Best Goodie Alternatives in 2026: 11 AI Visibility Tools Compared on Real Price

For most of the last year, the honest answer to "what does Goodie cost" was that nobody outside a sales call knew. A lot of coverage still repeats that line: fully demo-gated, no published price, book a call to find out. That's out of date. Goodie's pricing page now shows real numbers: Core at $399 a month for brands, Pro at $999, and a separate Growth tier at $275 for agencies. All three are annual-billing rates. Paying monthly costs $478.80 and $1,198.80 for the brand tiers, and quarterly billing costs $330 for the agency tier.

The price being public doesn't make it small. Even at the annual rate, $399 a month is roughly fourteen times Otterly's $29 Lite tier and about twenty times Rankscale's $20 entry plan, which is the real reason people go looking for a Goodie alternative: not that the price was hidden, but that it's high. This guide prices Goodie against 11 tools that do the same job, or an adjacent one, for less, explains what the premium buys, and covers the agency tier that's cheaper than the brand tier for a specific reason. For the wider category, see our AI visibility tools roundup and the AEO software roundup this article sits alongside.

Key Facts

• The global generative engine optimization software market is projected at roughly $1.09 billion in 2026, growing at a 40.6% compound annual rate through 2034, part of why pricing across this category is still inconsistent (Dimension Market Research).
• Transparent pricing has been B2B software buyers' top wish-list item for vendors four years running, since TrustRadius started asking in 2023, the complaint third-party coverage has leveled at Goodie, even though its brand tiers now carry published numbers (TrustRadius, via Yahoo Finance).
• Only about 12% of URLs cited in AI assistant answers also rank in Google's top 10 for the same query, so strong SEO performance doesn't reliably predict AI citation (Ahrefs).
• 37% of US shoppers who use AI assistants say they made a final purchase decision based on the AI's recommendation, from a July 2026 survey of 5,067 US adults, part of why Goodie prices Pro around commerce visibility rather than mentions alone (Menlo Ventures).
• AI platforms drove an average of 770.7 million referral visits a month worldwide between June 2025 and May 2026, a 117.4% year-over-year increase (Similarweb).

Quick Comparison Table

Goodie's Pricing Is Real Now, Here's the Exact Shape of It

Here's what's actually on the page. For brands: Core runs $399 a month on annual billing ($478.80 on monthly billing), covers 5 AI models (ChatGPT, Google AI Overview, Perplexity, Google AI Mode, Microsoft Copilot), 120 prompts, 5 seats, with a 7-day free trial and instant signup. Core is brand-level tracking only; SKU-level tracking is Pro and Enterprise only. Pro runs $999 a month on annual billing ($1,198.80 on monthly billing), adds Gemini, Alexa, and Sparky for 8 models total, 250 prompts, and unlimited seats. Enterprise tracks up to 13 models, 500+ prompts, SOC 2 compliance, and a dedicated strategist, and stays custom-quoted.

The billing term matters, and the page's own toggle proves it: "Billed Annually [2 Months Free]," next to a "Billed Monthly" option. Ten months at $478.80 equals twelve months at $399, both $4,788 a year, so $399 is the annual rate and not a monthly price you can walk away from after a month. One distinction worth making precisely: Core is genuinely instant checkout. Pro shows its $999 annual-rate price on the same page, but the button underneath reads "Get a demo" rather than a cart, so the number is public even though the purchase still runs through a sales conversation, not quite Otterly's or Rankscale's click-to-buy flow. Only the two Enterprise tiers, brand and agency, hide their price entirely.

For agencies, Growth runs $275 a month on annual billing ($330 on quarterly billing, the only non-annual option for agencies), covering 10 pitch workspaces at 30 prompts each, also demo-gated at signup. Agency Enterprise moves to 10+ workspaces, 75+ prompts, and full API and export access, custom-quoted. The $275 figure by itself undersells what an agency actually pays, more on that below.

The Price Gap: Goodie Core vs. Everything Else at Entry Level

Goodie's price is the annual-billing rate; most of the others are monthly rates.

Put plainly: nine of the eleven alternatives here have a published entry price under $399, seven of those under $100. Only Profound and Conductor publish no base price at all. That's the comparison most readers came to make, and it isn't close, and it gets wider if you compare Goodie's $478.80 monthly rate. The gap narrows only if you need what Goodie bundles at that price.

What Goodie's $399 and $999 Annual Rates Actually Buy

Goodie isn't purely a tracker. Two features explain most of the price gap. AEO Writer takes the visibility gaps Goodie finds, queries where you're absent or mischaracterized, and drafts AI-optimized content to close them, rather than handing you a report and leaving the writing to your team. Brand Command does the opposite job: it watches for AI assistants getting facts about your brand wrong (pricing, availability, positioning), pitched on the homepage as "know when AI gets your brand wrong, before your customers do."

