Best Otterly Alternatives in 2026: 11 AI Visibility Tools Compared on Real Cost

Otterly.ai shows you every price, on every tier, including what each extra AI engine costs, before you create an account. That transparency is real, though no longer rare: only Profound and Conductor publish no base price at all. It is also not the same thing as cheap at the usage level most buyers actually land on. This guide prices Otterly against 11 alternatives, Rankscale, Trakkr, Peec AI, AthenaHQ, Profound, Scrunch, Goodie, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar, HubSpot's AEO product, and Conductor, at the workload that matters: tracked prompts times the engines you actually need, not the headline rate on the pricing page.

Every price below comes from the vendor's own pricing page, and where a vendor doesn't publish a figure, the entry says so. Eight of twelve figures circulating in third-party roundups for this category don't match the vendors' own pages, so treat any number here the same way: verify it yourself before you sign a contract. For the full twelve-tool category view this guide draws from, see Best AEO Tools in 2026; for the broader AI tools landscape, see Best AI Visibility Tools in 2026.

Key Facts

• Otterly is one of the vendors in this twelve-tool category that publishes a complete self-serve price ladder, tiers and add-ons included, on its own site. Only Profound and Conductor publish no base price at all.
• Transparent pricing has ranked as B2B software buyers' top vendor complaint for four years running, since TrustRadius started tracking it in 2023, exactly the gap most of Otterly's competitors still leave open (TrustRadius, via Yahoo Finance).
• AI search referral traffic rose 527% year over year, from roughly 17,000 to 107,000 tracked sessions, per Semrush, which also sells one of the tools compared here, the AI Visibility Toolkit (Semrush).
• On Gemini specifically, the overlap between the brands an AI mentions and the sources it actually cites can run as low as 30%, per Semrush's AI Visibility Index, cited in Forbes, the same data source noted above.
• Across the tools priced in this guide, adding Claude coverage to Otterly ranges from $29/mo on Lite to $439/mo on Premium, the widest single-feature price swing found anywhere in this comparison.

Quick Comparison: Otterly and 11 Alternatives

Otterly's Pricing, in Full

Start with what Otterly actually charges, because the rest of this guide only makes sense against it. Otterly runs four tiers, metered on search prompts, with the same four engines, ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, included at every level. Team seats are unlimited on every tier, which is unusual: most competitors charge per seat or cap users on the entry plan.

A buyer who needs more prompts than Lite covers but doesn't want to commit to Standard can also buy a block of 100 extra prompts for $99/mo on either Standard or Premium. That's a genuinely useful middle option most competitors don't offer at all.

Where the Real Bill Comes From: Engine Add-Ons

Here's the part that doesn't show up on the headline price. Otterly's base four engines don't include Gemini, Claude, or Google AI Mode. Each is a separate add-on, and the add-on price scales with your base tier, which means the same feature costs very different amounts depending on which plan you're already on.

Add all three to a Standard plan and the "Standard" subscription, $189/mo, becomes $416/mo before you've added a single extra prompt. On Premium, adding just Claude alone costs $439/mo on top of the $489/mo base, nearly doubling the bill for one engine. That's the single widest swing in this entire guide, and it's the exact math a lot of buyers don't do before they sign up.

Why Buyers Leave Otterly

Two head-to-heads price this exact trade-off. Otterly vs Rankscale vs Trakkr finds the cheapest of the three at each daily prompt volume once Claude and Gemini are on the list, and adds Trakkr's per-brand pricing for agencies. Peec AI vs Otterly vs Rankscale runs the same engine-coverage math against Peec AI's pick-3-models ladder instead, which matters most if Claude is a requirement.

The Real Cost Table: Two Workloads, Not One Headline Price

Normalizing on a headline rate is how most roundups get this category wrong. Rankscale at $20/mo and Trakkr at $100/mo only become genuinely comparable to Otterly once you price them against the same workload. Here's the same hypothetical team, needing 50 tracked prompts, priced two ways: first against Otterly's own four native engines, then against a 7-engine workload that adds Gemini, Claude, and Google AI Mode, the exact gap Otterly's add-ons are built to fill.

The pattern worth remembering: Otterly's $29 headline is real and honest, but it's also the number least likely to describe what you'll actually pay. Trakkr's $100/mo flat rate for all 8 models, and Rankscale's credit model with no per-engine fee at all, both get more expensive to beat than Otterly once Gemini and Claude are on the requirements list. That doesn't make Otterly a bad buy. It makes "which 4 engines do you actually need" the first question to answer, not the last. If you're still defining that question, How to Measure AI Visibility walks through the metrics worth tracking before you shop by price.

