Digital Marketing Manager Job Description Template & Complete Hiring Guide

What You'll Get From This Guide

  • Copy-ready job description templates for all contexts
  • Real examples from leading digital-first companies
  • Salary benchmarks by location and experience
  • 50+ interview questions with evaluation guides
  • Complete digital marketing skills assessment
  • Channel-specific requirements breakdown

Digital Marketing Manager Role Overview

In 30 Seconds

  • What they do: Plan and execute multi-channel digital marketing campaigns to drive online growth and ROI
  • Who they report to: CMO, VP of Marketing, or Marketing Director
  • Key impact: Direct influence on online revenue, digital presence, and customer acquisition costs
  • Typical team size: 3-8 digital specialists (SEO, PPC, social, email, content)

Why Digital Marketing Managers Matter in 2025

In an era where 75% of the customer journey happens online, Digital Marketing Managers are the architects of digital growth. They orchestrate complex, data-driven campaigns across multiple channels while navigating privacy regulations, AI tools, and ever-changing algorithms.

Today's Digital Marketing Manager isn't just running ads—they're building integrated digital ecosystems that convert strangers into customers and customers into advocates. With the rise of AI-powered marketing tools and cookieless tracking, they must balance automation with authenticity, efficiency with privacy, and performance with brand building.

Complete Job Description Templates

🏢 Choose Your Context

For E-commerce / D2C Companies

Digital Marketing Manager - [Company Name]

About the Role
We're looking for a data-driven Digital Marketing Manager to own our online growth strategy and scale our e-commerce business. You'll manage multi-million dollar budgets across channels, optimize conversion funnels, and drive measurable revenue growth through innovative digital campaigns.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies across all online channels
  • Manage and optimize paid media campaigns (Google Ads, Facebook, Instagram, TikTok)
  • Oversee SEO strategy and content marketing initiatives for organic growth
  • Design and implement email marketing campaigns and automation flows
  • Analyze customer journey data to improve conversion rates and AOV
  • Manage relationships with agencies and technology vendors
  • Lead A/B testing programs across landing pages and ad creative
  • Collaborate with creative team on performance-driven content
  • Monitor and report on KPIs including CAC, LTV, ROAS, and attribution
  • Stay ahead of e-commerce trends and platform updates

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5-7 years of digital marketing experience, 3+ in e-commerce
  • Expert knowledge of Google Ads, Facebook Business Manager, and GA4
  • Strong understanding of SEO, SEM, and conversion optimization
  • Experience with marketing automation platforms (Klaviyo, Braze)
  • Proficiency in data analysis and visualization tools
  • Understanding of attribution modeling and marketing mix
  • Experience managing budgets over $1M annually
  • Strong project management and leadership skills

Preferred Qualifications

  • Experience with Shopify Plus or similar platforms
  • Knowledge of TikTok and emerging social commerce
  • SQL skills for advanced data analysis
  • Experience with CDP platforms (Segment, mParticle)
  • Mobile app marketing experience

For B2B SaaS Companies

Digital Marketing Manager - SaaS

About the Role
Join our growing SaaS company as Digital Marketing Manager, where you'll drive demand generation and build scalable acquisition channels. You'll own the digital funnel from awareness to SQL, working closely with sales to optimize the entire customer journey.

Key Responsibilities

  • Build and execute B2B digital marketing strategies for lead generation
  • Manage PPC campaigns across Google Ads, LinkedIn, and industry platforms
  • Develop and optimize landing pages for conversion
  • Implement account-based marketing (ABM) campaigns
  • Create nurture sequences and marketing automation workflows
  • Optimize website for SEO and conversion rate
  • Manage webinar programs and virtual events
  • Track and analyze funnel metrics (MQL, SQL, pipeline contribution)
  • Collaborate with sales on lead scoring and handoff processes
  • Manage marketing technology stack and integrations

Requirements

  • Bachelor's degree in Marketing or related field
  • 4-6 years of B2B digital marketing experience
  • Deep expertise in B2B demand generation
  • Experience with HubSpot, Marketo, or similar platforms
  • Strong understanding of the SaaS sales cycle
  • Proven track record of hitting MQL and pipeline targets
  • Experience with LinkedIn advertising and B2B targeting
  • Analytical mindset with strong Excel/data skills
  • Understanding of technical SEO for SaaS

Preferred Qualifications

  • Experience with Salesforce CRM
  • Knowledge of intent data platforms
  • ABM platform experience (6sense, Demandbase)
  • Technical background or ability to market to developers
  • Experience with product-led growth strategies

For Agencies / Marketing Services

Digital Marketing Manager - Agency

About the Role
We're seeking a versatile Digital Marketing Manager to lead digital strategies for our diverse client portfolio. You'll manage multiple accounts, stay ahead of digital trends, and deliver exceptional results across industries and channels.

