Best Salesforce Data Cloud Alternatives in 2026: 12 Enterprise CDPs Compared

Updated August 2026

If you're still searching "Salesforce Data Cloud," here's the update first: Salesforce renamed it to Salesforce Data 360 at Dreamforce on October 14, 2025, as part of the Agentforce 360 launch. Same license, integrations and data model, just a new name. That rename is also why a chunk of the third-party pricing pages in this category are stale: they describe "Data Cloud" tiers that predate the switch. This guide uses Salesforce Data 360 (formerly Data Cloud) on first mention and Data 360 after that. For the full category view, start with the Best Customer Data Platforms 2026 hub; this guide goes deep on the 12 tools worth shortlisting against it.

Data 360's strengths are real. Zero-copy access to Salesforce CRM data means Sales, Service and Marketing Cloud records feed one profile without a separate ETL job. Agentforce and Einstein ground directly on that profile, so an AI agent answering a ticket works from the same data a rep sees. The harmonized model spans the whole Salesforce family, and enterprise buyers get the trust posture a large procurement team expects. The reasons teams look elsewhere are just as real: consumption-credit pricing that's hard to forecast, the gravity of an all-Salesforce stack, real implementation cost and partner dependency, and a pull toward warehouse-native architectures that never copy data anywhere.

Key Facts

• The global CDP market is projected to grow from $3.28 billion in 2025 to $4.07 billion in 2026, reaching $17.03 billion by 2034 at a 19.6% CAGR, per Fortune Business Insights' Customer Data Platform Market Report.
• Salesforce is the sole returning Leader in Gartner's 2026 Magic Quadrant for CDPs, with Data 360 posting 141% year-over-year customer growth, while Hightouch, Oracle and Uniphore entered the Leaders and Visionaries quadrants for the first time, per CX Today's rundown of the report.
• 98% of marketing teams using AI reported at least one data-related barrier to personalization, and the average team juggles seven separate data sources, per Salesforce's 10th-edition State of Marketing report (4,450 marketers, 26 countries), as reported by Diginomica.
• B2B companies using AI for personalization see a 15% to 20% increase in revenue per customer, and 65% are already using or piloting AI for commerce operations, per McKinsey's Global B2B Pulse research.
• IDC named Amperity a Leader in its 2026 MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users, per IDC's June 2026 announcement.

Quick Comparison Table

Pricing Models: Profile-Based, Consumption-Credit, MTU and Quote-Only

Data 360's consumption-credit model isn't unique here. Knowing which shape an alternative uses tells you how the bill behaves when usage grows.

Why Teams Leave Salesforce Data 360

The Eight Paths Out of a Data 360 Evaluation

Almost nobody evaluating alternatives here is starting cold. Unified, AI-ready data already matters, or Data 360 wouldn't have made the shortlist. The evaluation usually resolves into one of these questions.

---

1. Adobe Real-Time CDP: The Enterprise Peer With the Same Pricing Opacity

Adobe Real-Time CDP is the closest peer to Data 360's enterprise ambition: a real-time, streaming CDP built inside Adobe Experience Platform. The architecture diverges though. Data 360 leans on zero-copy access to Salesforce CRM objects; Adobe leans on real-time event streaming and native privacy-and-consent handling.

Methodology and fit. Adobe is the sole Visionary in Gartner's 2026 Magic Quadrant for CDPs, credited with strong real-time data management and privacy handling but not yet the platformization breadth the Leaders quadrant rewards. Forrester's Q3 2025 Wave for B2B CDPs named Adobe a Leader outright.

Pricing. No published figures. Editions are B2C, B2B and B2P, each sold in Prime and Ultimate packages, priced on profile volume through a sales conversation.

Best for: Enterprise teams already invested in Adobe Experience Cloud who prioritize real-time streaming and consent management as much as raw unification. If Salesforce itself is the incumbent, the Best Salesforce Alternatives guide covers the CRM layer underneath.

