Best Moz Alternatives in 2026: 12 SEO Tools Compared for Small Teams

By Camellia · Updated Oct 22, 2026

Moz Pro now sells four plans: Starter at $49 per month, Standard at $99, Medium at $179 and Large at $299, all billed monthly. Pay yearly and Standard drops to $79 per month ($950 billed for the first year), Medium to $143 and Large to $239. Those annual figures are first-year prices, so ask what the renewal looks like before you commit. Standard gives you 1 user, 3 tracked sites (Moz calls them campaigns) and 300 tracked keywords. Extra seats are $49 per month on any plan. Moz Local is a separate product and isn't part of any of these numbers.

Teams usually start looking for a Moz alternative for two reasons, and both are arithmetic, not opinion. The first is tracked keywords and campaigns per dollar. Standard's 300 keywords run out quickly once a team covers three or four sites, and the next step up costs $80 more per month. The second is seat cost. A three-person team on Standard pays $99 plus two seats at $49, which is $197 per month before it gets any more keyword capacity. Several rivals include more projects and keywords on their entry plans, or charge $16 to $45 for a seat. This guide compares 12 of them at a realistic small-team setup, not just at the cheapest tier.

Key Facts

• Moz describes Domain Authority as a score from 1 to 100 that predicts how likely a site is to rank compared with competitors, and says plainly that it isn't a direct Google ranking factor.
• Google's own guidance says it doesn't evaluate or endorse third-party SEO tools, so your own search data is the reference for judging any paid metric.
• Google describes Search Console as a free service that reports queries, impressions, clicks and average position for your own site.
• Ahrefs Free (formerly Ahrefs Webmaster Tools) covers verified sites at no cost, including Site Audit with 5,000 crawl credits per project each month.
• Bing Webmaster Tools is free and reports search performance using up to 16 months of data.

What Domain Authority Is, and Why It Shouldn't Drive the Buying Decision

Domain Authority, or DA, is Moz's own metric. According to Moz's Domain Authority guide, it's a search engine ranking score on a scale of 1 to 100, built to predict how likely a website is to rank on results pages compared with competitors. Moz says it's calculated from its Link Explorer index using dozens of factors, that backlink quality and quantity heavily influence it, and that it's relative, so it's most useful for benchmarking against sites in your own niche. Moz also states that DA isn't a direct ranking factor for Google.

That matters when you shop for an alternative. DA is Moz's number, computed from Moz's link index. Other vendors publish their own scores with their own names and their own scales, and none of them are interchangeable. If your team reports DA to clients, you'll either keep Moz or learn a replacement metric. If you only use DA as a rough benchmark, any decent link index gives you a comparable view, and the tracked-keyword and seat math below will matter more.

Moz Pro Today: What You Get at Each Tier

Here's the lineup that every alternative below is being measured against. Monthly figures are billed monthly; annual figures are first-year prices billed yearly.

Starter is aimed at individuals managing a single website, and its limits aren't printed on the pricing page. Extra user seats are $49 per month on any plan, and additional campaigns are $10 per month each. The free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer, which is a useful way to look at DA before you pay.

Quick Comparison Table

Moz Pro vs Alternatives by Capability

Capability depends on the plan, so this table uses the entry suite plan in each case and flags where a feature needs a separate product.

What a Realistic Small-Team Setup Costs

Entry tiers flatter every vendor. Here's a three-person team running 3 to 5 sites with roughly 500 to 1,000 tracked keywords, priced from each vendor's printed figures at monthly billing. The totals are sums of printed prices, labelled as such, and annual billing would lower most of them.

Two things stand out. SE Ranking Core is $36 cheaper than Moz Standard at three seats, and it includes 2,000 tracked keywords against Moz's 300. Mangools Premium is the cheapest paid option that still covers 700 keywords, but it uses weekly rank updates. Treat the Ubersuggest, SpyFu and Serpstat rows with some care: their limits are counted differently (per project, per week, per month), so compare the unit before you compare the dollars.

1. Semrush: The Widest Suite, With Per-Seat Add-Ons

Who it's for: teams that want keyword research, tracking, audits and competitor analysis behind one login.

