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    Core Concepts

    Fundamentals
    • What is Lead Management
    • Types of Leads
    • Lead Management vs CRM
    Frameworks
    • Lead Lifecycle Stages
    • Lead Qualification Frameworks

    Lead Generation & Capture

    Lead Sources
    • Lead Sources Overview
    • Inbound Lead Generation
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    Capture Methods
    • Landing Page Lead Capture
    • Event Lead Generation
    • Referral Lead Programs
    • Multi-Channel Lead Capture
    • Lead Data Enrichment

    Lead Distribution Operations

    Distribution Overview
    • Lead Distribution Strategy
    Push Distribution
    • Push Distribution Methods
    • Round-Robin Assignment
    • Weighted Lead Distribution
    • Territory-Based Routing
    • Account-Based Routing
    Pull Distribution
    • Pull Distribution Methods
    • Lead Queue Management
    • Cherry-Pick Lead Selection
    Pool Distribution
    • Pool Distribution Method
    • Lead Pool Management
    • Competitive Lead Assignment
    Operations & Standards
    • Lead Response Time
    • Lead Routing Automation
    • Lead Assignment SLA

    Lead Operations & Handling

    Engagement & Scoring
    • Lead Follow-Up Best Practices
    • Lead Scoring Systems
    • Lead Nurturing Programs
    Management
    • Lead Status Management
    • Lead Recycling Strategies
    • Lead Data Management

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