Engine Coverage: What Each Tool Actually Tracks

Billing Cadence: Who Actually Lets You Pay Monthly

A second trap buyers hit after the engine math: a few of these vendors don't sell month-to-month at all, which matters if you want to pilot before committing.

1. Rankscale: The Lowest Floor Price, Every Engine Included

Rankscale's pitch is simple: pay for credits, use them against any of 17-plus engines, with no per-model add-on fee. Credits are weighted per engine, though: ChatGPT, Perplexity, Gemini and AI Mode cost 0.25 credit a check, DeepSeek 1, and Claude 2, so there's still an effective per-engine cost. Essentials lists at $20/mo but is sold only as an annual plan, effectively $17/mo. Pro runs $99/mo, Pro+ $229/mo, Growth $385/mo, and Enterprise tops the self-serve ladder at $780/mo, all in USD (third-party roundups frequently misquote this in euros).

Pricing: Essentials $20/mo (annual only), Pro $99/mo, Pro+ $229/mo, Growth $385/mo, Enterprise $780/mo.

Best for: Teams that want the broadest engine list without worrying about which one costs extra.

2. Trakkr: Flat Pricing, No Credit Metering

Trakkr's whole case against metered tools is one line on its own site: a dashboard without add-on math. Growth, at $100/mo ($1,000/yr), covers 1 brand, 50 tracked prompts, and all 8 supported models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI) with no per-model fee. Scale jumps to $500/mo ($5,000/yr) for 10 brands, unlimited seats, a REST API, and white-label portals. Enterprise starts at $1,000/mo billed annually for unlimited brands and prompts.

Pricing: Growth $100/mo, Scale $500/mo, Enterprise from $1,000/mo.

Best for: Small teams and agencies that want every model included at a flat rate and have no patience for credit math.

3. Peec AI: Agency-Built, With Published Prices From $95/mo

Peec AI runs four tiers: Starter $95/mo (50 prompts, 1 project), Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects), and a custom Enterprise tier. Every tier includes unlimited users. Some roundups wrongly list it as quote-only. The product is built around agency workflows, and separate agency plans run $245, $495 and $795 a month at peec.ai/pricing-agencies. Self-serve tiers let you pick 3 engines from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Perplexity is a paid add-on, Claude is Enterprise-only on brand plans, and extra models cost $35, $85 or $165 a month depending on tier. Its homepage claims it's "trusted by 3,000+ brands and agencies," a vendor claim, not an audited figure.

Pricing: Starter $95/mo, Pro $245/mo, Advanced $495/mo, Enterprise custom, USD, monthly; agency plans $245 / $495 / $795 a month at peec.ai/pricing-agencies.

Best for: Agencies managing several client brands, and teams that want unlimited users. If Peec AI itself, not Otterly, is the tool you're trying to replace, see Best Peec AI Alternatives for a guide built around that exact comparison.

4. AthenaHQ: The Most Generous Free Tier

AthenaHQ's Essential plan gives new signups a one-time $25 credit (300 credits) to test the product, enough to explore but not for ongoing tracking. Starter runs $295/mo (the monthly rate) for 3,600 credits a month across 11-plus platforms, including ChatGPT, Perplexity, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral, with more on request. Credits aren't gated by engine, so the same pool covers whichever platforms you query, and AthenaHQ states the conversion plainly: 1 credit = 1 AI response. Enterprise adds a Knowledge Base, Oracle discrepancy detection (flags when an AI answer misdescribes your product or pricing), and SSO at a custom rate.

Pricing: Essential free (300-credit grant), Starter $295/mo, Enterprise custom.

Best for: Teams that want to run a real, no-cost test with Claude and Grok coverage before committing to a paid tier.

5. Profound: The Repositioned Category Leader, No Self-Serve Price Either

If the last time you looked at Profound it was a prompt-tracking dashboard, the product has moved. Its site now leads with "Meet your AI Marketer: Research, write, report, and collaborate with a superintelligent teammate who knows your brand," complete with a FactCheck Agent that traces a false claim to the publisher repeating it and drafts a correction, not a tracker you simply read. The pricing page hasn't changed: a free 7-day trial (50 prompts a day across ChatGPT, Gemini, and Google AI Overviews) and a custom-quoted Enterprise tier covering up to 9 engines with SSO, SAML, and SOC 2. There's no self-serve paid tier and no base price, though its agency view does list client workspaces at +$399/mo and five trial workspaces at $199/mo. If you've seen "~$99/mo" for Profound somewhere, that number is gone.

