Selling screenshots and growing to $10m ARR

My co-founder Brian Tr designed a sales framework that grew from 0 to $10M ARR. He is among a very few in Asia who ever lead 100 B2B sales people selling SAAS.

He coined a very impressive term to me: "For most startups in the early day, it's a struggling path from -1 to 0". Why -1? Because at the beginning, they have neither a real product to sell nor a real reputation to stick to. And what exactly do they have? Just screenshots!

Why do people risk their times, efforts and careers selling screenshots? Because they have a strong faith in what they (want to) do and become.

Problem is: most companies with a strong passion in what they do have equally many struggles in sales (and marketing and operations). Because they are too earnest and spend all their times on products, it becomes their weakness. They don't know how to design pipelines, doing inbound sales, handling closed calls, and many more.

We knew it because we experienced it and got through all the scaling pains along the way.

So how to grow from -1 to 0 to $10M?

That is exactly what we want to solve when making success.net (the Customer Centric Platform), beside rework.com (The Operation Platform). We want to help other companies who have a strong passion in what they do and constantly struggle with sales become a serious champion.

Our products are not for every company. But they would be the best for companies like yours and ours: builder-centric, starting from -1, selling screenshots, and obsessed in what we build.