Semrush retired its old Pro, Guru and Business plans. The current core plan, called SEO, is $139 per month billed monthly or $117.33 per month billed annually, with 5 websites and 500 keywords tracked daily. Starter is $199 monthly ($165.17 annually), Pro+ is $299 ($248.17) with 15 websites and 1,500 keywords, and Advanced is custom. Extra users start at $45 per month. A separate Traffic & Market toolkit is listed at $289 per month and is bought on top of any Semrush plan.

Against Moz, Semrush offers more breadth: site audits, position tracking and competitor tools in one product, plus a free plan with one demo project and 10 reports per day. The honest limit is that it's no cheaper per keyword. 500 tracked keywords at $139 is more capacity than Moz Standard's 300 at $99, but the three-seat total of $229 is higher than Moz Standard's $197. For a head-to-head view of the suite, see best Semrush alternatives.

Pricing: SEO $139/mo billed monthly or $117.33/mo billed annually; Starter $199 / $165.17; Pro+ $299 / $248.17; Advanced custom.

Best for: teams that want one suite for most jobs and accept paying per seat.

2. Ahrefs: Best for Backlinks and Content Gaps

Who it's for: content and link-building teams that want to understand why competitors rank.

Ahrefs Lite is $129 per month billed monthly with 5 non-verified projects, 750 tracked keywords, six months of history and one user. Standard is $249 (20 projects, 2,000 tracked keywords) and Advanced is $449 (50 projects, 5,000 tracked keywords). Extra users are $40 on Lite, $60 on Standard and $80 on Advanced. Ahrefs prints monthly-billed prices, so we won't quote annual dollar figures. A Starter tier at $29 per month exists, but its limits aren't printed on the pricing page.

For a Moz user, the move is mostly about the link index and content-gap tools. Ahrefs doesn't use Domain Authority; it has its own scores, so expect a metric swap. The limit is the same as Moz's: seats are paid separately, and Lite's 750 keywords are tight for a team with several sites. Ahrefs Free, covered further down, makes a useful starting point. For a closer look, read best Ahrefs alternatives or the direct Ahrefs vs Moz comparison.

Pricing: Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; Enterprise $1,499/mo with an annual commitment. Monthly-billed.

Best for: link research and competitor content strategy.

3. SE Ranking: Most Projects and Keywords per Dollar

Who it's for: small teams and agencies that care about keyword and project limits more than brand name.

SE Ranking sells Core, Growth and Enterprise; the older Essential, Pro and Business plans are retired. Core is $129 per month billed monthly or $103.20 per month billed annually, with 10 projects, 2,000 tracked keywords and 250,000 audited pages per month. Growth is $279 monthly or $223.20 annually, with 30 projects, 5,000 tracked keywords and three manager seats. Extra seats start at $16.

This is the cleanest fix for Moz's two pain points. Core has more than six times the tracked keywords of Moz Standard and over three times the projects, and extra seats cost a third as much. The limit is that Core includes one manager seat, and Moz's friendlier guidance for newcomers is hard to match. A 14-day free trial needs no credit card. Our SE Ranking alternatives guide covers the other side of the comparison.

Pricing: Core $129/mo billed monthly or $103.20/mo billed annually; Growth $279 / $223.20; Enterprise custom.

Best for: teams tracking several sites with a shared budget.

4. Mangools: Simple Tools at the Lowest Suite Price

Who it's for: freelancers and one- or two-person teams.

Mangools bundles KWFinder, SERPWatcher and link and site tools. Prices are geo-based, so quote the US list price: Basic $49, Premium $69 and Agency $129 per month billed monthly, or $358.80, $538.80 and $1,078.80 per year billed annually. Basic tracks 200 keywords with weekly updates and allows no extra seats. Premium tracks 700 keywords and allows 3 extra seats. Agency tracks 1,500 keywords with daily updates and 5 extra seats.

Premium at $69 is the closest like-for-like replacement for Moz Standard plus seats: more keywords, three extra seats and a lower price than Moz's $197. The trade-off is weekly rank updates below Agency. There's no free trial, though a free account exists with limited lookups and a 48-hour refund window.

Pricing: US list price Basic $49/mo, Premium $69/mo, Agency $129/mo billed monthly ($358.80 / $538.80 / $1,078.80 per year billed annually).

Best for: solo marketers and very small teams.

5. Serpstat: Budget Tracking and Audits in One Place

Who it's for: small teams that want tracking, audits and research at a lower monthly figure than the big suites.