2. Twilio Segment: A Published Entry Price for the Data-Pipeline Layer

Twilio Segment is really two products wearing one name. Connections is the event pipeline most teams start with, with genuinely published, self-serve pricing. Segment CDP, the Unify and Engage layer doing full identity resolution, is quote-only. Worth noting: segment.com/pricing now redirects to twilio.com.

Methodology and fit. Gartner's 2026 Magic Quadrant places Twilio as a Niche Player, noting privacy and governance strengths without the Leaders' platformization ambition. Segment is a strong pipeline layer, but the deep unification Data 360 does natively is a separate, pricier purchase here.

Pricing. Free: $0/month, 1,000 visitors, 2 sources, 500,000 Reverse ETL records, 700+ integrations. Team: from $120/month, 10,000 visitors, unlimited sources, 1,000,000 Reverse ETL records, public API, up to 20% off annually. Business: custom. Team-tier MTU overage: $12/1,000 (10K-25K), $11/1,000 (25K-100K), $10/1,000 (100K+). Full Segment CDP (Unify/Engage) is contact-sales only.

Best for: Teams that want a published, self-serve entry point now, with the option to add identity resolution later. If Segment itself becomes the incumbent, the Best Segment Alternatives guide covers that direction.

3. Tealium: Deep Integration Breadth, Slower Growth

Tealium's roots are in real-time tag management, and that history still shows: Gartner's 2026 Magic Quadrant credits it with 1,200 or more prebuilt integrations, broader coverage than most newer CDPs have matched yet.

Methodology and fit. The same Gartner report dropped Tealium from Leader to Challenger in 2026, citing a slowdown in market velocity and diminished customer acquisition. Integration depth is still a real strength, but the analyst trajectory has shifted, worth factoring into a multi-year platform bet.

Pricing. No published prices anywhere on tealium.com. Any figure elsewhere is third-party and reported, never vendor-confirmed.

Best for: Teams that need proven, wide-ranging integration coverage and are comfortable with a quote-only process. The Best Tealium Alternatives guide covers this if Tealium itself is the incumbent.

4. Treasure AI (formerly Treasure Data): Pricing by Profile, Not by Query

Treasure Data rebranded to Treasure AI in April 2026, repositioning from a straight CDP to what it calls an "agentic experience platform." The underlying product still functions as a full enterprise CDP, with pricing logic genuinely different from Data 360's.

Methodology and fit. Forrester named it (still as Treasure Data) a Strong Performer in its Q3 2025 Wave for B2B CDPs. Gartner's 2026 Magic Quadrant moved it the other way, from Leader to Challenger, flagging pricing concerns. The product markets a "no compute" model: pay for profiles and behaviors tracked, not query volume or processing power, a different shape than Data 360's per-operation credit multipliers.

Pricing. No published figures. Three lines: Intelligent Customer Data Platform (annual subscription tiered on profiles and behaviors), Treasure AI Suites (fixed license plus consumption credits), Treasure AI Studio (usage credits).

Best for: Teams that want predictable, audience-size-based pricing over per-operation metering, and can tolerate a mid-rebrand evaluation.

5. Amperity: Lakehouse-Native Unification, No Reverse ETL

Amperity takes a different architectural stance than most tools here: its Lakehouse CDP and Amperity Bridge share unified profiles directly into Databricks and Snowflake via Delta Sharing and Iceberg tables, skipping the reverse-ETL hop most CDPs still require.

Methodology and fit. IDC named Amperity a Leader in its 2026 MarketScape for AI-Enabled CDPs for B2C Users. Gartner's 2026 Magic Quadrant places it as a Niche Player, crediting strong AI-driven profile unification while flagging business-viability questions worth raising in due diligence.

Pricing. No published prices. Consumption-based, metered in "Amps," with no freemium tier or self-serve trial.

Best for: Teams already standardized on Databricks or Snowflake who want profile unification living natively in that lakehouse, not duplicated into a separate managed store.