Pricing: Trial free, Enterprise custom.

Best for: Enterprises that want an agent to act on visibility data, not just report it, and that are prepared to have a sales conversation to get a number. If Profound itself is what you're replacing, Best Profound Alternatives covers 11 tools against that specific gap.

6. Scrunch: Monitoring Plus a Machine-Readable Site Layer

Scrunch, which Sitecore announced it would acquire on 3 June 2026, does something none of the other tools here do by default: alongside monitoring, its Agent Experience Platform serves a lightweight, LLM-readable version of your site. Its old domain, scrunchai.com, now redirects to scrunch.com. On the pricing page as served to US visitors, Starter runs $300/mo ($250/mo annual) for 3 seats, 350 custom prompts, and 7 tracked engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta). Growth, newly priced at $500/mo ($417/mo annual), steps up to 5 seats and 700 prompts on the same 7 engines. Outside the US the page can show a different layout, a single Core plan at $250/mo with 4 engines, so check the version shown in your region before budgeting. Scrunch claims 500-plus organizations, naming Lenovo, Skims, and Crunchbase.

Pricing: Starter $300/mo ($250 annual), Growth $500/mo ($417 annual) as served to US visitors; a single $250/mo Core plan is served in some regions.

Best for: Mid-market teams wanting monitoring plus an AI-readable content layer in one subscription.

7. Goodie: Tracking Plus an Agent That Takes Action

Goodie's whole pitch is a closed loop: it tracks where AI answers get you wrong, then its AEO Writer drafts content to fix the gap. Unusually for an action-layer tool like this, Goodie does publish real self-serve prices: Core runs $399/mo billed annually (or $478.80/mo billed monthly), with a "Try It Free" button rather than a demo request, and it tracks at brand level only; SKU-level tracking starts at Pro. Pro steps up to $999/mo (billed annually, $1,198.80 monthly) and is demo-gated. On the agency side, Growth runs $275/mo (billed annually, $330 quarterly). Enterprise, for both brands and agencies, is custom.

Pricing: Core $399/mo, Pro $999/mo, agency Growth $275/mo, all annual-billing rates; monthly is $478.80 and $1,198.80, agency quarterly is $330.

Best for: Brands that want generated content fixes tied directly to the monitoring data, not just a report to act on manually.

8. Semrush AI Visibility Toolkit: AI Data Next to Your Existing SEO Dashboard

Semrush, which became an Adobe company when the acquisition closed on 28 April 2026, answers from inside the dashboard an SEO team already uses: $99/mo per domain, billed annually, for 25 tracked prompts with daily AI rankings, 1 domain, 300 reports a day, and mentions pulled from ChatGPT, Google AI, Gemini, and Perplexity (per the pricing page), plus an AI-readiness site audit. Its knowledge base prices extra prompts at +50 for $60/mo. Add-ons: extra users from $45/mo, Lead Generation $90/mo, Base Report $10/mo, Pro Report $20/mo. One flag worth naming: Semrush's own pages disagree on three things. The pricing page advertises "Try Semrush free for 7 days," but the knowledge base article for this specific toolkit (semrush.com/kb/1493-ai-visibility-toolkit) says it offers no free trial; the pricing page says extra users start "from $45" while the knowledge base says each extra teammate needs a $99 license; and the pricing page says billed annually while the knowledge base says "$99 per month." Both were read 2026-10-02 and 2026-10-05 and they disagree; confirm with sales rather than assuming either way.

Pricing: $99/mo per domain, billed annually.

Best for: Marketing teams already paying for Semrush who want AI tracking without adding a fifth login. For how this toolkit and the rest of this list hold up specifically on citation tracking (not just mentions), see Best LLM Citation Tracking Tools.