Individual is $69 per month billed monthly or $50 per month billed annually, with 5 projects, 10,000 rank-tracker position checks per month and 30,000 audited pages. Team is $129 or $100 billed annually, with unlimited projects, three users, 50,000 position checks and 150,000 audited pages. Team x2 is $209 or $169, and Agency is $499 or $410. Daily rank updates come on every plan.

Team's three included users and unlimited projects directly answer Moz's seat and campaign costs. Note that Serpstat counts position checks per month, not tracked keywords, so a daily check of 500 keywords uses roughly 15,000 checks over a month. The trial runs 7 days, needs a card with a $1 verification charge that's refunded, and auto-renews after the 7 days, so set a reminder.

Pricing: Individual $69/mo billed monthly or $50/mo billed annually; Team $129 / $100; Team x2 $209 / $169; Agency $499 / $410.

Best for: budget-conscious teams that want a suite feel.

6. SpyFu: Competitor Search and Ad History

Who it's for: teams that want to see what competitors have ranked and bid on over many years.

Basic is $39 per month billed monthly ($29 billed annually) for one user, 5,000 weekly tracked rankings and one live tracking project. Pro + AI is $59 for the first month, then $119 per month, or $89 per month billed annually, with 15,000 weekly rankings, 10 projects and one included user (additional users $30 each). Team/Agency is $249 per month or $187 billed annually, with 50,000 weekly rankings and five users included. Ten-plus years of historical data, API access and white-label reporting sit on the upper two plans.

Compared with Moz, SpyFu is stronger on paid and organic competitor history and weaker as a day-to-day campaign dashboard. No free trial is published, but a 30-day money-back guarantee applies.

Pricing: Basic $39/mo billed monthly or $29/mo billed annually; Pro + AI $119/mo after a $59 first month, or $89/mo billed annually; Team/Agency $249 / $187.

Best for: competitor research across organic and paid search.

7. Ubersuggest: The Lowest Monthly Entry Price

Who it's for: founders and small businesses that dislike subscriptions.

Individual is $29 per month, Business $49 and Enterprise/Agency $99, billed monthly, with yearly prices of $192, $326 and $657 per year and lifetime plans at $290, $490 and $990 as one-time payments. Individual covers 1 user and 1 project with 125 tracked keywords. Business covers 2 users and 7 projects with 150 keywords per project. Prices are localized by region.

For a team leaving Moz mainly to cut cost, the Business plan is the cheapest way to track a handful of sites. The limits are small per-project keyword caps, no API, and reduced AI credits on lifetime plans. A one-time 7-day trial applies to monthly subscriptions.

Pricing: Individual $29/mo, Business $49/mo, Enterprise/Agency $99/mo billed monthly; yearly $192 / $326 / $657; lifetime $290 / $490 / $990 one-time.

Best for: budget buyers and local businesses.

8. Majestic: Link Metrics Without the Suite

Who it's for: link builders and analysts who mostly want a backlink index, which is the part of Moz Pro that DA comes from.

Majestic's pricing page lists three plans. Lite is $49.99 per month or $41.67 per month billed annually ($499.99 every 12 months), with 1 user and 60 report units per month. Pro is $99.99 per month or $83.33 per month billed annually ($999.99 every 12 months), with 1 user and 300 report units. API is $399.99 per month or $333.33 per month billed annually ($3,999.90 every 12 months), with 5 users and 950 report units. Trust Flow is included. Prices exclude VAT, and Lite and Pro have a 7-day money-back guarantee for new customers.

Majestic isn't a like-for-like Moz Pro replacement. Its plans are priced in report units and Site Explorer rows, not tracked keywords or campaigns. Pair it with a rank tracker if you also need position tracking.

Pricing: Lite $49.99/mo billed monthly or $41.67/mo billed annually; Pro $99.99 / $83.33; API $399.99 / $333.33. Excludes VAT.

Best for: link analysis alongside another tracker.

9. Seobility: A Free Plan and Mid-Tier Projects, in Euros

Who it's for: budget-conscious teams, especially in Europe, that want a free plan to try first.