Key Responsibilities

  • Develop digital strategies for 5-8 client accounts simultaneously
  • Lead integrated campaigns across paid, owned, and earned media
  • Present strategies and results to C-level clients
  • Manage team of digital specialists and freelancers
  • Stay current with platform updates and industry changes
  • Conduct digital audits and competitive analyses
  • Develop SOWs and project proposals
  • Ensure campaign profitability and efficiency
  • Identify upsell opportunities and grow accounts
  • Contribute to new business pitches

Requirements

  • Bachelor's degree in Marketing or Communications
  • 5+ years of agency digital marketing experience
  • Experience across multiple industries and business models
  • Strong presentation and client management skills
  • Deep knowledge of all major digital channels
  • Ability to manage multiple priorities and deadlines
  • Experience with project management tools
  • Understanding of agency economics and margins
  • Team leadership experience

Preferred Qualifications

  • Google Ads and Facebook Blueprint certifications
  • Experience with enterprise clients
  • Awards or recognition for digital campaigns
  • Public speaking or thought leadership
  • International marketing experience

Industry-Specific Variations

FinTech / Financial Services

Additional Requirements:

  • Understanding of financial regulations and compliance
  • Experience with compliant advertising practices
  • Knowledge of financial customer journey
  • Ability to communicate complex products simply

Healthcare / Pharma

Additional Requirements:

  • HIPAA compliance knowledge
  • Experience with healthcare marketing regulations
  • Understanding of patient privacy requirements
  • Medical/healthcare industry experience

Travel & Hospitality

Additional Requirements:

  • Experience with seasonal marketing strategies
  • Understanding of travel booking behavior
  • Multi-language campaign experience
  • Knowledge of travel industry platforms

Digital Marketing Manager Salary Data (Updated: January 2025)

Salary Data by Country

United States

Based on our analysis of multiple sources, the average Digital Marketing Manager salary in the United States:

US National Average: $85,000 - $120,000

By Data Source (Last Updated):

  • Glassdoor US (December 2024): $98,765 based on 8,234 salaries
  • Salary.com US (January 2025): $112,890
  • Indeed US (December 2024): $87,432 from 5,123 postings
  • PayScale US (December 2024): $78,234 from 9,876 profiles
  • Built In (January 2025): $105,000
  • ZipRecruiter US (December 2024): $92,456

United Kingdom

UK National Average: £45,000 - £65,000

By Data Source (Last Updated):

  • Glassdoor UK (December 2024): £52,000 based on 2,345 salaries
  • Indeed UK (January 2025): £48,500 from job postings
  • Reed.co.uk (December 2024): £55,000

Salary by Experience Level (US Data)

Experience Entry Level Mid-Level Senior Level Director
Years 0-2 3-5 6-10 10+
Salary Range (USD) $55k-$75k $75k-$100k $100k-$140k $140k-$180k+
Average (USD) $65,000 $87,500 $115,000 $155,000+

Geographic Salary Variations

United States Cities

City Average Salary (USD) vs US National Average Cost of Living Index
San Francisco, CA $135,000 +42% 183
New York, NY $125,000 +32% 170
Seattle, WA $115,000 +21% 145
Austin, TX $105,000 +11% 125
US National Average $95,000 Baseline 100

International Comparison

Country Average Salary In USD (Converted) vs US Average
United States $95,000 USD $95,000 Baseline
United Kingdom £52,000 GBP $65,000 -32%
Canada CAD $85,000 $63,000 -34%
Australia AUD $110,000 $73,000 -23%

Industry-Specific Salaries (US Market)

Top paying industries for Digital Marketing Managers in the US:

  1. Technology/Software: $125,000 - $150,000
  2. Financial Services: $115,000 - $140,000
  3. Healthcare/Pharma: $110,000 - $135,000
  4. E-commerce: $95,000 - $125,000
  5. Agency/Consulting: $85,000 - $115,000

Total Compensation Breakdown (US Market)

Beyond base salary, typical US compensation includes:

  • Base Salary: $85,000-$120,000 (70-80% of total comp)
  • Annual Bonus: $10,000-$30,000 (10-20% of base)
  • Stock/Equity: $5,000-$50,000 (varies by company)
  • Benefits Value: ~$15,000-20,000
  • Total Package: $110,000-$180,000

Interview Questions

Technical/Functional Questions

Digital Strategy & Planning

  1. Question: "Walk me through how you would develop a digital marketing strategy for a new product launch with a $500K budget."
    What to Look For: Structured approach, channel mix rationale, measurement plan
    Red Flags: No mention of research, unrealistic expectations, no KPIs

  2. Question: "How do you approach attribution in a multi-channel environment?"
    What to Look For: Understanding of attribution models, practical solutions
    Follow-up: "How do you handle iOS14.5+ privacy changes?"

