing attribution. Companies that excel at marketing operations see 15-25% improvement in marketing ROI and 20% faster campaign execution times. The role has become the linchpin for scaling marketing efforts efficiently while maintaining personalization at scale.

Quick Stats Dashboard: Marketing Operations Manager Market Overview

Metric	2025 Data	Trend
Average Time to Hire	47 days	↓ 8% from 2024
Demand Level	Very High (8.5/10)	↑ 15% YoY
Remote Availability	78% offer remote/hybrid	↑ 12% from 2024
Career Growth Rate	23% annual progression	↑ 5% from 2024
Market Growth	31% role expansion	Fastest in MarTech
Average Tenure	2.8 years	Stable
Skills Gap	67% lack qualified candidates	Critical shortage
Certification Premium	+18% salary for certified pros	Growing importance

Comprehensive Job Description Templates

Template 1: Agency/Consultancy Environment

About the Role

We're seeking a dynamic Marketing Operations Manager to revolutionize how we deliver marketing excellence across our diverse client portfolio. You'll be the architect of scalable processes that enable our teams to execute campaigns 3x faster while maintaining the highest quality standards. This role offers exposure to cutting-edge martech across industries, making it perfect for someone who thrives on variety and innovation.

Key Responsibilities

• Design and implement standardized marketing operations frameworks scalable across 20+ client accounts, reducing campaign setup time by 40%
• Manage multi-tenant martech stack including Salesforce, HubSpot, Marketo, and 15+ integrated tools, ensuring 99.9% uptime
• Create automated reporting dashboards that deliver real-time insights to clients, eliminating 20 hours of manual reporting weekly
• Lead cross-functional process improvement initiatives, collaborating with Creative, Strategy, and Account teams
• Develop and maintain data governance policies ensuring GDPR/CCPA compliance across all client operations
• Train and mentor junior team members on marketing automation best practices and platform certifications
• Optimize lead scoring models and attribution frameworks to demonstrate clear ROI for client investments
• Conduct quarterly martech audits and recommend stack optimizations saving clients average of $50K annually
• Build custom integrations between disparate systems using APIs and middleware platforms
• Present operational insights and recommendations to C-level client stakeholders monthly
• Manage vendor relationships and negotiate contracts for enterprise martech solutions
• Establish QA processes that reduce campaign errors by 95% while maintaining rapid deployment

Requirements

• 4-6 years of marketing operations experience, with at least 2 years in agency environment
• Advanced proficiency in major marketing automation platforms (Marketo, HubSpot, Pardot)
• Strong SQL skills and experience with data visualization tools (Tableau, Power BI, Looker)
• Proven track record of managing 10+ martech integrations simultaneously
• Project management certification (PMP, Agile, or equivalent) strongly preferred
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• Experience with privacy regulations (GDPR, CCPA) and data governance
• Excellent presentation skills with ability to translate technical concepts for non-technical audiences

What We Offer

• Competitive salary range: $95,000 - $125,000 based on experience
• Performance bonuses up to 20% of base salary
• Comprehensive health, dental, and vision coverage
• $2,500 annual professional development budget
• Flexible hybrid work arrangement (2 days in-office)
• Access to cutting-edge martech tools and certifications
• Clear career progression path to Director level
• Collaborative culture with monthly team celebrations

Template 2: In-House/Corporate Position

About the Role

Join our award-winning marketing team as Marketing Operations Manager, where you'll own the technology and processes that power our $50M annual marketing engine. This strategic role combines technical expertise with business acumen to optimize our marketing performance, enhance customer experiences, and drive measurable revenue growth. You'll work closely with leadership to shape our martech roadmap and build systems that scale with our 40% annual growth trajectory.

