Product Description Writing: Copy Fokus Konversi Yang Menjual

Sebagian besar product description gagal sebelum mereka bahkan punya kesempatan. Mereka dicopy dari spec sheet manufacturer, dipenuhi dengan jargon teknis yang tidak ada yang peduli, dan ditulis seperti dimaksudkan untuk robot instead dari manusia. Kemudian store owner bertanya-tanya mengapa conversion rate mereka stuck di 1-2% sementara kompetitor convert di 5-6%.

Product description bukan hanya kata-kata di halaman. Mereka adalah silent salesperson Anda, bekerja 24/7 untuk meyakinkan visitor untuk klik "Add to Cart." Description well-written melakukan tiga hal sekaligus: membantu orang menemukan Anda di search engine, menjawab exact question yang menahan mereka dari membeli, dan menciptakan emotional connection cukup bahwa mereka memilih Anda over dozen store lain yang menjual hal yang sama.

Perbedaan antara produk yang duduk unsold dan satu yang flies off digital shelf sering turun ke 200-300 kata copy well-crafted.

Mengapa Product Description Writing Lebih Penting Dari Sebelumnya

E-commerce telah fundamentally mengubah cara orang membeli. Tidak ada yang walk into store, mengambil produk, examine, dan bertanya lagi. Mereka membaca. Mereka scroll. Mereka compare. Product description Anda adalah entire buying experience dikompresi ke text, image, dan beberapa strategic element.

Angka menceritakan cerita. Store dengan unique, well-written product description melihat conversion rate 2-3x lebih tinggi dari yang menggunakan manufacturer copy. Mengapa? Karena unique copy rank di search engine (manufacturer description muncul di ratusan site, jadi Google ignore mereka), menjawab customer-specific question, dan speak ke buying motivation instead dari listing feature.

Pertimbangkan dua description untuk standing desk yang sama:

Generic version: "Adjustable height desk with electric motor. Programmable memory settings. Steel frame. 48-inch desktop."

Conversion-focused version: "Back pain dari sitting all day? Electric standing desk ini adjust dari sitting ke standing dalam 10 detik dengan tap. Set perfect height Anda dalam memory (sitting di 29", standing di 42") dan never fiddle dengan manual adjustment lagi. Steel frame hold steady bahkan ketika Anda typing di full standing height - no wobble, no shake."

Versi kedua tidak hanya describe desk. Ini identify masalah (back pain, slow manual adjustment, wobbly desk), position produk sebagai solusi, dan paint picture dari what using it feel like. Itulah yang convert.

Memahami bagaimana product description fit ke overall optimasi product page strategy Anda memastikan Anda tidak hanya writing good copy - Anda writing copy yang work dalam conversion-focused page structure. Combined dengan strong product photography dan video, description Anda become exponentially lebih efektif di driving conversion.

Psikologi Product Description Writing

Sebelum kita masuk ke formula dan teknik, Anda perlu understand what's happening di potential customer's mind ketika mereka land di product page Anda. Mereka tidak hanya gathering information. Mereka running through mental checklist:

Will this solve my problem? Mereka memiliki specific need atau desire. Description Anda perlu confirm produk ini address it.

Can I trust this? Mereka tidak kenal Anda. Mereka sudah burned sebelumnya oleh cheap product atau misleading description. Anda perlu overcome skepticism.

What if I'm wrong? Mereka worried tentang making bad decision. Anda perlu reduce perceived risk.

Why should I buy from you? Mereka probably bisa find produk ini elsewhere. Anda perlu differentiate.

Why should I buy it now? Mereka busy. Mereka akan bookmark dan forget unless Anda give mereka reason untuk act today.

Setiap good product description address question ini, often tanpa explicitly stating mereka. Ketika Anda write dengan mental model ini di mind, copy Anda stop being list dari feature dan become persuasive conversation.

Translasi Feature-Benefit

Ini di mana sebagian besar product description fall apart. Mereka list feature (what produk is) tanpa translating mereka ke benefit (what produk does untuk customer).