That's a real distinction from a pure monitoring tool like Rankscale or Otterly, closer in shape to what Scrunch and Conductor attempt with their own content and audit layers (more in our brand monitoring roundup if correction tooling is specifically why you're looking). Whether $399 a month on an annual plan is worth it comes down to one question: would you otherwise pay a writer or an agency for that content, and someone else again to watch for brand misstatements? If yes, the bundle can be the cheaper path. If your own team already writes and corrects, you're paying for a feature set you won't use.

Goodie's own case studies back the pitch with specific numbers: Dermalogica reports an "85% increase in AI searches," Rathbones claims a "106% increase in total AI citations," and SteelSeries reports a "3.2x AI search conversion increase in six months." Treat every one as a vendor-published claim, not an independent finding: Goodie discloses no baseline, measurement window, or outside audit for any of them, the same gap that makes Noble's unsourced "85% of AI citations are third-party" claim a marketing line rather than a verified statistic. A company selling the thing being measured published the number about its own results.

The Agency Tier Puzzle: Why Growth Is Cheaper Than Core

$275 a month on annual billing sounds like the cheapest agency entry point here. It isn't, once a client is attached. Growth's base buys pitch workspaces and a small per-workspace prompt allotment, not finished client coverage; each client workspace is a separate add-on from $399 a month, stacked on top. One client already costs past $670 a month, five clients past $2,000, well above Trakkr's flat $500 for up to ten brands with white-labeling and an API included.

Goodie's agency tier fits a shop still in the pitch stage, generating proof-of-concept reports before committing a client to a paid workspace. For an agency already managing multiple live accounts, Trakkr Scale is the more honest flat rate, worth pricing against Goodie's real agency total first.

Why Teams Look Past Goodie Anyway

Two reasons recur once the "no published price" objection is off the table. The first is wanting AI visibility folded into software already paid for. If your team runs Semrush, Ahrefs, or Conductor, adding AI citation tracking inside that login usually costs less than a new $399-a-month (annual rate) line item, even though none of the three match Goodie's content and correction layer feature for feature.

The second is wanting evidence that doesn't rest on the vendor's own word. Goodie's case studies, like most vendor-published results here, cite specific gains without a disclosed methodology: no stated sample, no baseline, no third-party audit. A team that wants a number it can defend to a CFO looks for independent benchmarks instead, and per our AEO software roundup, those are genuinely hard to find; almost everyone publishing a stat about AI citation behavior also sells a fix for it.

One category this leaves out on purpose: paid citation-placement services like Noble and Anchorial, retainer or per-placement services that get your brand mentioned on pages AI assistants already cite, a different purchase than anything above. See our citation placement services roundup and Noble vs. Anchorial.

1. Otterly.ai: The Cheapest Real Self-Serve Plan

Otterly is the most transparent vendor here, full stop. Four tiers, published prices, no demo call at any level. Lite runs $29/mo for 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Standard, the tier most real programs need, runs $189/mo for 100 prompts plus API, MCP, and agent analytics. Annual billing cuts 15% off every tier.

The catch: Claude, Gemini, and Google AI Mode cost $9 to $29/mo extra on Lite and more on higher tiers, and Otterly has no content-generation or brand-correction feature at all, the gap Goodie's price is built to close.

Pricing: Lite $29/mo, Standard $189/mo, Premium $489/mo, Enterprise custom. Annual: $25 / $160 / $422.

Best for: Teams that want a transparent number without Goodie's content layer. Not ideal for: Buyers who live in Gemini or Google AI Mode without per-engine add-ons.

2. Rankscale: The Lowest Floor Price, Every Engine Included

Rankscale's pitch: every tier tracks every supported engine, with no per-model add-on fee. There is still an effective per-engine cost, because credits are weighted by engine: ChatGPT, Perplexity, Gemini and AI Mode cost 0.25 credit a check, DeepSeek 1, and Claude 2. Essentials lists at $20/mo ($17 annual) but ships zero included credits, so real usage means topping up fast. Pro, $99/mo with 1,200 credits covering up to 4,800 tracked answers at the cheapest engine weight, is where most single-brand teams land, still a quarter of Goodie's Core price.

Rankscale is based in Vienna but prices in USD throughout, not euros as some third-party roundups report.

Pricing: Essentials $20/mo, Pro $99/mo, Pro+ $229/mo, Growth $385/mo, Enterprise $780/mo, all USD.

Best for: Broad engine coverage for a fraction of Goodie's price, no content layer needed. Not ideal for: Anyone wanting AEO Writer or Brand Command built in; Rankscale only tracks.