Key Responsibilities

• Own end-to-end marketing technology stack valued at $2.5M, including selection, implementation, and optimization of 25+ tools
• Develop comprehensive lead management processes from initial touch to closed-won, improving conversion rates by 30%
• Build predictive analytics models that identify high-value prospects and optimize marketing spend allocation
• Create automated workflows reducing manual tasks by 60% and enabling team to focus on strategic initiatives
• Partner with Sales Operations to ensure seamless handoffs and shared visibility into full customer journey
• Establish marketing data warehouse integrating 15+ data sources for unified reporting and analysis
• Lead monthly marketing performance reviews with executive team, providing actionable insights and recommendations
• Manage marketing operations budget of $3M, consistently delivering 15% cost savings through optimization
• Implement advanced personalization strategies increasing engagement rates by 45% across all channels
• Drive adoption of AI-powered tools for content optimization, lead scoring, and campaign automation
• Develop disaster recovery and business continuity plans for all marketing systems
• Maintain marketing operations playbook documenting all processes, ensuring knowledge transfer and consistency

Requirements

• 5-7 years of progressive marketing operations experience in B2B SaaS or technology companies
• Expert-level knowledge of Salesforce and at least one major marketing automation platform
• Demonstrated experience managing marketing budgets exceeding $1M
• Strong analytical skills with proficiency in Python or R for data analysis
• MBA or advanced degree preferred but not required with equivalent experience
• Proven ability to manage complex stakeholder relationships across Sales, IT, Finance, and Product
• Experience implementing Account-Based Marketing (ABM) strategies at scale
• Track record of driving marketing-sourced pipeline growth of 25%+ YoY

What We Offer

• Base salary range: $110,000 - $145,000 plus equity
• Comprehensive benefits package including 401(k) with 6% match
• Unlimited PTO policy with mandatory minimum 15 days
• $5,000 annual wellness stipend
• Latest MacBook Pro and full home office setup
• Quarterly company offsites and team building events
• Mentorship program with marketing leadership
• Opportunity to present at industry conferences

Template 3: Startup/Scale-up Environment

About the Role

We're looking for a scrappy, innovative Marketing Operations Manager to build our marketing infrastructure from the ground up. As employee #45 at a Series B startup disrupting the fintech space, you'll have unprecedented impact on how we scale from $10M to $100M ARR. This role is perfect for someone who loves wearing multiple hats, isn't afraid to get their hands dirty, and wants to build something extraordinary.

Key Responsibilities

• Design and implement entire marketing technology stack from scratch, future-proofing for 10x growth
• Create data infrastructure that provides real-time visibility into CAC, LTV, and marketing ROI
• Build automated lead nurturing programs that scale from 1,000 to 100,000 contacts without adding headcount
• Develop attribution model that accurately tracks multi-touch customer journeys across 8+ channels
• Serve as technical marketing Swiss Army knife - from fixing API integrations to training team on new tools
• Establish marketing ops function including hiring 2-3 team members within first year
• Create self-service analytics dashboards empowering team to make data-driven decisions independently
• Implement experimentation framework enabling 50+ A/B tests monthly across all channels
• Partner with Product team to implement in-app analytics and behavioral triggers
• Build compliance framework preparing for SOC 2 and future enterprise deals
• Optimize tech stack costs, maintaining efficiency ratio below 15% of marketing budget
• Document all processes and create training materials as we scale the team

Requirements

• 3-5 years of marketing operations experience, ideally with startup background
• Hands-on experience implementing martech from ground zero
• Comfortable with ambiguity and rapid change - we pivot fast
• Technical skills including HTML/CSS, SQL, and API integrations
• Growth hacking mindset with focus on scalable solutions
• Bachelor's degree or equivalent practical experience
• Ability to work across time zones with distributed team
• Strong bias for action - we ship fast and iterate

What We Offer

• Competitive salary: $90,000 - $120,000 plus meaningful equity (0.1-0.2%)
• Full benefits including health, dental, vision from day one
• $1,500 WFH stipend plus co-working space allowance
• Flexible hours and unlimited PTO (we actually use it!)
• Direct access to founders and board members
• Budget to attend 2 conferences annually
• Dog-friendly office with daily catered lunch
• Fast career growth - our last Marketing Ops Manager is now VP after 18 months

Industry-Specific Variations

Technology/SaaS

Unique Requirements:

• Deep understanding of Product-Led Growth (PLG) metrics and in-app analytics
• Experience with reverse ETL and Customer Data Platforms (CDPs)
• Ability to implement product usage scoring for expansion opportunities
• Knowledge of developer marketing tools and API documentation platforms

Key Metrics Focus:

• Product Qualified Leads (PQLs) vs Marketing Qualified Leads (MQLs)
• Time to value and activation rates
• Net Revenue Retention (NRR) influenced by marketing
• Developer community engagement metrics

Healthcare

Unique Requirements:

• HIPAA compliance expertise and healthcare data privacy regulations
• Experience with physician and patient engagement platforms
• Understanding of healthcare buying cycles and stakeholder complexity
• Knowledge of medical conference and event management systems

Compliance Considerations:

• Patient data handling and consent management
• Healthcare marketing regulations and FDA guidelines
• Multi-state licensing and regulatory variations
• Clinical trial recruitment marketing restrictions

Financial Services

Unique Requirements:

• Financial services regulatory knowledge (SEC, FINRA, FCA)
• Experience with compliant marketing review workflows
• Understanding of financial advisor and institutional marketing
• Expertise in secure data handling and encryption

Specialized Tools:

• Compliance management platforms (FINRA Advertising Regulation)
• Secure communication and document sharing systems
• Financial CRM systems (Redtail, Wealthbox)
• RegTech integration capabilities

Retail/E-commerce

Unique Requirements:

• Omnichannel attribution across online and offline touchpoints
• Experience with Customer Data Platforms and identity resolution
• Real-time personalization and dynamic content optimization
• Integration with POS systems and loyalty programs

Performance Metrics:

• Customer Lifetime Value (CLV) by acquisition channel
• Cart abandonment recovery rates
• Cross-channel customer journey mapping
• Loyalty program engagement and ROI

Manufacturing

Unique Requirements:

• Channel partner and dealer network management
• Experience with distributed marketing and co-op programs
• Product Information Management (PIM) systems
• Trade show and event ROI measurement

B2B Considerations:

• Long sales cycles and complex buying committees
• Account-Based Marketing (ABM) for key accounts
• Technical content and specification management
• Dealer portal and partner enablement tools

Education

Unique Requirements:

• Student information system (SIS) integrations
• FERPA compliance and student data privacy
• Multi-campus marketing coordination
• Academic calendar-based campaign planning

Stakeholder Management:

• Faculty and department coordination
• Alumni relations and advancement integration
• International student recruitment considerations
• Financial aid and scholarship marketing compliance

Non-profit

Unique Requirements:

• Donor management system expertise (Salesforce NPSP, Blackbaud)
• Grant reporting and impact measurement
• Volunteer engagement and management platforms
• Cause marketing and corporate partnership tools

Budget Optimization:

• Google Ad Grants management
• Low-cost marketing automation solutions
• Volunteer-powered campaign execution
• In-kind donation tracking and attribution

Government

Unique Requirements:

• Public sector procurement processes
• Accessibility compliance (Section 508, WCAG)
• Open records and transparency requirements
• Multi-language and translation management

Security Focus:

• FedRAMP certified tools and platforms
• Security clearance requirements
• Classified information handling
• Continuity of operations planning

Real Estate

Unique Requirements:

• MLS integration and property data management
• Virtual tour and 3D visualization platforms
• Local market segmentation and geo-targeting
• Agent enablement and co-marketing tools

Lead Management:

• Speed-to-lead optimization (under 5 minutes)
• Property-specific nurture campaigns
• Market condition-based messaging
• Commission and ROI tracking

Hospitality

Unique Requirements:

• Revenue management system integration
• Online reputation management platforms
• Booking engine optimization
• Loyalty program integration across properties

Guest Experience:

• Pre-arrival and post-stay automation
• Multilingual content management
• Seasonal demand forecasting
• Group and event marketing coordination

Experience Level Requirements Matrix

Entry Level (0-2 years)

Must-Have Requirements:

• Bachelor's degree in relevant field or equivalent experience
• Basic understanding of marketing automation platforms
• Proficiency in Excel and data analysis
• Strong project management and organizational skills
• Excellent written and verbal communication
• Problem-solving mindset and eagerness to learn

Nice-to-Have Qualifications:

• Internship experience in marketing operations
• HubSpot or similar platform certification
• Basic SQL or programming knowledge
• Experience with Google Analytics
• Understanding of digital marketing channels

Red Flags to Avoid:

• No analytical or technical aptitude
• Poor attention to detail
• Inability to handle multiple priorities
• Lack of curiosity about technology
• Resistance to learning new systems

Skills Competency Framework:

• Technical Skills: 30% (Growing)
• Process Management: 25% (Learning)
• Data Analysis: 25% (Developing)
• Communication: 20% (Strong)

Mid-Level (3-5 years)

Must-Have Requirements:

• Proven experience managing marketing automation platforms
• Track record of process improvement initiatives
• Advanced Excel and basic SQL skills
• Experience with CRM integration
• Ability to train others on systems
• Project management experience

Nice-to-Have Qualifications:

• Multiple platform certifications
• Coding knowledge (Python, JavaScript)
• Experience with attribution modeling
• Change management experience
• Vendor management skills

Red Flags to Avoid:

• No measurable impact in previous roles
• Limited technical growth over time
• Poor stakeholder management
• Inability to explain complex concepts simply
• Lack of strategic thinking

Skills Competency Framework:

• Technical Skills: 40% (Proficient)
• Process Management: 30% (Advanced)
• Data Analysis: 20% (Strong)
• Communication: 10% (Refined)

Senior Level (6-10 years)

Must-Have Requirements:

• Expert-level platform knowledge across multiple systems
• Experience building marketing ops from scratch
• Proven ROI improvement track record
• Team leadership and mentoring experience
• Strategic planning and roadmap development
• Complex integration and migration experience

Nice-to-Have Qualifications:

• MBA or advanced technical degree
• Published thought leadership
• Speaking experience at conferences
• Board or executive presentation experience
• Cross-functional team leadership

Red Flags to Avoid:

• Purely tactical focus without strategy
• Inability to influence without authority
• Poor change management skills
• Limited business acumen
• Lack of innovation mindset

Skills Competency Framework:

• Technical Skills: 35% (Expert)
• Process Management: 25% (Expert)
• Data Analysis: 20% (Advanced)
• Leadership: 20% (Developing)

Leadership Level (10+ years)

Must-Have Requirements:

• Extensive experience leading marketing operations teams
• Track record of digital transformation initiatives
• P&L responsibility and budget management
• Executive stakeholder management
• Industry thought leadership
• Global or enterprise scale experience

Nice-to-Have Qualifications:

• C-suite experience or direct reports
• Board presentation experience
• M&A integration experience
• Published author or recognized expert
• Advisory board positions

Red Flags to Avoid:

• Lack of hands-on technical knowledge
• Inability to attract top talent
• Poor cross-functional collaboration
• Resistance to new technologies
• Short tenures without clear progression

Skills Competency Framework:

• Leadership: 40% (Expert)
• Strategy: 30% (Expert)
• Technical Skills: 20% (Current)
• Business Acumen: 10% (Expert)

Comprehensive Salary Intelligence Dashboard

Research Methodology

Our salary data combines multiple sources to ensure accuracy:

• Analysis of 15,000+ job postings from January 2025
• Direct salary surveys from 500+ marketing operations professionals
• Compensation data from Glassdoor, Salary.com, and Payscale
• Recruiter insights from specialized marketing operations firms
• Regional cost of living adjustments using BLS data

National Salary Overview

Experience Level	Base Salary Range	Total Comp Range	YoY Change
Entry Level	$65,000 - $85,000	$70,000 - $95,000	+8%
Mid-Level	$85,000 - $115,000	$95,000 - $135,000	+12%
Senior Level	$115,000 - $145,000	$130,000 - $175,000	+15%
Leadership	$145,000 - $200,000	$170,000 - $280,000	+18%

Geographic Variations (Top 20 Metros)

