Best Scrunch Alternatives in 2026: 11 AI Visibility Tools Compared on Real Price

If you bookmarked scrunchai.com, that link no longer loads what you expect. It now 301 redirects to scrunch.com, and pricing moved with it: scrunch.com/pricing, one click deep, not the homepage. A company consolidating onto a shorter domain is usually tidying up a brand, not quietly shutting down, so it's worth saying plainly rather than letting a reader assume a dead link means a dead product. There's also a bigger change behind it: Sitecore announced its acquisition of Scrunch on 3 June 2026, per Sitecore's own newsroom, so Scrunch is now part of Sitecore. Sitecore didn't disclose financial terms; Bloomberg reported about $225 million, a reported figure, not a confirmed one.

Scrunch is alive and priced once you find the page: on the page as served to US visitors, Starter is $300 a month, or $250 on annual billing, Growth is $500, and Enterprise is a custom quote. We fetched that page directly on 2 October 2026 to confirm it ourselves. A fetch from Vietnam on 5 October 2026 returned a different layout, a single Core plan at $250 a month, and we couldn't tell regional pricing from an A/B test. Both layouts are real, so check the page from your own location. Scrunch also claims more than 500 companies and agencies use it, naming Lenovo, Skims, and Crunchbase, a figure it publishes about itself that no third party has audited. This guide puts that real price next to 11 other AI visibility tools, several priced at a fraction of Scrunch's floor, so you can decide whether you need an enterprise platform before you talk to anyone.

Key Facts

• The global generative engine optimization software market is projected at roughly $1.09 billion in 2026, growing 40.6% annually through 2034, part of why pricing here is still so inconsistent (Dimension Market Research).
• Analyzing 1.4 million real ChatGPT prompts, Ahrefs found the model cites only about half the URLs it retrieves (49.98%), and 88.46% of what it cites traces back to live organic search, not training data (Ahrefs).
• Google searchers click an actual website just 8% of the time when an AI summary appears, versus 15% when it doesn't, and only 1% click through to a cited source (Pew Research Center).
• AI platforms drove an average of 770.7 million referral visits a month worldwide between June 2025 and May 2026, up 117.4% year over year (Similarweb).
• Transparent pricing has been B2B buyers' top wish list item for vendors four years running, since TrustRadius started asking in 2023, exactly the gap a buyer hits when a price sits behind a redirected domain (TrustRadius, via Yahoo Finance).

Quick Comparison Table

What Scrunch Actually Is, and What It Costs

Scrunch calls itself an "Agent Experience Platform." Alongside the monitoring most AEO vendors do (tracking how ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Overviews, and Meta describe your brand), it also audits and edits your own pages so AI systems can parse them more easily, closer to technical SEO for machines than a dashboard for a marketer. That's a real differentiator, and it's why the price sits where it does. Under Sitecore, Scrunch's answer-engine insights are being connected to Sitecore's CMS, DAM and marketing tools, which matters mostly if you already run Sitecore.

Here's the comparison most shoppers need first: a cluster of tools here publish a usable price well under Scrunch's $250-to-$300 floor. Rankscale starts at $20, Otterly at $29, HubSpot AEO at $50, Trakkr at $100, and AthenaHQ offers a free tier before its $295 plan. Semrush's AI Visibility Toolkit, at $99 per domain, also undercuts Scrunch if you already pay for Semrush. None of those five match Scrunch's page-audit layer or its default 7-platform coverage, but the question worth asking first is whether you need an enterprise platform at all.

Where Scrunch earns its price: a brand needing procurement-grade review, a named account team, and Enterprise-only features (SAML/OIDC, an Enterprise Data API, a dedicated GTM team) won't find that bundle at $20 or $50 a month here. Scrunch's site also features a Clerk executive quoting a 9x signup increase attributed to AI search, a testimonial Scrunch chose to publish, not an outcome anyone has independently verified.

Scrunch's Real Price, in Two Layouts

The first table is the layout served to US visitors on 2 October 2026.

Extra seats on Starter run $25/mo each; annual billing carries a 17% discount.

Outside the US, the same page can show a different layout:

That clears up a figure circulating elsewhere. A "$250/mo" number for Scrunch isn't wrong, it's incomplete: $250 is Starter's price on annual billing on the US-served page, and Core's monthly price on the layout served in some regions. If a quote shows $250 without naming the billing cycle or your region, ask before you budget off it.