3. Trakkr: Flat Pricing, No Credit Metering, No Content Layer

Trakkr prices about as simply as this category gets. Growth, $100/mo, includes 1 brand tracked daily, 50 prompts, and all 8 AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI), nothing behind a credit wall. Scale, $500/mo, extends to 10 brands plus a REST API and white-label portals, cheaper than Goodie's own agency tier once a client is attached. Enterprise starts from $1,000/mo annual.

It's a tracker and a prioritized action list, not a content or correction tool.

Pricing: Growth $100/mo ($1,000/yr), Scale $500/mo ($5,000/yr), Enterprise from $1,000/mo billed annually.

Best for: Agencies wanting every model covered without Goodie's content layer or price. Not ideal for: Anyone whose job is producing content from visibility gaps, not just seeing them.

4. AthenaHQ: The Most Generous Free Tier

AthenaHQ's Essential plan is genuinely free, not a 7-day trial: 300 credits a month, tracking ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, unlimited seats. Starter moves to $295/mo (the monthly rate) for 3,600 credits and 11+ models including Claude, Grok, DeepSeek, and Meta AI, still over $100 cheaper than Goodie Core.

Credit metering takes some learning, though AthenaHQ does state the conversion: 1 credit = 1 AI response, which puts Starter at about 8 cents per response. Extra credits are quote-only, so run the free tier a month before committing anything.

Pricing: Essential free (300 credits/mo), Starter $295/mo (3,600 credits), Enterprise custom.

Best for: Testing real tracking before spending anything. Not ideal for: Teams wanting a flat number instead of a credit system.

5. Peec AI: Published Prices, Unlimited Users, and Separate Agency Plans

Peec AI runs four tiers and publishes prices for three of them: Starter $95/mo (50 prompts, 1 project), Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects), and a custom Enterprise tier. Every tier includes unlimited users. Some roundups wrongly list it as quote-only. It also sells agency plans at peec.ai/pricing-agencies: $245, $495 and $795 a month.

The EUR 89/mo figure in other roundups isn't on the site; the real prices are in USD.

Pricing: Starter $95/mo, Pro $245/mo, Advanced $495/mo, Enterprise custom, USD, monthly; agency plans $245 / $495 / $795 a month at peec.ai/pricing-agencies.

Best for: Agencies managing several client brands, and teams that want unlimited users. Not ideal for: Teams that need Claude or more than 3 engines without paying for add-ons.

6. Profound: An AI Marketing Agent, Not a Tracker, and Still No Self-Serve Price

Profound repositioned in 2026 around an agent that "researches, writes, reports, and collaborates," closer in spirit to Goodie's content ambitions than a pure tracker, but went the opposite way on pricing: no self-serve paid tier at any price. The free trial covers 50 daily prompts, 3 platforms, 7 days; everything past that requires a demo. There is no base price, though its agency view does list client workspaces at +$399/mo and five trial workspaces at $199/mo.

If you want an agent-style tool and a public number, that's Goodie's Core and Pro tiers now, not Profound. Profound vs Scrunch vs Goodie compares those two agent-style products directly and adds Scrunch (now owned by Sitecore) as the third option.

Pricing: Free trial (7 days, 50 daily prompts, 3 platforms); no base price; agency add-ons listed at client workspace +$399/mo and +5 trial workspaces $199/mo; Enterprise custom.

Best for: Enterprise teams wanting an AI marketing agent with budget for a custom deal. Not ideal for: Comparing shortlist prices before talking to sales; Profound has no base price to compare.

7. Scrunch: The Closest Match to Goodie's Action Layer, for Less

Scrunch, which Sitecore announced it would acquire on 3 June 2026, competes with Goodie on substance, not just price. Its "Agent Experience Platform" audits and optimizes pages for AI retrieval, not just reports on citations, the same closed-loop pitch Goodie makes. On the pricing page as served to US visitors, Starter runs $300/mo ($250/mo annual) for 3 seats, 350 prompts, and tracking across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Overviews, and Meta, the broadest default engine list here. Growth roughly doubles that, $500/mo. A page fetched from Vietnam showed a different layout: a single Core plan at $250/mo with 125 prompts, 4 engines and 5 seats, plus custom Enterprise. We couldn't tell whether that is regional pricing or an A/B test, so check your own region before budgeting.

One housekeeping note: the old scrunchai.com domain now 301 redirects to scrunch.com, and pricing lives one click deep at scrunch.com/pricing.

Pricing: Starter $300/mo ($250/mo annual), Growth $500/mo ($417/mo annual), Enterprise custom, as served to US visitors; a single Core plan at $250/mo was served elsewhere.