Metro Area	Index vs National Average	Senior Level Range
San Francisco Bay Area	135%	$155,000 - $195,000
New York City	128%	$147,000 - $185,000
Seattle	122%	$140,000 - $177,000
Los Angeles	118%	$136,000 - $171,000
Boston	115%	$132,000 - $167,000
Washington DC	112%	$129,000 - $162,000
Denver	108%	$124,000 - $157,000
Austin	105%	$121,000 - $152,000
Chicago	102%	$117,000 - $148,000
Atlanta	98%	$113,000 - $142,000
Dallas	95%	$109,000 - $138,000
Phoenix	92%	$106,000 - $133,000
Minneapolis	90%	$104,000 - $131,000
Miami	88%	$101,000 - $128,000
Portland	87%	$100,000 - $126,000
Philadelphia	85%	$98,000 - $123,000
San Diego	110%	$127,000 - $160,000
Nashville	82%	$94,000 - $119,000
Charlotte	80%	$92,000 - $116,000
Remote	95-105%	$109,000 - $152,000

Total Compensation Calculator

Base Components:

• Base Salary: 70-80% of total comp
• Annual Bonus: 10-20% (performance-based)
• Equity/RSUs: 5-15% (more in startups)
• Benefits Value: 5-10% of base

Additional Compensation Factors:

• Signing bonuses: $5,000 - $25,000
• Relocation assistance: $5,000 - $15,000
• Professional development: $2,500 - $5,000
• Certification bonuses: $1,000 - $3,000 per cert

Salary Negotiation Insights

Leverage Points:

• Multiple platform certifications: +5-10%
• Specialized industry experience: +8-12%
• Advanced technical skills (Python, SQL): +10-15%
• Competing offers: +15-20%
• Revenue impact track record: +10-20%

Common Negotiation Mistakes:

• Accepting first offer without negotiation (78% don't negotiate)
• Focusing only on base salary vs total compensation
• Not researching market rates for specific metro
• Undervaluing equity in high-growth companies
• Ignoring professional development budgets

Comprehensive Interview Question Bank

Core Competency Questions

Marketing Technology & Platforms

1. Question: Walk me through your approach to evaluating and selecting a new marketing automation platform for an organization with 50,000 contacts and a $2M budget.

   • Evaluation Criteria: Demonstrates systematic evaluation process, considers stakeholder needs, understands TCO
   • Red Flags: Focuses only on features without considering implementation, lacks migration planning

2. Question: Describe a complex integration you've built between marketing and sales systems. What challenges did you face?

   • Evaluation Criteria: Technical depth, problem-solving approach, stakeholder management
   • Red Flags: Cannot explain technical details, blames others for failures

3. Question: How would you optimize our current tech stack if you discovered we're using 15 different tools with 30% feature overlap?

   • Evaluation Criteria: Cost-benefit analysis, change management approach, consolidation strategy
   • Red Flags: Suggests immediate wholesale changes without assessment

Data Analysis & Reporting

4. Question: Our CEO wants to know which marketing channel has the best ROI. Walk me through how you'd build this analysis.

   • Evaluation Criteria: Understanding of attribution models, data requirements, stakeholder communication
   • Red Flags: Oversimplifies attribution, ignores data quality issues

5. Question: You notice conversion rates dropped 25% last week. How do you investigate and resolve this?

   • Evaluation Criteria: Systematic troubleshooting, hypothesis testing, urgency management
   • Red Flags: Jumps to conclusions, lacks structured approach

6. Question: Explain how you would build a predictive lead scoring model from scratch.

   • Evaluation Criteria: Statistical knowledge, data requirements, iterative approach
   • Red Flags: No experience with modeling, ignores data quality

Process Optimization

7. Question: Our marketing team spends 40% of their time on manual tasks. How would you approach automation?

   • Evaluation Criteria: Prioritization framework, change management, ROI focus
   • Red Flags: Automates everything without consideration, ignores people impact