Pricing at a Real Workload: One Brand, 50 Prompts, Four Engines, Monthly

Headline prices rarely match what you'll pay. Here's what it costs to run one brand, 50 tracked prompts, across roughly four AI engines, monthly, at each tool that publishes enough to compute it.

Default engine sets vary by vendor; this uses whichever four engines each tool ships without a paid add-on.

Scrunch's own number holds up here, $300 comfortably covers 50 prompts. The more useful result is what sits just under it: Rankscale's Pro tier and Trakkr's Growth plan both land near $100 a month for the same job, a third of Scrunch's price, minus the page-audit layer.

1. Otterly.ai: The Cheapest Real Self-Serve Plan

Otterly is the most transparent vendor here. Four tiers, published prices, no sales call required. Lite runs $29/mo for 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Standard, the tier most teams need, runs $189/mo for 100 prompts plus API, MCP, and agent analytics. Annual billing cuts roughly 15% off each tier.

The catch: Claude, Gemini, and Google AI Mode aren't included by default, each a $9 to $29/mo add-on on Lite, and more on higher tiers.

Pricing: Lite $29/mo, Standard $189/mo, Premium $489/mo, Enterprise custom. Annual: $25/$160/$422.

Best for: Teams that want a transparent number before evaluating anything else. Not ideal for: Teams whose buyers live in Gemini or Google AI Mode.

2. Rankscale: The Lowest Floor Price, Every Engine Included

Every Rankscale tier tracks every supported engine, with no per-model add-on fee, though credits are weighted per engine (0.25 for ChatGPT, Perplexity, Gemini and AI Mode, 1 for DeepSeek, 2 for Claude). Essentials lists at $20/mo ($17/mo annual) but ships with zero included credits, so real usage means topping up fast. Pro, $99/mo with 1,200 credits covering up to 4,800 tracked answers at the lowest weight, is where most single-brand teams land, under a third of Scrunch's floor.

Rankscale GmbH is based in Vienna, worth knowing because the pricing page shows USD, not euros as some roundups report.

Pricing: Essentials $20/mo, Pro $99/mo, Pro+ $229/mo, Growth $385/mo, Enterprise $780/mo, all USD.

Best for: Teams wanting the broadest engine coverage for a fraction of Scrunch's price. Not ideal for: Anyone expecting the cheapest tier to work with no top-up.

3. HubSpot AEO: The Cheapest Standalone Entry Point

HubSpot sells AEO standalone for $50/mo ($45/mo annual), still labeled a beta, no HubSpot subscription required. The free trial tracks 25 prompts across ChatGPT, Gemini, and Perplexity, no card needed, and that allotment carries into the paid tier. Extra prompts can be bought but HubSpot doesn't publish a rate.

Already on Marketing Hub Professional or Enterprise? AEO is included free, with a larger allowance.

Pricing: $50/mo, $45/mo billed annually.

Best for: A team's first AI visibility tool, especially one already inside HubSpot. Not ideal for: Teams needing more than 25 prompts without an unclear negotiation.

4. Trakkr: Flat Pricing, No Credit Metering

Trakkr's Growth tier, $100/mo, includes 1 brand, 50 daily prompts, and all 8 AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI), nothing behind a credit wall, plus a 14-day trial. Scale, $500/mo, extends to 10 brands and adds a REST API and white-label portals, the same price as Scrunch's Growth tier but with a lower prompt allowance.

The trade-off: 50 prompts per brand is the base allowance, with prompt packs sold on top (+50 for $39, +100 for $59, +200 for $99) and Enterprise from $1,000/mo annual.

Pricing: Growth $100/mo, Scale $500/mo, Enterprise from $1,000/mo annual.

Best for: Teams wanting every model covered at a third of Scrunch's price. Not ideal for: Anyone tracking far more than 50 prompts per brand on a tight budget.

5. AthenaHQ: The Most Generous Free Tier

AthenaHQ's Essential plan is genuinely free, not a trial: $25 credit, 300 credits a month, tracking ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, unlimited seats. Starter moves to $295/mo (the monthly rate) for 3,600 credits and 11+ models, including Claude, Grok, DeepSeek, and Meta AI, close to Scrunch's breadth for less than Scrunch's floor.