Prices are in euros excluding VAT. The free Basic plan has 1 website project, 10 tracked keywords and a limited audit of 100 pages per crawl. Premium is 59.90 EUR per month or 575.04 EUR per year billed annually, with 3 projects, 25,000 pages per crawl and 300 keywords. Professional is 99.90 EUR monthly or 959.04 EUR per year, with 7 projects, 50,000 pages per crawl, 700 keywords and up to 3 member accounts. Agency is 209.90 EUR monthly or 2,015.04 EUR per year, with 20 projects and 2,000 keywords. Paid plans have a 14-day trial.

Professional is the tier that matches a three-person team: 7 projects and 700 keywords with three member accounts. The limit is daily rankings only for the first two pages by default; deeper checks are paid add-ons.

Pricing: Basic free; Premium 59.90 EUR/mo or 575.04 EUR/yr; Professional 99.90 EUR/mo or 959.04 EUR/yr; Agency 209.90 EUR/mo or 2,015.04 EUR/yr. Excludes VAT.

Best for: small teams that want to test on a free plan first.

10. Ahrefs Free Plus Google Search Console: The Free Stack

Who it's for: teams with little or no budget that own the sites they want to analyse.

Google calls Search Console a free service, and it's the first-party record of your clicks and impressions. Ahrefs Free, formerly Ahrefs Webmaster Tools, covers unlimited verified websites with Site Audit (5,000 crawl credits per project per month), Site Explorer limited to 1,000 backlinks and keywords at once, and up to 1 million Web Analytics events per project. Bing Webmaster Tools adds a second engine at no cost.

The free stack can't match Moz for competitor research: all of these only show sites you've verified. But for tracking your own performance, auditing your own pages and reading your own backlinks, it replaces a surprising amount of Moz Pro. The best free SEO tools roundup lists more.

Pricing: Free.

Best for: teams that need a baseline before spending anything.

11. Wincher: Focused Rank Tracking

Who it's for: teams whose main Moz job is keeping an eye on positions.

Basic is $49 per month billed monthly or $41 per month billed yearly, from 500 keywords, up to 10 websites and 1 user. Standard is $89 per month or $74 yearly, from 1,000 keywords, unlimited websites and multiple users, and adds on-demand updates, share of voice, keyword gap, white label and API. Professional is $319 or $266 yearly, from 5,000 keywords. Updates are daily on all plans, and there's a 7-day trial.

Standard at $89 gives 1,000 keywords and multiple users for less than Moz Standard's $99 and 300 keywords. It's a tracker, not a research suite, so keyword and backlink research need another tool. See the rank tracker roundup for the wider field.

Pricing: Basic $49/mo billed monthly or $41/mo billed yearly; Standard $89 / $74; Professional $319 / $266.

Best for: position tracking at a low price.

12. Screaming Frog SEO Spider: Audits on Your Desktop

Who it's for: anyone who uses Moz's Site Crawl and wants more control.

Screaming Frog is desktop software. The free version crawls up to 500 URLs. The paid licence is $279 per licence per year, with an unlimited crawl limit that depends on your machine. A three-person team needs three licences, which is $837 per year. Paid adds JavaScript rendering, scheduling, crawl comparison and Search Console and PageSpeed integrations.

It doesn't track keywords or links the way Moz Pro does, so treat it as a complement to a tracker. The limits are annual-only billing, one licence per user and no built-in collaboration. See best Screaming Frog alternatives if the desktop model isn't right for you, and the audit tools roundup for the full field.

Pricing: $279 per licence per year (1 to 4 licences); free version limited to 500 URLs.

Best for: technical SEO audits and migrations.

How to Choose: Decision Framework

When Moz Pro Is Still the Right Call

If your team reports Domain Authority to clients, Moz is the only place that computes it, and no rival score will match. Moz Pro is also a gentle way into SEO: if a new hire needs reports that explain themselves, that's worth something. For a single site, the Starter plan at $49 per month is a modest cost, though its limits aren't printed on the pricing page, so confirm them with Moz first. The pressure only shows up with more sites, more keywords or more seats, which is where the table above matters. Teams that outgrow Moz often start with one extra tool rather than a full switch, for example a dedicated rank tracker next to Moz.

For AI search visibility, which is a separate buying decision from the classic SEO tools above, see AEO vs SEO.

What to Do Next

Count your real needs: seats, sites and tracked keywords. Then price them against the cost table above, shortlist two tools, and run both on the same site for a week, tracking the same 50 keywords in each. Keep Search Console open as the reference. For the wider market, start with the best SEO tools roundup, then go deeper with keyword research tools or rank trackers.