Feature: "400-thread-count Egyptian cotton sheets" Benefit: "Hotel-quality sheet yang feel softer dan stay cooler dari standard cotton, jadi Anda sleep better"

Feature: "Lithium-ion battery dengan 10-hour runtime" Benefit: "Gunakan wireless headphone Anda all day tanpa charging - dari morning commute Anda ke evening workout"

Feature: "Stainless steel construction" Benefit: "Won't rust, warp, atau scratch bahkan after years dari daily use"

Formula simple: setiap feature harus answer "so what?" Jika Anda tidak bisa explain mengapa feature matters ke customer's life, ini either not worth mentioning atau Anda belum think deeply enough tentang customer Anda.

Product Description Formula Yang Bekerja

Tidak ada single template yang work untuk every product, tapi ada structure yang consistently outperform generic description across industry dan price point.

Opening: Hook + Problem Identification (2-3 kalimat)

Mulai dengan question, pain point, atau desire yang target customer Anda immediately recognize. Ini create "that's me" moment yang make mereka keep reading.

"Tired dari tangled cable di desk Anda? Wireless charging harus simple - drop phone, watch, dan earbud Anda di one spot dan walk away. Charging station 3-in-1 ini finally make that possible."

Anda sudah identify masalah (cable clutter), acknowledge what should be true tapi isn't (charging harus simple), dan position produk Anda sebagai solusi. Dalam tiga kalimat.

Body: Solution + Specific Detail (4-6 kalimat)

Ini di mana Anda translate feature ke benefit sambil providing just enough technical detail untuk satisfy logical buyer. Mix practical benefit dengan emotional outcome.

"Charge iPhone, Apple Watch, dan AirPod Anda simultaneously tanpa fumbling dengan tiga separate cable. Built-in alignment guide memastikan phone Anda charge properly setiap kali - no more waking up ke dead phone karena sitting 2mm off-center. Fast charging deliver 15W ke phone Anda, jadi Anda get 50% charge dalam 30 menit instead dari waiting dua jam. Soft silicone base protect device Anda dan won't scratch nightstand Anda. Dan karena fold flat, fit di bag Anda ketika Anda travel."

Notice bagaimana each kalimat deliver complete thought - no "moreover" atau "additionally" needed. Each benefit flow naturally ke next.

Detail: Specification + Technical Info (Bulleted list)

Setelah narrative copy, provide scannable technical specification untuk orang yang need specific detail sebelum membeli. Ini satisfy logical, detail-oriented buyer tanpa cluttering main copy Anda.

Technical Specification:

  • Power output: 15W (phone), 5W (watch), 5W (earbud)
  • Compatible device: iPhone 12 dan newer, Apple Watch Series 3+, AirPod dengan wireless case
  • Cable: USB-C, 5ft braided cable included
  • Dimension: 7" x 3" x 0.5" (folded)
  • Safety: Over-temperature protection, foreign object detection, UL certified

Closing: Trust + Call-to-Action (1-2 kalimat)

End dengan trust signal (warranty, return policy, social proof) dan clear next step.

"Backed by 2-year warranty dan over 5,000 5-star review. Order today dan never deal dengan charging cable clutter lagi."

Writing untuk Different Product Category

Formula adapt berdasarkan what Anda selling. Begini cara adjust approach Anda untuk common product type.

Fashion & Apparel

Fashion buying emotional dan aspirational. Describe bagaimana wearing item make seseorang feel, not just what it look like.

Fokus pada:

  • Fit dan feel (how it wear, not just measurement)
  • Styling versatility (what untuk pair it dengan)
  • Quality indicator (fabric weight, construction detail)
  • Lifestyle context (di mana mereka akan wear it)

Example opening: "Blazer yang take Anda dari client meeting ke dinner tanpa looking overdressed untuk either. Slim-fit design ini give Anda structure tanpa feeling stiff, made dari stretch fabric yang move dengan Anda instead dari restricting Anda."