Credit metering is the thing to budget time for, although AthenaHQ states the conversion: 1 credit = 1 AI response. Extra credits are quote-only, so run Essential for a month before committing.

Pricing: Essential free (300 credits/mo), Starter $295/mo, Enterprise custom.

Best for: Teams that want to test real tracking before spending anything. Not ideal for: Teams that want a flat number instead of a credit system.

6. Peec AI: Multi-Brand Tracking for Agencies, From $95/mo

Peec AI's four tiers are Starter $95/mo (50 prompts, 1 project), Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects) and a custom Enterprise tier, and every tier includes unlimited users. Some roundups wrongly list it as quote-only. It's agency-built and sells separate agency plans at $245, $495 and $795 a month on peec.ai/pricing-agencies. Self-serve tiers let you pick 3 engines from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Perplexity is a paid add-on, Claude is Enterprise-only on brand plans, and extra models cost $35, $85 or $165 a month depending on tier.

A EUR 89/mo figure circulates for Peec AI elsewhere. It isn't on the site; the real prices are in USD.

Pricing: Starter $95/mo, Pro $245/mo, Advanced $495/mo, Enterprise custom, USD, monthly; agency plans $245 / $495 / $795 a month at peec.ai/pricing-agencies.

Best for: Agencies managing several client brands, and teams that want unlimited users. Not ideal for: Teams that need Claude or more than 3 engines without paying for add-ons.

7. Profound: The Agent, Not a Tracker, With No Self-Serve Price Either

Profound built its reputation on deep prompt-level citation tracking. Its homepage now leads with "Meet your AI Marketer: Research, write, report, and collaborate with a superintelligent teammate who knows your brand," a repositioning toward an agent you assign work to, closer in spirit to Scrunch's own "Agent Experience Platform" framing than to a pure tracker. Unlike Scrunch, Profound publishes no base price and no self-serve tier: a free 7-day trial (roughly 50 prompts a day, 3 platforms) and a custom Enterprise quote are the only options, though its agency view does list client workspaces at +$399/mo and five trial workspaces at $199/mo. If you've seen "~$99/mo" for Profound anywhere, that figure is gone.

Pricing: Free trial; no base price; agency view lists client workspace +$399/mo and +5 trial workspaces $199/mo; Enterprise custom.

Best for: Enterprise teams wanting an agent doing the work, not a chart to read. Not ideal for: Anyone wanting a self-serve number, which rules this out even faster than Scrunch.

8. Goodie: Tracking Plus an Agent That Takes Action

Goodie is the priciest self-serve entry here. Core runs $399/mo on annual billing ($478.80 billed monthly) for 120 prompts, 5 models, 5 seats, brand-level tracking only, and a "closed loop" past monitoring into content optimization, technical fixes, and outreach, plus revenue attribution, the closest thing here to Scrunch's own action-layer pitch. Core is self-serve with a 7-day trial; Pro, previously a flat $999/mo, now routes to a demo request.

Pricing: Core $399/mo (self-serve); Pro $999/mo (demo required); Enterprise custom. Agency Growth $275/mo (demo required). All three figures are annual-billing rates; monthly billing is $478.80 and $1,198.80 for the brand tiers, and quarterly billing is $330 for agency Growth.

Best for: Teams wanting tracking plus a built-in team to act on gaps, like Scrunch at a higher entry price. Not ideal for: Budget-conscious teams; priced closer to a managed service.

9. Semrush AI Visibility Toolkit: AI Data Next to Your Existing SEO Dashboard

Already paying for Semrush, which became an Adobe company when the acquisition closed on 28 April 2026? The AI Visibility Toolkit adds citation tracking for $99/mo per domain, billed annually: 25 prompts, mentions across ChatGPT, Google AI, Gemini, and Perplexity (per the pricing page), plus an AI-readiness audit. Semrush's knowledge base prices extra prompts at +50 for $60/mo. Add-ons: extra users (from $45/mo), Lead Generation ($90/mo), two report tiers ($10 and $20/mo).

Worth flagging: Semrush's own pages disagree on three things. The pricing page mentions a 7-day trial, but the knowledge base article for this toolkit says there isn't one; the pricing page says extra users start "from $45" while the knowledge base says each needs a $99 license; and the pricing page says billed annually while the knowledge base says "$99 per month."

