Best Lusha Alternatives in 2026: 13 Tools Compared on Phone Credits, Non-US Coverage and Compliance

By Laurel · Updated Oct 22, 2026

The best Lusha alternative depends on why you're leaving. If credits run out too fast, Apollo.io gives far more credits per dollar and ZoomInfo gives far more of everything per contract. If your reps sell in Europe, Cognism and Kaspr (which Cognism owns) are built around European contacts. If you only need occasional lookups, RocketReach, SignalHire and LeadIQ charge when a contact is found. And if Lusha's per-plan model is fine but the data isn't landing in your territory, UpLead, Lead411 and Prospeo give you cheap ways to test a rival on your own list.

Lusha sells B2B contact data through a browser extension, a web app and an API. Its appeal is simplicity: flat plans with seats bundled, a free tier and a clear credit table. The reasons teams give for leaving usually fall into three groups: how fast phone numbers drain a small credit pool, how well the data holds up outside the US, and what the compliance picture looks like when reps start dialing. This page compares 13 alternatives on exactly those. For the broader category, see the best sales intelligence tools hub and the B2B data provider comparison.

We evaluated each tool on credit pricing, mobile and email data claims, regional fit, free-tier limits and the compliance statements the vendor makes publicly. Prices are the vendor's own figures with their billing term. Where a vendor publishes no price, we say so and give a reported range only where a named source exists.

Key Facts

• Salesforce's State of Sales report says reps spend almost one full day of their workweek on prospecting, so a contact-data tool that wastes credits or returns stale numbers costs time as well as money.
• In the same report, 46% of sales professionals with agents say data quality issues hurt their sales, and teams use an average of eight standalone tools.
• The Bureau of Labor Statistics reports median tenure with the current employer was 4.1 years in January 2026, a reminder that every contact database ages as people change jobs.
• The UK ICO fined Energy Prices Direct £160,000 on 20 May 2026 for over 700,000 unsolicited marketing calls to numbers on the TPS and Corporate TPS registers, including businesses.
• The French regulator fined Kaspr EUR 240,000 over how it collected LinkedIn contacts (EDPB, 23 January 2025), the clearest recent example of a regulator examining where B2B contact data comes from.

Quick Comparison Table

Why Teams Leave Lusha

Lusha's pricing page lists five plans. Free gives 40 credits a month for one user. Starter is $49.90 a month billed monthly or $37.45 a month billed annually ($449.10 a year), with 400 credits a month for one seat. Pro is $69.90 monthly or $52.45 annually, with 600 credits and two free seats. Premium is $399.90 monthly or $299.95 annually, with 3,400 credits and five free seats. Scale is custom and advertises 50%+ off the price per credit. Annual billing is advertised as 25% off.

None of that is hidden, which is the good part. The friction shows up when you multiply plan credits by what each action costs.

The free plan's 40 credits buy at most eight phone numbers a month. A rep who needs fifty direct dials a week will exhaust Starter in under two weeks, and the next step up is a bigger plan, not a top-up. Lusha also treats rollover differently by billing term: monthly plans roll unused credits over up to twice the monthly cap, while annual credits are issued upfront and reset at year end. Seats are bundled (one, two or five), and above five users the plan becomes a sales conversation.

Here is how the reasons for leaving sort into what's supportable and what you should test yourself.

Nothing here says Lusha's data is bad. It says Lusha is a small-team product with clear plans and a modest credit pool, and teams that outgrow that pool, or that sell mostly outside the US, have reasons to compare.

What Lusha Does Well

Credit where it's due. Lusha's homepage claims 515M+ verified contacts, 29M+ companies, 165M+ verified emails and 98% email accuracy, alongside 85% US and 86% global phone accuracy. Those are vendor claims, not audits. Its plan comparison includes a do-not-call row, plans are priced flat with seats bundled, and the free tier needs no card. For a team of one to five that wants a predictable monthly bill and a browser extension that works on LinkedIn, it's a defensible choice, and it's the reason it shows up on so many shortlists.

An alternative needs to beat that on one axis you care about: credit value, regional depth, published price, or compliance tooling.

Credit Models and the Real Cost of a Phone Number

Every tool here charges more for a mobile number than for an email. The multiple differs a lot, and so does what you get for the money.

