Copywriter Job Description Template & Complete Hiring Guide

What You'll Get From This Guide

  • Copy-ready job description templates for all contexts
  • Real examples from top agencies and brands
  • Salary benchmarks by location and experience
  • 10+ Interview questions with writing tests
  • Portfolio evaluation criteria
  • Industry-specific requirements

Copywriter Role Overview

In 30 Seconds

  • What they do: Create persuasive written content that drives action and builds brands
  • Who they report to: Creative Director, Marketing Manager, or Content Lead
  • Key impact: Direct influence on conversions, brand voice, and customer engagement
  • Work style: Solo creation with collaborative ideation

Why Copywriters Matter in 2025

In an era of content saturation and AI-generated text, skilled human copywriters are more valuable than ever. They bring the nuance, creativity, and emotional intelligence that connects brands with humans. Today's copywriter isn't just a wordsmith—they're a strategist who understands SEO, conversion psychology, and multi-channel storytelling.

Modern copywriters navigate between long-form content and micro-copy, brand manifestos and social media posts, emotional storytelling and data-driven optimization. They're the voice of the brand and often the difference between scroll-past and stop-and-engage.

Complete Job Description Templates

🏢 Choose Your Context

For In-House / Brand Positions

Copywriter - [Company Name]

About the Role
We're looking for a talented Copywriter to be the voice of our brand across all touchpoints. You'll craft compelling copy that captures our brand essence while driving measurable results. From website copy to email campaigns, you'll own our written communications.

Key Responsibilities

  • Write clear, compelling copy for various mediums (web, email, social, print)
  • Develop and maintain consistent brand voice and tone
  • Create conversion-focused copy for landing pages and campaigns
  • Write engaging email sequences and newsletters
  • Craft social media content that sparks engagement
  • Collaborate with design and marketing teams on integrated campaigns
  • Edit and proofread all marketing materials
  • Conduct A/B tests on copy to optimize performance
  • Research industry trends and competitor messaging
  • Support product launches with compelling narratives

Requirements

  • Bachelor's degree in English, Journalism, Marketing, or related field
  • 3-5 years of professional copywriting experience
  • Exceptional writing, editing, and proofreading skills
  • Portfolio demonstrating versatility across formats
  • Understanding of SEO and digital marketing principles
  • Ability to adapt tone for different audiences
  • Strong research and interviewing skills
  • Experience with content management systems
  • Deadline-driven with excellent time management

Preferred Qualifications

  • Experience in [specific industry]
  • Knowledge of conversion rate optimization
  • Familiarity with email marketing platforms
  • Basic understanding of HTML/CSS
  • Experience with brand development

For Advertising Agencies

Copywriter - Agency

About the Role
Join our creative team as a Copywriter where big ideas meet beautiful words. You'll work across multiple brands, crafting everything from Super Bowl scripts to social media campaigns. If you live for the perfect headline and dream in taglines, we want you.

Key Responsibilities

  • Conceptualize big ideas with art director partners
  • Write compelling copy for integrated campaigns
  • Present creative concepts to clients with confidence
  • Develop campaign taglines and brand manifestos
  • Create scripts for TV, radio, and digital video
  • Write social media campaigns that go viral
  • Craft long-form content and thought leadership pieces
  • Participate in brainstorms and contribute ideas freely
  • Manage multiple projects under tight deadlines
  • Stay current with cultural trends and conversations

Requirements

  • Bachelor's degree or equivalent experience
  • 2-4 years of agency copywriting experience
  • Award-winning portfolio showcasing campaign thinking
  • Ability to write in multiple brand voices
  • Strong conceptual thinking skills
  • Excellent presentation abilities
  • Collaborative spirit with art directors
  • Thick skin for feedback and revisions
  • Pop culture awareness and social media fluency

Preferred Qualifications

  • Creative awards or recognition
  • Experience with 360 campaigns
  • Broadcast production experience
  • Bilingual capabilities
  • Comedy or improv background

For Content Marketing / Digital

Digital Copywriter / Content Writer

About the Role
We need a digital-native Copywriter who understands that great content drives business results. You'll create content that ranks, converts, and builds our brand authority. SEO knowledge meets storytelling skills in this role.