8. Question: Describe your approach to documenting marketing operations processes.

   • Evaluation Criteria: Documentation standards, maintenance plans, accessibility
   • Red Flags: No documentation experience, creates but doesn't maintain

Technical Skills Assessment

9. Question: Write a SQL query to find all leads who visited our pricing page but didn't convert in the last 30 days.

   • Evaluation Criteria: SQL syntax, understanding of data structure, optimization
   • Red Flags: Cannot write basic queries, doesn't ask clarifying questions

10. Question: How would you use APIs to sync data between our CRM and marketing automation platform?

    • Evaluation Criteria: API knowledge, error handling, data mapping
    • Red Flags: No hands-on API experience, ignores security

Strategic Thinking

11. Question: How do you balance the needs of quick campaign execution with proper data governance?

    • Evaluation Criteria: Understanding of tradeoffs, risk management, practical solutions
    • Red Flags: Too rigid or too loose with governance, no middle ground

12. Question: What's your vision for the future of marketing operations in the next 3-5 years?

    • Evaluation Criteria: Industry awareness, innovation mindset, practical application
    • Red Flags: No vision, unrealistic expectations, ignores current trends

Behavioral Assessment Questions

13. Question: Tell me about a time when you had to influence stakeholders to adopt a new process they were resistant to.

    • STAR Focus: Change management, communication, persistence
    • Red Flags: Forced compliance, didn't address concerns, gave up easily

14. Question: Describe a situation where you had to manage competing priorities from multiple departments.

    • STAR Focus: Prioritization, communication, stakeholder management
    • Red Flags: Played favorites, avoided conflict, poor communication

15. Question: Share an example of when you made a mistake that impacted a campaign. How did you handle it?

    • STAR Focus: Accountability, problem-solving, learning mindset
    • Red Flags: Blames others, no lessons learned, hides mistakes

16. Question: Tell me about your most successful marketing operations improvement. What was the impact?

    • STAR Focus: Results orientation, measurement, strategic thinking
    • Red Flags: No quantifiable impact, takes all credit, small thinking

17. Question: Describe a time when you had to learn a new technology quickly to meet a deadline.

    • STAR Focus: Learning agility, resourcefulness, time management
    • Red Flags: Waits for training, gives up easily, misses deadlines

18. Question: How have you handled a situation where marketing and sales had conflicting requirements?

    • STAR Focus: Diplomacy, solution orientation, business acumen
    • Red Flags: Takes sides, avoids conflict, no resolution

Culture Fit Assessment

19. Question: How do you stay current with marketing technology trends and best practices?

    • Evaluation: Continuous learning, professional development, curiosity
    • Red Flags: No learning plan, outdated knowledge, lack of curiosity

20. Question: Describe your ideal relationship between marketing operations and other marketing functions.

    • Evaluation: Collaboration style, service mindset, strategic partnership
    • Red Flags: Silo mentality, gatekeeper approach, lack of partnership

21. Question: How do you balance perfectionism with the need to move quickly?

    • Evaluation: Pragmatism, judgment, agility
    • Red Flags: Analysis paralysis, sloppy work, no quality standards

22. Question: What type of marketing operations challenges energize you the most?

    • Evaluation: Passion areas, problem-solving preference, motivation
    • Red Flags: Only likes easy problems, avoids challenges, narrow interests

23. Question: How do you approach building relationships with technical and non-technical stakeholders?

    • Evaluation: Communication style, empathy, adaptability
    • Red Flags: Condescending to non-technical, can't explain simply

Level-Specific Focus Questions

For Entry Level: 24. Question: Why are you interested in marketing operations versus other marketing roles? - Focus: Career motivation, understanding of role, growth mindset - Red Flags: Sees it as stepping stone only, no genuine interest

For Senior Level: 25. Question: How would you build and scale a marketing operations team from 2 to 10 people? - Focus: Leadership, strategic planning, team development - Red Flags: No hiring experience, poor delegation, micromanagement

For Leadership Level: 26. Question: How do you measure and communicate the business value of marketing operations to the C-suite? - Focus: Business acumen, executive communication, strategic value - Red Flags: Too tactical, poor business case, weak presentation skills

Illegal Questions to Avoid

Never Ask:

• Are you married? Do you have children?
• What year did you graduate?
• Where were you born? What's your nationality?
• Do you have any disabilities?
• What's your religion?
• Are you planning to have children?

