Who I Am
I'm Victor Hoang, Co-Founder and CMO of Rework. I've spent 12+ years building the marketing and growth side of B2B SaaS, from early go-to-market experiments to scaling demand engines that generate consistent, measurable pipeline.
Before co-founding Rework, I led marketing and growth at two SaaS startups where I built the foundations that turned early traction into durable revenue. At Rework, I designed and ran the lead management and growth engine that generated over 1 million leads and contributed more than $10M in ARR, covering SEO, content strategy, paid acquisition, lifecycle marketing, and the sales-marketing handoff that actually converts.
What I Write About
I write about the intersection of marketing, growth, and revenue for B2B SaaS:
- Lead management frameworks that actually scale
- Content strategy and SEO that compound over time
- Demand generation tactics proven across millions of leads
- Marketing and sales alignment that moves pipeline
- Growth metrics, funnel math, and attribution for B2B
My perspective comes from running the growth engine, not observing it. I understand both the tactical moves that unlock pipeline today and the strategic bets that pay off in 12 months. I write for CMOs, VPs of Marketing, and growth leaders who need frameworks grounded in real results.
Connect With Me
- LinkedIn: linkedin.com/in/vuonghoangtt
Outside of Rework, I share growth insights with early-stage SaaS founders and mentor marketers stepping into their first leadership role.