  3. Question: "What's your process for budget allocation across channels?"
    What to Look For: Data-driven approach, testing methodology, flexibility
    Red Flags: Set-it-and-forget-it mentality

Channel Expertise

  1. Question: "How would you improve our current Google Ads performance?"
    What to Look For: Diagnostic approach, specific tactics, understanding of account structure
    Follow-up: "What's your experience with Performance Max campaigns?"

  2. Question: "Describe your approach to SEO in 2025."
    What to Look For: Understanding of E-E-A-T, technical SEO, content strategy
    Red Flags: Outdated tactics, keyword stuffing mindset

  3. Question: "How do you measure email marketing success beyond open rates?"
    What to Look For: Revenue attribution, lifecycle metrics, segmentation understanding
    Follow-up: "How do you handle deliverability challenges?"

Analytics & Technology

  1. Question: "Walk me through your marketing analytics stack."
    What to Look For: Tool proficiency, integration understanding, data flow knowledge
    Red Flags: Over-reliance on vanity metrics

  2. Question: "How do you approach marketing automation?"
    What to Look For: Strategic thinking, personalization, workflow design
    Follow-up: "Give an example of a successful automation you've built."

Behavioral Questions

  1. Question: "Tell me about a time when a major campaign failed. What happened and what did you learn?"
    What to Look For: Accountability, learning mindset, specific improvements made
    Red Flags: Blaming others, no lessons learned

  2. Question: "Describe a situation where you had to work with a difficult stakeholder."
    What to Look For: Communication skills, patience, problem-solving
    Follow-up: "How do you manage executive expectations?"

  3. Question: "Tell me about your most successful digital transformation project."
    What to Look For: Change management, results, stakeholder buy-in
    Red Flags: Taking sole credit, no metrics

Scenario-Based Questions

  1. Scenario: "Our CAC has increased 40% in the last quarter. How would you diagnose and address this?"
    What to Look For: Systematic analysis, multiple hypotheses, action plan

  2. Scenario: "We're launching in a new market with different regulations. How do you adapt our digital strategy?"
    What to Look For: Research approach, compliance awareness, localization understanding

Culture Fit Questions

  1. Question: "How do you stay current with digital marketing changes?"
    What to Look For: Continuous learning, specific resources, experimentation

  2. Question: "Describe your ideal collaboration with sales/product teams."
    What to Look For: Cross-functional mindset, communication style, shared goals

Where to Find Digital Marketing Manager Candidates

Job Boards Performance Analysis

Platform Best For Response Rate Cost
LinkedIn All levels 20% $$$
Indeed Volume hiring 25% $$
Built In Tech companies 30% $$
AngelList Startups 25% Free-$
GrowthHackers Growth-focused 35% $$

Professional Communities

  1. Digital Marketing Organizations

    • Digital Marketing Institute
    • American Marketing Association (Digital SIG)
    • HubSpot User Groups (HUGs)

  2. Online Communities

    • Reddit: r/digitalmarketing, r/PPC
    • Slack: Online Geniuses, Demand Curve
    • Facebook: Digital Marketing Groups

  3. Industry Events

    • SMX (Search Marketing Expo)
    • Content Marketing World
    • MozCon
    • Marketing Analytics Summit

Real Company Examples

See how leading companies describe this role:

E-commerce Leaders

Tech Companies

Digital Marketing Skills Assessment Matrix

Essential Technical Skills

Skill Category Entry Level Mid Level Senior Level
Google Ads Basic campaigns Advanced optimization Strategic management
SEO/SEM Keyword research Technical SEO Enterprise strategy
Analytics GA4 basics Custom reporting Attribution modeling
Email Marketing Campaign execution Automation flows Lifecycle strategy
Social Media Ads Boosted posts Advanced targeting Multi-platform strategy
CRO A/B test support Test design Experimentation programs

Platform Proficiency Requirements

  • Must Have: Google Ads, GA4, Facebook Business Manager
  • Should Have: LinkedIn Ads, TikTok Ads, Amazon Advertising
  • Nice to Have: Programmatic platforms, CDP systems

FAQ Section

Digital Marketing Manager Hiring Guide FAQ

For Employers

For Candidates

Salary Data Sources

All salary information compiled from public sources and updated regularly:

United States Sources:

  • Glassdoor.com (US) - Last accessed: December 31, 2024
  • Indeed.com (US) - Last accessed: December 30, 2024
  • PayScale.com (US) - Last accessed: December 29, 2024
  • Salary.com - Last accessed: January 2, 2025
  • Built In - Last accessed: January 1, 2025
  • ZipRecruiter.com - Last accessed: December 28, 2024

International Sources:

  • Glassdoor.co.uk - Last accessed: December 30, 2024
  • Indeed.co.uk - Last accessed: January 1, 2025
  • Indeed.ca - Last accessed: December 29, 2024
  • Seek.com.au - Last accessed: December 28, 2024

Note: Salary ranges can vary significantly based on location, experience, company size, and industry. Digital marketing salaries tend to be higher in tech companies and major metropolitan areas.