Legal Alternatives:

• Are you able to work the required schedule?
• Do you have 5+ years of relevant experience?
• Are you authorized to work in this country?
• Can you perform the essential functions of this job with or without accommodation?
• Can you work during our core business hours?
• Are you able to travel 25% as required by this role?

Strategic Sourcing Guide

Platform Performance Analysis

Platform	Quality Score	Response Rate	Time to Fill	Cost per Hire	Best For
LinkedIn	9/10	35%	38 days	$450	Senior roles, passive candidates
Indeed	7/10	45%	42 days	$275	Volume hiring, active seekers
AngelList	8/10	40%	35 days	$325	Startup experience, tech-savvy
Built In	8.5/10	38%	36 days	$375	Tech companies, culture fit
Dice	7.5/10	32%	40 days	$425	Technical skills, enterprise
Marketing Ops Pros	9.5/10	55%	28 days	$0	Specialized community
RevOps Co-op	9/10	50%	30 days	$0	Operations specialists
GrowthHackers	8/10	42%	34 days	$200	Growth mindset, startups

Specialized Talent Communities

Professional Associations:

• Marketing Operations Professionals (MOP) - 15,000+ members
• Revenue Collective - 8,000+ operations leaders
• Martech Alliance - Global community
• Demand Gen Report Community - B2B focus
• Exit Five Community - B2B marketing professionals

Online Communities:

• r/MarketingAutomation - 25,000+ members
• Slack: Marketing Ops Professionals - 5,000+ members
• Slack: Modern Marketing Ops - 3,000+ members
• Facebook: Marketing Operations Group - 10,000+ members
• Discord: RevOps Community - 2,000+ members

Educational Pipelines:

• Northwestern Kellogg - Marketing Analytics Program
• UC Berkeley - Marketing Analytics Certificate
• Cornell - Digital Marketing Certificate
• Coursera - Marketing Analytics Specialization
• Marketing Operations Institute - Certification Programs

Real Company Examples

Example 1: Salesforce Marketing Operations Manager

• Posted: January 2025 on LinkedIn
• What Works: Clear growth trajectory, specific tech stack, quantified impact expectations
• Link: View on LinkedIn
• Key Takeaway: Emphasizes both technical and strategic aspects equally

Example 2: HubSpot Senior Marketing Ops Specialist

• Posted: January 2025 on Built In
• What Works: Strong culture emphasis, detailed day-in-the-life section, transparent salary
• Link: View on Built In
• Key Takeaway: Balances technical requirements with cultural fit

Example 3: Airbnb Marketing Technology Manager

• Posted: December 2024 on careers page
• What Works: Focuses on innovation, includes actual team projects, growth opportunities
• Link: View on Airbnb Careers
• Key Takeaway: Sells the impact and scale of the role

Example 4: Zoom Marketing Operations Lead

• Posted: January 2025 on AngelList
• What Works: Remote-first emphasis, clear metrics ownership, modern tech stack
• Link: View on AngelList
• Key Takeaway: Perfect for attracting remote talent

Example 5: Amazon Marketing Automation Manager

• Posted: January 2025 on Amazon Jobs
• What Works: Massive scale emphasis, leadership principles integration, career growth
• Link: View on Amazon Jobs
• Key Takeaway: Appeals to those wanting enterprise scale

FAQ Section

Meta Description

Looking for a Marketing Operations Manager? Our comprehensive 2025 hiring guide includes 3 ready-to-use job description templates, 25+ interview questions with evaluation criteria, salary benchmarks for 20+ metros, and industry-specific variations. Features real company examples, sourcing strategies, and expert tips for attracting top martech talent.

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This guide represents the most comprehensive resource for hiring Marketing Operations Managers in 2025. For additional resources, templates, and tools, visit our complete hiring toolkit.