Raw credit counts mislead, because the pools differ. Apollo's Basic plan grants 2,500 credits per seat a month on monthly billing, which is more than six times Lusha Starter's 400, even though Apollo charges 8 credits for a phone. The comparison that matters is cost per connected conversation, not cost per credit, and that depends on how many of the numbers each vendor returns actually ring through. That's why the dial test near the end of this page matters more than any price table.

Data Accuracy and Non-US Coverage

Accuracy claims are positions, not audits. Apollo says its email accuracy is 98%. Lusha says 98% email accuracy and 85% US and 86% global phone accuracy. ZoomInfo says 96% email deliverability and 87% mobile number accuracy. UpLead states a 95% data accuracy rate. LeadIQ cites 85% global mobile match and 70% in EMEA. RocketReach claims 98% accuracy on its pricing page. Cognism publishes no total record count and frames its edge as phone verification and a 30-day refresh on Director-and-above data. Kaspr says it holds 200 million+ European B2B contacts.

Two lessons come out of that list. First, the definitions differ: "accuracy", "deliverability" and "match" are not the same measurement, so read them as marketing, not a benchmark. Second, regional figures are rare among the claims above. LeadIQ is the one that publishes an EMEA match rate, and it is lower than its global one. If you sell in Europe or Asia-Pacific, ask every vendor for a regional figure in writing and then test it.

Contact data also ages whether or not a vendor refreshes it. The BLS reports median tenure with the current employer was 4.1 years in January 2026, and its JOLTS release shows 3.2 percent total separations in August. Neither is a data-decay rate, but both show how fast the people in a database change jobs.

Verification practice matters more than database size:

• Ask how mobiles are verified. Human calls, carrier lookups and community signals are different methods with different failure modes.
• Ask what happens to bad data. Credit-back on invalid results, which Seamless.AI offers on emails, shifts risk to the vendor.
• Ask how often senior contacts are refreshed. Cognism says 30 days for Director+; get a written answer from every rival.
• Ask for regional hit rates. A global number can hide a weak territory.
• Test catch-all domains. An email at a catch-all domain can pass verification and still bounce.

If you also send email at volume, Google's rules for bulk senders require spam rates below 0.30%, so a bad list hurts your whole sending domain, not only one campaign. Our email finder roundup covers that side in depth.

Compliance: GDPR, PDPA, CCPA and Phone Consent

Phone data is where regulators look first, and the rules change by country. This is a plain-language map, not legal advice. Your counsel owns the call on your use case.

Three points trip teams up:

1. B2B is not a free pass. The FTC says its registry rule does not apply to business-to-business calls, yet the ICO fined a company for calling TPS and CTPS-registered numbers, businesses included. The US exemption and the UK rule point in opposite directions.
2. Source matters. The CNIL's Kaspr decision turned on how contacts were collected: a Chrome extension that pulled details from LinkedIn members who had restricted visibility, with breaches of GDPR Articles 5, 6, 12, 14 and 15 cited. Any browser-extension tool raises the same question, so ask any vendor where its contacts come from and how it handles opt-outs.
3. Phone consent is a separate question from email. A mobile number is more personal than a work email, and rules on calling and texting it are stricter in many places. Don't assume the vendor's badge covers your campaign.

Compliance badges also need reading. Lusha lists GDPR (ePrivacyseal), CCPA (TrustArc), SOC 2 Type II, ISO 27701 and ISO 42001. ZoomInfo lists SOC 2 Type II, ISO 27001, ISO 27701, GDPR and CCPA. Apollo states GDPR compliance on a legitimate-interest basis with SOC 2 Type II and ISO 27001, with no CCPA or DNC statement on its data page. Cognism publishes a compliance page that lists call screening against do-not-call lists in the UK, US, Australia, New Zealand and several European countries. A badge tells you the vendor has a program, not that your campaign is lawful.

Stage Fit Matrix

1. Apollo.io: Far More Credits Per Dollar

For teams leaving Lusha over credit burn, Apollo is the first comparison. Apollo's pricing shows Free at $0 (900 credits per seat per year, granted monthly), Basic at $49 per seat per month billed annually or $65 billed monthly, Professional at $79 annual or $99 monthly, and Organization at $119 annual with a three-seat minimum (annual only). Annual billing saves 24%.