Key Responsibilities

  • Write SEO-optimized blog posts and articles (1,500-3,000 words)
  • Create compelling website copy that converts
  • Develop content calendars and editorial strategies
  • Write engaging social media content across platforms
  • Craft email marketing campaigns and drip sequences
  • Create lead magnets (ebooks, guides, whitepapers)
  • Write product descriptions and category pages
  • Conduct keyword research and competitor analysis
  • Monitor content performance and iterate
  • Collaborate with subject matter experts

Requirements

  • Bachelor's degree or equivalent experience
  • 2-3 years of digital content writing experience
  • Strong SEO knowledge and tools experience
  • Portfolio showing long-form content success
  • Understanding of content marketing funnels
  • Experience with WordPress or similar CMS
  • Google Analytics knowledge
  • Excellent research abilities
  • Self-directed and organized

Preferred Qualifications

  • HubSpot or similar certifications
  • Experience with marketing automation
  • Basic graphic design skills
  • Video script writing experience
  • Technical writing abilities

Industry-Specific Variations

B2B Technology

Additional Requirements:

  • Ability to translate technical concepts into clear copy
  • Experience writing for developer or IT audiences
  • Understanding of SaaS business models
  • White paper and case study experience

E-commerce / Retail

Additional Requirements:

  • Product description expertise
  • Understanding of consumer psychology
  • Experience with promotional copy
  • Seasonal campaign experience

Healthcare / Pharma

Additional Requirements:

  • Medical writing experience
  • Understanding of regulatory requirements
  • Ability to write for both HCP and patient audiences
  • HIPAA compliance knowledge

Copywriter Salary Data (Updated: July 2025)

Salary Data by Country

United States

Based on our analysis of multiple sources, the average Copywriter salary in the United States:

US National Average: $60,000 - $75,000

By Data Source (Last Updated):

  • Glassdoor US (July 2025): $85,894 based on 11,718 salaries
  • Indeed US (July 2025): $69,230 from 704 postings
  • PayScale US (June 2025): $60,769 from 1,978 profiles
  • Talent.com US (2025): $74,003
  • Salary.com US (May 2025): $59,784 (Copywriter I)
  • ZipRecruiter US (July 2025): $76,412 annually ($36.74/hour)

Salary by Experience Level (US Data)

Experience Entry Level Mid-Level Senior Level Creative Director
Years 0-1 2-4 5-8 8+
Salary Range (USD) $40k-$55k $55k-$75k $75k-$100k $90k-$130k+
Average (USD) $48,612 $57,762 $88,400 $110,000+

Geographic Salary Variations

United States Cities

City Average Salary (USD) vs US National Average
San Francisco, CA $74,664 +24%
New York, NY $69,284 +15%
Los Angeles, CA $82,609 +37%
Seattle, WA $65,000 +8%
US National Average $60,769 Baseline

Industry-Specific Salaries (US Market)

Top paying industries for Copywriters in the US:

  1. Personal Consumer Services: $93,760
  2. Transportation & Logistics: $88,629
  3. Financial Services: $87,734
  4. Insurance: $82,829
  5. Pharmaceutical & Biotechnology: $78,095

Total Compensation Breakdown (US Market)

Beyond base salary, typical US compensation includes:

  • Base Salary: $50,000-$85,000 (85-90% of total comp)
  • Annual Bonus: $495-$7,000
  • Profit Sharing: $687-$12,000
  • Freelance/Side Income: Common in this field
  • Benefits Value: ~$10,000-15,000
  • Total Package: $60,000-$110,000

Interview Questions

Writing Skills Assessment

Portfolio Review Questions

  1. Question: "Walk me through your favorite piece in your portfolio. What was the brief, and how did you solve it?"
    What to Look For: Strategic thinking, problem-solving approach, results awareness
    Red Flags: Can't explain strategy, no mention of results

  2. Question: "Show me something you've written that didn't work. What would you do differently?"
    What to Look For: Self-awareness, learning mindset, analytical thinking
    Follow-up: "How do you typically measure if copy 'works'?"

  3. Question: "How do you adapt your writing style for different brands?"
    What to Look For: Versatility, process for understanding voice, examples
    Red Flags: One-style-fits-all approach

Process & Approach Questions

  1. Question: "Walk me through your creative process from brief to final copy."
    What to Look For: Structured approach, research mention, revision process
    Red Flags: No clear process, skips research, doesn't mention edits

  2. Question: "How do you handle writer's block?"
    What to Look For: Multiple strategies, proactive approach, realistic solutions
    Follow-up: "What's your typical turnaround time for different project types?"