6. mParticle (Rokt): Mobile-First Identity Under New Ownership

mParticle is now part of Rokt, the e-commerce ad-tech company, and Gartner's 2026 Magic Quadrant dropped it from the CDP quadrant entirely, along with pre-acquisition ActionIQ, Redpoint Global and Zeta Global, citing updated inclusion criteria.

Methodology and fit. The product didn't disappear; it continues under Rokt, and mParticle's mobile-first SDK-based collection remains a real strength for app-heavy consumer businesses. But the analyst signal that used to support a CDP-category shortlist is gone, worth weighing against technical fit.

Pricing. No published prices on mparticle.com/pricing.

Best for: Teams with existing mobile-first data collection built on mParticle's SDKs who want continuity under Rokt, with a clear-eyed view that its independent CDP standing narrowed in 2026.

7. BlueConic: Marketing-Depth CDP, Right-Sized for Mid-Market

BlueConic stayed a Niche Player in Gartner's 2026 Magic Quadrant, credited with deep marketing-specific functionality even as the report notes only modest growth.

Methodology and fit. Where Data 360, Adobe and Oracle chase platform-scale ambitions, BlueConic stays focused on marketing teams building and activating audiences, without the broader CRM and commerce model Data 360 spans. For a mid-market team that found an enterprise CDP oversized, that focus is the point.

Pricing. No published prices. Demo or quote only.

Best for: Mid-market marketing teams that want CDP-grade audience building without the platform-scale ambitions of Data 360, Adobe or Oracle.

8. Hightouch: Warehouse-Native, No Data Replication

Hightouch is one of two brand-new entrants in Gartner's 2026 Magic Quadrant for CDPs, alongside Uniphore, promoted for a composable, warehouse-native architecture that Gartner says eliminates replication costs: your warehouse stays the source of truth, and Hightouch activates data directly from it.

Methodology and fit. Forrester named Hightouch a Strong Performer in its Q3 2025 Wave for B2B CDPs. The product line splits into an Agentic Marketing Platform and a Composable CDP, both usage-based, plus a free Basic Reverse ETL tier for teams just getting started.

Pricing. No published paid prices. Agentic Marketing Platform and Composable CDP are both usage-based (Composable CDP includes unlimited seats). Basic Reverse ETL is free: up to 2 active syncs, unlimited destinations and seats.

Best for: Teams already invested in a modern warehouse (Snowflake, BigQuery, Databricks) that want the CDP layer to activate data directly rather than duplicate it. Read the Best Hightouch Alternatives guide if Hightouch is the incumbent.

9. RudderStack: Source-Available, Not Open Source, With Published Pricing

RudderStack is the closest thing here to a self-hosted alternative with a real published price. The label matters though: the self-hosted code ships under the Elastic License 2.0, source-available, not OSI open source, and the free tier caps at 250,000 events per month.

Methodology and fit. For engineering-led teams, the appeal is a published, self-serve rate card plus the option to self-host under that license rather than paying for a fully managed product from day one.

Pricing. Free: $0 forever, 250K events/month, 16 SDK sources, 200+ destinations, 5 transformations. Growth: $265/month for 1M events (tiers to 25M+), 15% off annually, 30-day trial, unlimited members, 25 reverse ETL connections. Enterprise: custom, 5-minute warehouse sync, unlimited transformations.

Best for: Engineering-led teams that want published, self-serve pricing and the option to self-host under a source-available license. Read the Best RudderStack Alternatives guide if RudderStack is your incumbent, or the Segment vs. RudderStack comparison for the direct head-to-head.

10. Microsoft Dynamics 365 Customer Insights: The One With a Real Rate Card

Customer Insights is the one enterprise CDP-class alternative here with fully published, vendor-confirmed per-tenant pricing, a real difference from Data 360's credit model and most of the field above.

Methodology and fit. Customer Insights - Data handles unification, and Customer Insights - Journeys handles orchestration, both licensed per tenant with unlimited users included. For teams already running Dynamics 365 or the broader Microsoft stack, that per-tenant model plugs into existing budgeting processes.