Pricing: $99/mo per domain, billed annually, per the pricing page. Additional users from $45/mo per the pricing page, a $99 license per the knowledge base. Extra prompts +50 for $60/mo.

Best for: Marketing teams already on Semrush who want AI tracking in the same login. Not ideal for: Teams without an existing Semrush plan.

10. Ahrefs Brand Radar: Free If You Already Pay for Ahrefs

Ahrefs folds AI visibility into the product you already use. Custom Prompts comes free with every paid plan from Lite up. Standalone, it sells in flat check bundles from $50/mo for 2,500 checks, with a separate Brand Radar AI product from $199/mo, both under Scrunch's floor. Ahrefs prices by region (USD, EUR and GBP have all been served with no currency switcher) and also publishes an Enterprise price of $1,499/mo with an annual commitment.

Engine coverage is the gap to check: Ahrefs covers Claude (its page says a Claude prompt uses 8 checks per update) but doesn't name Grok.

Pricing: Free with Ahrefs Lite+; Custom Prompts from $50/mo, Brand Radar AI from $199/mo.

Best for: Existing Ahrefs customers wanting AI tracking without a new vendor. Not ideal for: Teams needing Grok coverage or a price not tied to Ahrefs.

11. Conductor: An SEO Platform With AEO Added, Not a Dedicated Tool

Conductor is worth including for one reason: it's enterprise-grade and increasingly common in RFPs, the same buyer Scrunch's Enterprise tier targets, but it isn't a native AI visibility tool. It's an SEO platform (Conductor Intelligence) with AEO layered in, metered in "AI Search Credits," plus a separate content tool (Conductor Creator). None of its three tiers, Essentials, Growth, Enterprise, shows a price; every path leads to a trial, demo, or sales contact.

Conductor does offer a free AI Visibility Report, no account needed.

Pricing: Not published at any tier; free trial, demo, or contact sales only.

Best for: Enterprise SEO teams wanting AEO folded into a platform in evaluation. Not ideal for: Smaller teams wanting a priced tool, no sales process.

A Different Purchase Entirely: Citation Placement Services

Everything above, including Scrunch, is software you buy to measure, and in Scrunch's and Goodie's case act on, your own AI visibility. A separate category pays a service to get your brand mentioned on third-party pages AI engines already cite. Noble (thatsnoble.com) runs a $2,000/mo minimum on an annual commitment, roughly $400 per mention once fees combine; Anchorial (anchorial.io) starts from $600 per citation link and from $450 per listicle placement. Neither belongs ranked next to the tools above, you're buying placements, not a dashboard. See our Noble vs Anchorial comparison and the citation placement services roundup if that's the purchase you're evaluating.

When Scrunch Is Still the Right Call

None of this makes Scrunch a bad buy, it makes it a specific one. It fits a brand with enterprise procurement already in motion, budget for a $250-to-$300-plus platform, and a real need for a content and page-audit layer most of this list doesn't attempt. The broadest default engine coverage here (7 platforms, including Meta, on the US-served layout) and a dedicated GTM team at Enterprise are genuine advantages for a company managing AI visibility across several markets, and Sitecore's ownership adds a CMS connection for teams already on that stack.

If you'd rather start with a priced tracker and decide later whether an action layer is worth paying for, the cheaper tools above get you there for a fraction of Scrunch's price and none of the sales process.

How to Choose: Decision Framework

What to Do Next

Don't shortlist on a number you remember from an old roundup. Write down your real scenario, prompts, engines, brands, and whether you need a content or page-audit layer, then check it against the tables above instead of the bold number on a pricing page. If Scrunch's $300 floor is more than you need, start with Rankscale or Trakkr for the cheapest real coverage, or HubSpot AEO for the lowest-friction first look. If the action layer is the real draw, compare Scrunch against Goodie directly first. Profound vs Scrunch vs Goodie does that comparison, adds Profound as an agent-style third option, and separates Goodie's content drafting and correction tools from Scrunch's page-level fixes.

For the wider category, see our best AEO tools roundup, and for a different vendor's pricing problem, Profound alternatives and Peec AI alternatives cover similar ground. For background on AEO versus traditional SEO, see AEO vs SEO and how to measure AI visibility. For citation tracking specifically, our LLM citation tracking tools roundup is a narrower next read, and for the engines themselves, Claude vs ChatGPT vs Gemini and our glossary entry on generative AI cover how they decide what to cite.