9. Ahrefs Brand Radar: Free on Every Paid Ahrefs Plan

Brand Radar's case is pure integration: an AI mention shows up next to the same domain's backlink profile and branded search volume, no separate tool to stitch in. It tracks 6 named engines (AI Overviews, Google AI Mode, Gemini, ChatGPT, Perplexity, Copilot) plus Claude, which its page says uses 8 checks per prompt per update, but it doesn't name Grok. A free prompt allowance comes bundled into every paid Ahrefs plan: 5 on Lite, 10 on Standard, 20 on Advanced, 83-plus on Enterprise. Beyond that, Custom Prompts is commonly quoted from $50/mo and the AI Visibility Index at $199/mo in the US. Flag worth naming: fetching the page from outside the US on 2026-10-02 served euro figures instead (roughly €47 and €179, plus an "All Models Bundle" at around €654/mo), which reads like currency geo-detection, not two separate prices; a check on 2026-10-05 served pounds instead. Ahrefs also publishes an Enterprise price of $1,499/mo with an annual commitment. Confirm what your own region shows before budgeting.

Pricing: From $50/mo (Custom Prompts), $199/mo (AI Visibility Index).

Best for: Teams already paying for Ahrefs who want AI mentions sitting next to the backlink and keyword data they already have.

10. HubSpot AEO: The Genuinely Free First Look

HubSpot's free AEO Grader is a useful first step: a one-time, no-card-required scan across five dimensions (sentiment, presence quality, brand recognition, share of voice, and market position), using ChatGPT, Perplexity, and Gemini. The paid product, still labeled Beta, turns that into ongoing tracking for $50/mo ($45/mo billed annually), covering 25 tracked prompts, and it's included at no extra cost inside Marketing Hub Professional and Enterprise. The main gap is engine count: only 3 by default, missing Copilot and Google AI Overviews entirely.

Pricing: AEO Grader free; ongoing monitoring $50/mo ($45/mo annual).

Best for: Teams wanting a real, standalone trial with no card and no existing HubSpot subscription required.

11. Conductor: An SEO Platform With AEO Added, Not a Dedicated Tool

Conductor is worth including for one reason: it's a free way to check AI visibility before deciding whether a dedicated point tool is worth paying for. Its paid side, Essentials, Growth, and Enterprise, publishes no price on any tier; every button reads "Try for Free," "Request a Demo," or "Contact Sales." At no cost, it offers a Free AI Visibility Analysis checker covering ChatGPT, Perplexity, and Gemini, no signup required. Conductor Intelligence handles AEO-plus-SEO reporting, metered in AI Search Credits; Conductor Creator drafts AI content (60 to 600 pieces a year by tier). It's an SEO platform that added AEO, not a tool built for AEO from day one, the honest way to frame it here.

Pricing: Not published on any paid tier; free checker available.

Best for: Enterprise SEO teams who want a free sanity check before deciding whether AEO needs its own budget line. If your team is still untangling what AEO, GEO, and SEO even mean relative to each other, GEO vs AEO vs SEO sorts out the terminology before you shop for a tool. For a broader look at how this specific category tracks brand mentions, not just rankings, Best AI Brand Monitoring Tools is the companion guide.

A Different Purchase Entirely: Paid Citation Placement

Nothing above should be confused with services that pay publishers to put your brand on pages AI engines already cite. Noble and Anchorial operate in that category, and ranking them against a monitoring tool like Otterly would compare a service to software. If paid placement is what you're actually evaluating, see Best AI Citation Placement Services and Noble vs Anchorial for that comparison specifically.

Should You Stay on Otterly, or Switch?

How to Choose: Decision Framework

Sizing: Who Actually Fits Where

What to Do Next

Don't price Otterly against a competitor's headline rate. Price it against the specific engines your team actually needs to track, because that's where this category's real cost differences show up.

1. List the engines you actually need, not the ones that sound impressive. If ChatGPT, Google AI Overviews, Perplexity, and Copilot cover your buyers' behavior, Otterly's native 4 are already enough.
2. Add up the real bill before you compare prices. If Gemini or Claude are must-haves, price Otterly with add-ons included, not the $29/mo headline, against Trakkr's or Scrunch's flat rate.
3. Decide if you need an action layer. A tracker is enough if you just want to know where you stand. For drafted fixes or corrections, Goodie and Profound are built for that, both gated behind higher tiers or a sales call.
4. Trial your top 2 picks for 30 days before committing annually. AthenaHQ, HubSpot AEO, Profound, and Conductor let you do this free; the rest are month-to-month on at least one tier.
5. Re-check every price before you sign. This category re-meters, repositions, and changes its pricing page often enough that a number from three months ago isn't a safe assumption.