Credits are pooled across the team and don't roll over. An email costs 1 credit and a phone number 8, but the pools are large: Basic grants 30,000 credits per seat a year on annual billing or 2,500 a month on monthly billing. Apollo claims 240M+ contacts and 30M+ companies, with GDPR compliance on a legitimate-interest basis. Its sequencing sits alongside the data, which is the main reason to pick it over a data-only vendor. Pricing is per seat, so cost climbs with headcount where Lusha's bundled seats stay flat. Compare it with its own rivals in our Apollo alternatives page.

Best for: self-serve teams that want outreach included. Not ideal for: teams needing screened European mobiles. The cost difference by team size is worked through in Lusha vs Apollo.

2. ZoomInfo: The Platform-Level Step Up

ZoomInfo is the usual answer when a team outgrows a small-team tool. ZoomInfo's pricing page lists Sales editions (Professional, Copilot Advanced, Copilot Enterprise) and Marketing editions (Demand with 75,000 included credits, ABM Lite, ABM Enterprise with 150,000), priced by features, licenses and credit usage. One credit is one export of a contact or company profile. Pricing is on request and payment frequency is negotiated.

Reported spend: Vendr's marketplace shows a median annual contract value of $33,500, ranging from $7,247 to $156,032 across 1,578 purchases (reported). ZoomInfo also offers a free ZoomInfo Lite plan with a monthly credit allowance (number not published) and a free trial of the paid platform. It claims 500M+ professional profiles, 135M+ direct dials and 87% mobile number accuracy, and lists SOC 2 Type II, ISO 27001, ISO 27701, GDPR and CCPA. The jump from Lusha's flat plans to a negotiated contract is large, so this is a move for teams with real volume. For the full set of rivals, see our ZoomInfo alternatives guide.

Best for: enterprise teams that want data, intent and workflow in one contract. Not ideal for: teams that need published prices. For how it stacks up against Apollo specifically, see Apollo vs ZoomInfo.

3. Cognism: European Mobiles With Call Screening

If non-US coverage is why you're leaving Lusha, Cognism is the benchmark. Cognism's pricing lists Standard and Pro plans, sold on request, with five seats included and credits attached to each seat. One credit reveals one contact, viewing it again is free, and you're re-charged only when the contact changes jobs. There is no free trial; Cognism offers a demo and a free data sample.

It says its phone-verified mobiles deliver up to three times higher connect rates, refreshes Director-and-above data every 30 days, and screens against do-not-call lists in the UK (TPS and CTPS), the US, Australia, New Zealand and a list of European countries. It also states GDPR and CCPA compliance, ISO 27001, ISO 27701 and SOC 2 Type II. Amplemarket, citing Vendr data, reports roughly $15,000 for the platform plus about $1,500 per user a year on Standard and roughly $25,000 plus about $2,500 per user a year on Pro. Source: Amplemarket. That is a secondary, reported source, not a Cognism quote. See our Cognism alternatives page for the full comparison.

Best for: European outbound teams that dial. Not ideal for: buyers who want to test on a free plan first.

4. Kaspr: Cheaper European Data, Owned by Cognism

Disclosure first: Kaspr belongs to Cognism. Cognism bought 100% of Kaspr SAS in May 2022. If your goal is to leave Cognism's ecosystem, Kaspr doesn't do that. If your goal is cheaper European contact data than Lusha offers at your volume, it can.

Kaspr's pricing is per user per month. Free is EUR 0 with 15 B2B email credits and 5 phone credits a month. Starter is EUR 45 billed annually or EUR 59 monthly (about $49 or $65 in USD), with unlimited B2B email, 100 phone credits a month and 5 direct email credits. Business is EUR 79 annual or EUR 99 monthly, with 200 phone and 200 direct email credits. Organization is annual only with a five-user minimum. Rollover is included on paid plans, and "unlimited" is capped at 10,000 credits per account per month under its terms.

Kaspr says it holds 200 million+ European B2B contacts and re-validates emails every two months. It also carries the regulatory history above: the CNIL fined it EUR 240,000 in December 2024 over its LinkedIn extension. A compliance team should read the EDPB summary before approving it. For more, see Kaspr alternatives.

Best for: budget European prospecting via LinkedIn. Not ideal for: buyers who need an independent vendor or a spotless regulatory record.

