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    Startup Fundamentals

    What Is a Startup
    • What Is a Startup? Definition and How It Differs From a Small Business
    • Startup vs Small Business: Growth Model, Funding and Risk Compared
    • Bootstrapped vs Venture-Backed Startups: The Trade-Offs Explained
    • Types of Startups: Scalable, Lifestyle, Social and Corporate Ventures
    • Why Startups Fail: The Most Common Causes, According to Research
    • What Makes Startups Succeed? The Factors Research Points To
    Ideas & Validation
    • Where Startup Ideas Come From: Problems, Insights and Trends
    • What Is Problem-Solution Fit?
    • What Is Customer Discovery? The Customer Development Model Explained
    • What Is an MVP? Types of Minimum Viable Products With Examples
    • The Lean Startup Method Explained: Build, Measure, Learn
    • What Is a Riskiest Assumption Test (RAT)?
    • What Is Validated Learning?
    Product-Market Fit & Traction
    • Product-Market Fit Explained: Origins, Signals and Myths
    • The Sean Ellis Test: Measuring Product-Market Fit With One Question
    • What Is Traction? How Startups Prove Demand
    • What Is a Pivot? Types of Startup Pivots With Examples
    • Who Are Early Adopters? The Diffusion of Innovations Explained
    • Crossing the Chasm: Moving From Early Adopters to the Mainstream
    • Growth vs Profitability: How Startups Balance the Two
    Startup Stages
    • The Stages of a Startup: From Idea to Exit
    • What Is the Idea Stage of a Startup?
    • What Is a Pre-Seed Startup?
    • What Is a Seed-Stage Startup?
    • Early-Stage vs Growth-Stage Companies: What Changes
    • What Is a Scale-Up? How It Differs From a Startup
    • Greiner's Growth Model: The Five Crises of a Growing Company
    • The Startup Valley of Death: Why Companies Stall After Launch
    • How Team Size and Roles Change at Each Startup Stage
    • Startup Exits Explained: Acquisition, IPO and Secondary Sales
    Business Models
    • Startup Business Models: The Main Types Explained
    • What Is a Marketplace Business Model?
    • What Is a Platform Business Model?
    • What Are Two-Sided Markets?
    • What Is a B2B2C Business Model?
    • What Is a Productized Service?
    • How Open-Source Companies Make Money
    • Hardware Startups: Business Models and Why They Are Hard
    Founders & Founding Teams
    • Founder vs Co-Founder vs CEO: What Each Title Means
    • Solo Founder vs Co-Founders: What the Research Says
    • What Is Founder-Market Fit?
    • Co-Founder Roles Explained: CEO, COO, CTO and CPO
    • What Is a Founding Team?
    • What Is Founder-Led Sales?
    • What Is a Serial Entrepreneur?
    1. The Library
    2. Founders & Owners
    3. Startup Fundamentals

    What Is a Startup

    What Is a Startup
    • What Is a Startup? Definition and How It Differs From a Small Business
    • Startup vs Small Business: Growth Model, Funding and Risk Compared
    • Bootstrapped vs Venture-Backed Startups: The Trade-Offs Explained
    • Types of Startups: Scalable, Lifestyle, Social and Corporate Ventures
    • Why Startups Fail: The Most Common Causes, According to Research
    • What Makes Startups Succeed? The Factors Research Points To

    Ideas & Validation

    Ideas & Validation
    • Where Startup Ideas Come From: Problems, Insights and Trends
    • What Is Problem-Solution Fit?
    • What Is Customer Discovery? The Customer Development Model Explained
    • What Is an MVP? Types of Minimum Viable Products With Examples
    • The Lean Startup Method Explained: Build, Measure, Learn
    • What Is a Riskiest Assumption Test (RAT)?
    • What Is Validated Learning?

    Product-Market Fit & Traction

    Product-Market Fit & Traction
    • Product-Market Fit Explained: Origins, Signals and Myths
    • The Sean Ellis Test: Measuring Product-Market Fit With One Question
    • What Is Traction? How Startups Prove Demand
    • What Is a Pivot? Types of Startup Pivots With Examples
    • Who Are Early Adopters? The Diffusion of Innovations Explained
    • Crossing the Chasm: Moving From Early Adopters to the Mainstream
    • Growth vs Profitability: How Startups Balance the Two

    Startup Stages

    Startup Stages
    • The Stages of a Startup: From Idea to Exit
    • What Is the Idea Stage of a Startup?
    • What Is a Pre-Seed Startup?
    • What Is a Seed-Stage Startup?
    • Early-Stage vs Growth-Stage Companies: What Changes
    • What Is a Scale-Up? How It Differs From a Startup
    • Greiner's Growth Model: The Five Crises of a Growing Company
    • The Startup Valley of Death: Why Companies Stall After Launch
    • How Team Size and Roles Change at Each Startup Stage
    • Startup Exits Explained: Acquisition, IPO and Secondary Sales

    Business Models

    Business Models
    • Startup Business Models: The Main Types Explained
    • What Is a Marketplace Business Model?
    • What Is a Platform Business Model?
    • What Are Two-Sided Markets?
    • What Is a B2B2C Business Model?
    • What Is a Productized Service?
    • How Open-Source Companies Make Money
    • Hardware Startups: Business Models and Why They Are Hard

    Founders & Founding Teams

    Founders & Founding Teams
    • Founder vs Co-Founder vs CEO: What Each Title Means
    • Solo Founder vs Co-Founders: What the Research Says
    • What Is Founder-Market Fit?
    • Co-Founder Roles Explained: CEO, COO, CTO and CPO
    • What Is a Founding Team?
    • What Is Founder-Led Sales?
    • What Is a Serial Entrepreneur?

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