Writing Tests (On-Site Exercises)

Exercise 1: Quick Headlines (15 minutes)

Brief: Write 10 headlines for a new meditation app targeting stressed professionals
Evaluate: Variety, cleverness, benefit focus, target audience understanding

Exercise 2: Email Subject Lines (10 minutes)

Brief: Write 5 email subject lines for a Black Friday sale (50% off everything)
Evaluate: Urgency creation, clarity, originality, avoiding spam triggers

Exercise 3: Social Media (20 minutes)

Brief: Create Instagram post copy (3 versions) for a sustainable fashion brand launching recycled denim
Evaluate: Voice consistency, hashtag use, call-to-action, platform understanding

Exercise 4: Long-Form Sample (Take-Home)

Brief: Write a 500-word blog post about [relevant topic]
Timeline: 48 hours
Evaluate: Structure, SEO understanding, engaging intro, clear value

Behavioral Questions

  1. Question: "Tell me about a time you received harsh feedback on your writing. How did you handle it?"
    What to Look For: Professionalism, growth mindset, specific improvements made

  2. Question: "Describe a time when you had to write about something you knew nothing about."
    What to Look For: Research skills, adaptability, learning approach

  3. Question: "How do you manage multiple projects with competing deadlines?"
    What to Look For: Organization systems, prioritization, communication

Culture Fit Questions

  1. Question: "Do you prefer working solo or collaborating with a team?"
    What to Look For: Balance, specific examples, flexibility

  2. Question: "How do you stay inspired and avoid burning out?"
    What to Look For: Sustainable practices, creative outlets, self-awareness

Focus on job-related qualifications: ✅ Ask about: Writing skills, portfolio examples, creative process, relevant experience ❌ Avoid: Personal writing interests unrelated to work, protected class information

Portfolio review best practices:

  • Respect NDAs and confidentiality
  • Focus on demonstrable skills, not client names
  • Ask about process and results, not proprietary details

Where to Find Copywriter Candidates

Job Boards Performance Analysis

Platform Best For Response Rate Cost
LinkedIn All levels 20% $$$
Indeed Volume hiring 25% $$
Mediabistro Media/Agency 30% $$$
Contently Freelance/Contract 25% $$
AngelList Startup culture 20% Free-$

Creative Communities

  1. Professional Organizations

    • American Writers & Artists Inc. (AWAI)
    • Copywriter Club
    • Content Marketing Institute

  2. Online Communities

    • Reddit: r/copywriting, r/advertising
    • Facebook: Copywriter Collective
    • LinkedIn: Copywriting Groups

  3. Portfolio Sites

    • Behance (Adobe)
    • Dribbble
    • Contently portfolios
    • Personal websites

Real Company Examples

See how leading companies describe this role:

Agency Examples

Brand Examples

Portfolio Evaluation Guide

What to Look For

Essential Elements

✅ Variety of Formats

  • Long-form (articles, blogs)
  • Short-form (headlines, taglines)
  • Digital (web, email, social)
  • Traditional (print, OOH)

✅ Clear Problem/Solution

  • Brief explanation
  • Strategic approach
  • Results (if available)

✅ Brand Voice Range

  • B2B and B2C examples
  • Different tones (serious, playful, inspirational)
  • Various industries

Red Flags

❌ Only one type of writing ❌ No strategic thinking shown ❌ Grammar/spelling errors ❌ Outdated work only (>3 years) ❌ No digital examples

Portfolio Presentation Formats

  1. PDF Portfolio - Classic, easy to share
  2. Personal Website - Shows digital skills
  3. Behance/Online - Easy updates
  4. Case Study Deck - Deep strategic thinking

FAQ Section

Frequently Asked Questions

For Candidates

Salary Data Sources

All salary information compiled from public sources and updated regularly:

United States Sources:

  • Glassdoor.com (US) - Last accessed: July 31, 2025
  • Indeed.com (US) - Last accessed: July 31, 2025
  • PayScale.com (US) - Last accessed: June 27, 2025
  • Salary.com - Last accessed: May 1, 2025
  • ZipRecruiter.com - Last accessed: July 22, 2025
  • Talent.com - Last accessed: 2025

Note: Salary ranges can vary significantly based on location, experience, company size, and industry. Copywriters often supplement income with freelance work.

Last Updated: July 31, 2025