Electronics & Tech

Tech buyer ingin proof produk solve specific use case mereka. Be precise tentang capability dan limitation.

Fokus pada:

  • Real-world performance (not just spec)
  • Compatibility dan integration
  • Setup dan learning curve
  • Support dan update
  • Concrete use case

Example opening: "Video call dengan 10+ orang turn into laggy, pixelated mess di standard webcam. Camera 1080p ini dengan dual microphone deliver clear video dan audio bahkan ketika bandwidth Anda isn't perfect, jadi remote team Anda actually hear what Anda saying."

Home & Furniture

Home goods buying combine practical need (will it fit, is it durable) dengan emotional desire (will I love it, will guest notice it).

Fokus pada:

  • Dimension dan space context
  • Durability dan maintenance
  • Assembly dan setup
  • Material quality dan feel
  • Style dan design rationale

Example opening: "Small apartment need furniture yang do more than one job. Coffee table ini lift up ke dining height dalam second, revealing hidden storage underneath - perfect untuk storing blanket, remote, dan random clutter yang usually end up di top dari coffee table."

Beauty & Personal Care

Beauty dan wellness product sell transformation. Orang tidak buying shampoo - mereka buying better hair.

Fokus pada:

  • Problem it solve (specific hair/skin issue)
  • How it work (ingredient dan mechanism)
  • Expected result dan timeline
  • Usage instruction
  • Sensory detail (smell, texture, feel)

Example opening: "Frizzy hair di humid weather make every styled look fall flat by lunchtime. Anti-humidity serum ini create invisible barrier yang lock out moisture sambil keeping hair Anda soft dan moveable - not stiff atau greasy seperti most anti-frizz product."

Sports & Fitness

Fitness buyer ingin performance improvement dan injury prevention. Connect feature ke performance outcome.

Fokus pada:

  • Performance benefit (speed, strength, endurance)
  • Comfort during use
  • Durability under stress
  • Technical advantage
  • Skill level appropriateness

Example opening: "Running di shoe designed untuk walking give Anda shin splint dan knee pain. Lightweight running shoe ini have responsive cushioning yang absorb impact di heel strike sambil propelling Anda forward di toe-off - difference antara grinding through mile dan feeling energized."

SEO Optimization Tanpa Membunuh Readability

Product description perlu rank di search engine, tapi keyword-stuffed copy yang read seperti robot write it won't convert bahkan jika rank. Goal adalah write naturally sambil strategically including search term. Ini crucial component dari broader e-commerce SEO strategy Anda yang help produk Anda get discovered oleh right buyer.

Keyword Research untuk Product Description

Sebelum writing, identify what orang actually search for. Jangan guess. Gunakan real data.

Primary keyword: Main product type (e.g., "wireless charging station") Secondary keyword: Specific feature atau variation (e.g., "3-in-1 charging station," "fast wireless charger for iPhone") Long-tail keyword: Specific question atau use case (e.g., "charging station for nightstand," "travel wireless charger")

Gunakan tool seperti Google Keyword Planner, Ahrefs, atau SEMrush untuk find search volume dan competition. Prioritize keyword dengan commercial intent (orang ready untuk buy) over informational query.

Natural Keyword Integration

Setelah Anda have keyword Anda, work mereka ke copy Anda naturally. Begini cara:

Title dan first paragraph: Include primary keyword Anda di both. "Charging station wireless 3-in-1 ini charge phone, watch, dan earbud Anda simultaneously."

Subheading: Gunakan secondary keyword di H2 dan H3 tag. "Fast Wireless Charging untuk iPhone 14 dan 15"

Body copy: Sprinkle variation throughout, tapi never force it. Jika keyword tidak fit naturally, skip it.

Alt text untuk image: Describe what's di image sambil including relevant keyword. "Wireless charging station dengan iPhone, Apple Watch, dan AirPod"

Untuk more advanced SEO technique specific ke product page, explore comprehensive guide kami di product page SEO yang cover technical optimization, schema markup, dan ranking strategy.