5. ContactOut: Phones and Personal Emails Cheaply

ContactOut offers a free plan (5 emails, 5 phones and 5 exports a day). Paid plans: Email at $49 a month billed monthly or $468 a year; Email plus Phone at $99 monthly or $948 a year, with 600 exports a month or 7,200 a year. Paid plans carry a "1 user per company limit", so each is a single seat. "Unlimited" is capped at 2,000 email credits and 1,000 phone credits per account per month under its terms.

Its data page claims 800M profiles, 100M direct dials and CCPA and GDPR compliance with SOC 2. The pricing page says 700 million+ profiles, so confirm which figure applies. ContactOut leans on personal emails and LinkedIn-sourced data, so run the same source questions you'd ask Lusha, given the Kaspr precedent. See our ContactOut alternatives page.

Best for: individual reps and recruiters. Not ideal for: teams needing shared seats.

6. SignalHire: Unlimited Users, Pay on Success

SignalHire charges per credit with unlimited users on every plan, credits shared. Free gives 5 credits (10 a month with the browser extension). Emails plans run $49 a month for 600 credits or $69 for 1,000, or $469 and $689 a year billed annually. Phone and Emails and Phones plans run $49 for 300 credits or $69 for 435 a month. Unlimited plans exist at $79 monthly for emails and $99 for phones, with a fair-use cap of 2,000 credits a month. A credit is charged only if at least one email or phone comes back.

SignalHire claims 900M+ profiles and states GDPR and CCPA compliance. It publishes no accuracy percentage, which matters if accuracy drives your decision. For related LinkedIn-first tools, see our LinkedIn contact finder roundup and the dedicated SignalHire alternatives page.

Best for: teams where many people need occasional lookups. Not ideal for: buyers who want a stated accuracy figure.

7. RocketReach: Pay Only for Found Contacts

On RocketReach's pricing page, monthly billing is Essentials at $49, Pro at $99 and Ultimate at $209, with lookups capped at 100, 250 and 1,000 a month. Annual billing differs by region; the US list shows Essentials from $399 a year and Ultimate at $1,699 a year. Annual plans advertise "unlimited" lookups with a fair-use cap of 10,000 a month, and exports are metered separately (1,200, 3,600 and 20,000 a year). Bulk lookups, CSV, API and CRM pushes all consume exports, which is the detail people miss.

A lookup is charged only if a verified email or phone is found. The free account offers 5 lookups. RocketReach claims 700 million professionals and 98% accuracy, and holds SOC 2 Type II and ISO 27001. Team plans start at $6,000 a year. See RocketReach alternatives for more.

Best for: occasional lookups and small teams. Not ideal for: bulk list building through CSV or API. See RocketReach vs Lusha for the lookups-versus-credits trade-off.

8. Seamless.AI: Real-Time Search on a Quote

Seamless.AI positions itself as a real-time search engine rather than a static database and gives no database-size figure. Pricing is on request, quoted by contacts per month, with unlimited users, volume discounts and a switch-from-competitor credit of up to 50%. It's free for up to 50 credits, and an invalid email refunds the credit automatically. The vendor lists GDPR, CCPA, SOC 2 Type II and ISO.

Treat any "starting at" figure you see elsewhere with caution, since the vendor publishes none. Ask for a written quote. More detail in Seamless.AI alternatives.

Best for: teams buying bulk volume. Not ideal for: buyers who need to model cost before a call.

9. LeadIQ: Capture From LinkedIn Into the CRM

LeadIQ is built for capturing prospects while browsing LinkedIn and pushing them into your CRM. Free gives 1 user and 50 credits. Pro is a credit slider with five users included: 200 credits a month costs $20 billed monthly or $15 billed annually, scaling to 6,750 credits for $290.25 a month on monthly billing. Enterprise is annual only. Any plan can be tried free for 30 days.

Credits: email 1, phone 10, email plus phone 11, account enrichment 3. LeadIQ cites 750 million+ profiles, up to 200M re-verified monthly, an 85% global mobile match (70% in EMEA) and phone accuracy above 90%. It says every supplier passes a GDPR and CCPA review. The 70% EMEA figure is worth noting if non-US coverage is your reason for leaving Lusha. See LeadIQ alternatives for more.

Best for: SDR teams working from LinkedIn. Not ideal for: European mobile-first outbound.