Best for: A content-action layer close to Goodie's, for less. Not ideal for: Brand-accuracy correction specifically; that's Goodie's distinct feature.

8. Semrush AI Visibility Toolkit: AI Data Next to Your Existing SEO Dashboard

If your team already pays for Semrush, now an Adobe company since the acquisition closed on 28 April 2026, the AI Visibility Toolkit adds citation tracking for $99/mo per domain, billed annually: 25 tracked prompts, mentions across ChatGPT, Google AI, Gemini, and Perplexity (per the pricing page), plus an AI-readiness audit. Extra prompts are sold in packs of 50 for $60/mo, per Semrush's knowledge base. Add-ons: extra users (from $45/mo), Lead Generation ($90/mo), two report tiers ($10 and $20/mo).

Worth flagging plainly: Semrush's own pages disagree with each other on three things. The pricing page mentions a 7-day free trial, but the knowledge-base article for this specific toolkit says there's no free trial. The pricing page says "from $45" for extra users while the knowledge base says each extra teammate needs a $99 license. And the pricing page says billed annually while the knowledge base says "$99 per month." We'd rather say that than guess which one is right.

Pricing: $99/mo per domain, billed annually, per the pricing page. Additional users from $45/mo per the pricing page, a $99 license per the knowledge base. Extra prompts +50 for $60/mo.

Best for: Teams already running Semrush who want AI tracking in the same login. Not ideal for: Anyone not already a Semrush customer; no reason to add it standalone.

9. Ahrefs Brand Radar: Free If You Already Pay for Ahrefs

Ahrefs takes the same bundling approach as Semrush: fold AI visibility into the product you already use. Custom Prompts comes free with every paid plan from Lite up, scaling by tier (5 on Lite, up to 83+ on Enterprise). Standalone, it sells in flat check bundles from $50/mo, and the separate Brand Radar AI product starts from $199/mo. Ahrefs prices by region, and we have been served USD, EUR and GBP with no currency switcher on the page, so check which currency you see. It also publishes an Enterprise price of $1,499/mo with an annual commitment.

Engine coverage is the gap to check before switching: Ahrefs covers Claude (its page says a Claude prompt uses 8 checks per update) but doesn't name Grok.

Pricing: Free with Ahrefs Lite+; Custom Prompts from $50/mo, Brand Radar AI from $199/mo.

Best for: Existing Ahrefs customers avoiding a new vendor or Goodie's price. Not ideal for: Teams needing Grok coverage or a correction layer; Ahrefs has neither.

10. HubSpot AEO: The Cheapest Standalone Entry Point

HubSpot sells AEO on its own for $50/mo ($45/mo annual), no other HubSpot product required, an eighth of Goodie's Core price. The free trial tracks 25 prompts across ChatGPT, Gemini, and Perplexity with no card needed, and that same allotment carries into the paid tier.

The limitation worth stating plainly: HubSpot AEO covers 3 engines and does not include Google AI Overviews, a real gap if most of your traffic still runs through Google. If your company already runs Marketing Hub Professional or Enterprise, AEO tracking is included at no extra charge.

Pricing: $50/mo, $45/mo billed annually.

Best for: A first AI visibility tool, especially inside HubSpot, on a fraction of Goodie's budget. Not ideal for: Teams whose traffic is mostly Google, or needing more than 25 prompts.

11. Conductor: An SEO Platform With AEO Added, the Bundle Alternative

Conductor is an SEO performance platform (Conductor Intelligence) with AEO reporting layered in, metered in "AI Search Credits," plus a separate content tool (Conductor Creator), a bundled angle similar in spirit to Goodie's AEO Writer inside a much larger SEO suite. None of its three tiers, Essentials, Growth, Enterprise, show a price; every path leads to a trial, demo, or sales contact.

Conductor does offer a genuinely useful no-cost starting point: a free AI Visibility Report that checks how your brand shows up across ChatGPT, Perplexity, and Google AI Overviews without an account.

Pricing: Not published at any tier; free trial, demo, or contact sales only. Free checker needs no account.

Best for: Enterprise SEO teams wanting AEO folded into a platform they're already evaluating. Not ideal for: Smaller teams wanting a priced, dedicated tool with no enterprise sales process.

How to Choose: Decision Framework

What to Do Next

Don't shortlist on the headline number alone. Write down whether you actually need content drafting and brand-correction tooling, or just a dashboard your team will act on, then check that against the tables above. Need the bundle: Scrunch gets you close for over $100 less a month on a like-for-like billing term. Just need the dashboard: Rankscale or Trakkr gets you most of the way for a tenth of the price. Agencies should run the real math on client workspaces before assuming $275 is the number they'll pay. Whichever tool you pick, our guide to measuring AI visibility covers what to track once the dashboard is live.