Pricing. Base: $1,700/tenant/month, paid yearly, with unlimited users, 100,000 Unified People and 10,000 Interacted People. Attach: a discounted $1,000/tenant/month for existing Dynamics 365 customers. Unified People add-ons: $2,000/mo per 100K (100K-500K), $1,500/mo (500K-2M), $1,000/mo (2M+). Interacted People add-ons: $250/mo per 5K (10K-50K), $300/mo per 10K (50K-250K), $500/mo per 50K (250K+).

Best for: Teams already running Dynamics 365 or the wider Microsoft stack who want a real, published rate card instead of a quote-only conversation. If the BI layer is next, the Best Business Intelligence Tools 2026 and Best Power BI Alternatives guides cover that choice.

11. SAP Emarsys (SAP Engagement Cloud): Unification Bundled Into Campaigns

Emarsys, SAP's marketing platform, was rebranded SAP Engagement Cloud in late 2025, though most of the market still calls it Emarsys. It bundles CDP-style unification into its omnichannel campaign engine rather than selling unification standalone the way Data 360 or Adobe do.

Methodology and fit. The bundled model is the whole pitch: one contract covers data unification, email, SMS, mobile push and web personalization, instead of pairing a standalone CDP with a separate ESP or marketing-automation tool.

Pricing. No published price; contact sales, with Emarsys Edition and Enterprise Edition as the two named tiers. Third-party reporting puts Emarsys Edition contracts at $1,500 to $5,000+ per month depending on database size and channel usage (reported, per Coldiq's 2026 review), and median annual spend around $340,000 across 45+ verified contracts (reported, per VendorBenchmark's pricing analysis). Neither figure is SAP-confirmed.

Best for: Marketing teams that want unification and cross-channel execution in one contract rather than pairing a CDP with a separate ESP. If a marketing-automation-first tool fits closer, the Best Marketo Alternatives and Best Klaviyo Alternatives guides cover that shortlist.

12. Uniphore (ActionIQ): A Composable CDP Inside an AI Platform

ActionIQ, once an independent composable CDP, was acquired by Uniphore and now ships as the CDP component of its Marketing AI line. That's a different pitch from every other tool here: Uniphore's core business is enterprise conversational AI, and the CDP feeds that stack with unified context, similar to what Data 360 does for Agentforce.

Methodology and fit. The analyst standing is strong on both fronts. Gartner named Uniphore a new-entrant Leader in the 2026 Magic Quadrant for CDPs, describing it as an intelligent data fabric with warehouse-native architecture. IDC separately named ActionIQ a Leader in its MarketScape for Worldwide CDPs Focused on B2C Users, in the 2024 to 2025 edition, crediting its hybrid-composable architecture and its use of AI.

Pricing. No published prices; contact sales through Uniphore.

Best for: Enterprises already using or evaluating Uniphore's conversational AI products who want the CDP layer to plug into that same stack. The Best AI CRM Tools 2026 guide covers the same AI-native logic applied to CRM.

---

Stage Fit Matrix

---

Sizing and Persona Table

---

How to Choose: Decision Framework

Choose the data architecture and billing model first, then shortlist the platform that fits your existing stack.

---

What to Do Next

Pick your path before booking a demo. If the unified-profile idea behind Data 360 is right and only pricing or the Salesforce dependency needs to change, shortlist Adobe Real-Time CDP and price a proof of concept against your real profile volume. If your data already lives in a modern warehouse, pilot Hightouch or RudderStack against your actual Snowflake or Databricks tables before paying for a managed store you don't need. If Microsoft already owns your data stack, start with Dynamics 365 Customer Insights and its published rate card. Whichever path you take, get three numbers in writing before you commit: the real unit cost at your current usage, what happens if usage doubles inside the contract term, and the year-two renewal figure, since a consumption model can look reasonable in year one and very different at true-up.

Camellia covers customer data platforms, marketing technology and CRM tooling for B2B teams. Pricing in this guide was verified against vendor pricing pages and named third-party sources in August 2026.