10. UpLead: One Credit Buys Email and Mobile

UpLead bundles email and mobile direct dial into one credit. A 7-day free trial gives 5 credits. Essentials is $99 a month billed monthly (170 credits) or $74 a month billed annually (2,040 credits a year); Plus is $199 monthly (400 credits) or $149 annual (4,800 a year). Extra credits cost $0.60 and $0.50. Professional is custom, annual only, with team seat management. Free, Essentials and Plus are single-user accounts. UpLead claims 95% data accuracy on email verification.

The bundled credit makes cost per contact easy to model: where Lusha charges 5 credits for a phone, UpLead's one credit unlocks both. The trade-offs are small allotments and single-user plans. Ask for its GDPR and CCPA terms and rollover policy in writing.

Best for: small teams that want predictable cost per contact. Not ideal for: shared team accounts.

11. Lead411: Verified Contacts With Intent

Lead411 offers a 7-day trial (50 exports), then Spark at $49 a month (1,000 exports) or $490 a year (12,000 exports, with buyer intent included), Ignite from $150 a month or $1,500 a year (API access, intent as an add-on), and Blaze on request with unlimited exports. Unused exports roll over on every plan. Multi-user is available on Ignite and Blaze; Spark seats aren't stated.

It describes emails as "triple verified" and direct dials as "double verified", re-verified every three to six months, and is a registered data broker in Texas with CCPA and Do Not Sell links. No database-size figure is published.

Best for: US-focused teams wanting verified dials at low cost. Not ideal for: European-heavy territories.

12. Prospeo: Verified Email and Mobile With a Free Tier

Prospeo charges per user. Free gives 100 credits a month; Starter is $49 monthly or $441 a year; Growth is $99 monthly or $888 a year; Pro is $249 monthly or $2,241 a year, with 2,000, 5,000 and 15,000 monthly credits (annual plans grant 24,000, 60,000 and 180,000 upfront). A verified email costs 1 credit and a mobile 10. Credits don't roll over; add-ons start at 1,000 credits for $10.

Prospeo claims 300M+ profiles, 125M+ verified mobiles and 98% accuracy, and shows a GDPR badge on its pricing page. Its data page details the claims. Treat the mobile count as a vendor claim and test it against your territory. The 100-credit free tier is the easiest way to run a side-by-side with Lusha's 40.

Best for: small teams wanting a free test with mobile data. Not ideal for: teams wanting rollover credits.

13. FullEnrich: Waterfall Enrichment Across Many Sources

FullEnrich isn't a database. It queries many providers in sequence and charges only for found and verified results. The free trial gives 50 credits, with more from inviting teammates. Pro monthly runs from 500 credits for $29 to 100,000 for $3,500; annual plans, about 10% cheaper, include 6,000 credits a year for $26 a month. Credits: work email 1, personal email 3, mobile 10, with landlines free. Rollover is 3 months on monthly and 12 months on annual. Users are unlimited on every plan.

It claims 25+ sources and an average find rate of about 80%. The waterfall approach suits teams that already have contact lists and want to fill gaps cheaply, and it's a good fit if Lusha misses contacts in your territory: run the misses through a second source rather than replacing Lusha outright. See also our data enrichment roundup.

Best for: teams enriching existing lists. Not ideal for: building a list from scratch.

Sizing and Persona Table

How to Choose

How to Test Before You Switch

1. Pull a sample of 200 contacts from your real territory, split by country and seniority.
2. Run the same list through two or three candidates on free tiers or trials, alongside Lusha, so the comparison is like for like.
3. Dial a fixed number of mobiles per vendor and record connect rates, wrong numbers and numbers that belong to someone else.
4. Send emails to the verified addresses from a warmed subdomain and measure bounces.
5. Record credits spent per connected call, not credits per number.
6. Ask each vendor for written answers on contact sourcing, opt-out handling, DNC screening and refresh cadence.
7. Screen numbers yourself against TPS, CTPS or your local registers before the dial test, whatever the vendor says.

Pair this with your ideal customer profile so you test the accounts you actually sell to, and read lead data enrichment if you plan to layer a waterfall on top. For the buying process itself, our guide on how to choose sales intelligence software walks through scoring.

What to Do Next

Run the 200-contact test this week. Pick your two likeliest replacements from the How to Choose table, load the same list into each alongside Lusha, and compare connect rates, bounces and credits spent per connected call. Then ask each finalist for written answers on contact sourcing, opt-outs and call screening. If you're still weighing categories, return to the sales intelligence hub.