What Not to Do

Jangan write seperti ini: "Looking for wireless charging station? Our wireless charging station adalah best wireless charging station karena wireless charging station ini have feature other wireless charging station tidak have."

Itu keyword stuffing, dan Google penalize it. Lebih penting, human stop reading immediately.

Instead: "Charging station ini solve biggest frustration dengan wireless charging - aligning phone Anda perfectly jadi actually charge. Built-in guide mean Anda drop phone Anda dan work setiap kali."

Keyword ada (charging station, wireless charging, phone), tapi mereka serving kalimat instead dari dominating it.

Advanced Copywriting Technique

Setelah Anda master basic, advanced technique ini separate good product description dari exceptional one.

Sensory Language

Help reader imagine using produk dengan engaging multiple sense.

Weak: "Soft leather chair" Strong: "Sink into butter-soft leather yang mold ke back Anda, dengan cushioning yang support tanpa feeling stiff"

Weak: "Fresh coffee bean" Strong: "Open bag dan rich aroma dari chocolate dan caramel hit immediately - bean ini smell seperti best coffee shop di city Anda"

Specificity Over Vagueness

Specific detail lebih believable dan memorable dari vague claim.

Vague: "Long battery life" Specific: "10 jam continuous use - enough untuk full workday plus evening commute Anda"

Vague: "Durable construction" Specific: "Drop-tested dari 6 feet onto concrete tanpa damage. Reinforced corner take impact jadi phone Anda tidak."

Preemptive Objection Handling

Address common concern sebelum mereka become reason not untuk buy. Technique ini pair especially well dengan clear returns management process yang give customer confidence untuk purchase.

Jika produk Anda more expensive dari competitor: "Yes, cost more dari budget option. Juga last 5x lebih lama, jadi Anda actually spend less over time - plus Anda tidak dealing dengan replacement setiap few month."

Jika setup might be complicated: "No technical expertise required. Plug it in, download app, dan Anda running dalam under 5 menit. Video setup guide included."

Jika sizing uncertain: "Not sure tentang fit? Order normal size Anda - ini run true to size. Free return jika not perfect."

Creating Urgency Tanpa Being Pushy

Legitimate urgency convert better dari fake scarcity.

Fake: "Only 3 left!" (ketika Anda have 500 di stock) Real: "Summer sale end Sunday - save 20% this week only"

Fake: "Everyone buying this!" Real: "Our best seller untuk outdoor furniture - kami restock piece ini tiga kali more often dari any other product"

Fake: "Don't miss out!" Real: "Order by 2pm untuk same-day shipping"

Common Product Description Mistake untuk Avoid

Bahkan experienced copywriter fall ke trap ini. Begini what untuk watch for.

Copying Manufacturer Description

Ini biggest mistake dan easiest untuk fix. Manufacturer copy written untuk B2B buyer (retailer), not end customer. Generic by necessity. Description Anda should be written specifically untuk target customer Anda.

Plus, ratusan store lain using same manufacturer copy. Google see duplicate content dan tidak rank any version well. Unique description give Anda SEO advantage sambil juga connecting better dengan specific audience Anda.

Writing Tentang Company Instead dari Product

"At [Company Name], we believe in quality dan customer service. We've been in business for 20 year providing excellent product..."

Tidak ada yang care. Mereka care apakah specific product ini solve problem mereka. Save company info untuk About page Anda.

Using Jargon Tanpa Explanation

Technical term fine jika audience Anda know mereka. Tapi jika Anda selling ke general consumer, explain atau skip jargon.

"Monitor ini have 144Hz refresh rate" mean nothing ke most buyer.

"Monitor ini refresh image 144 kali per detik instead dari standard 60, jadi fast-moving video game look smooth instead dari stuttery" explain what spec itu actually do.

Listing Feature Tanpa Context

"300-watt motor, 2-liter capacity, 6 speed setting, pulse function, dishwasher-safe part"

Itu feature. Sekarang translate mereka:

"300-watt motor power through frozen fruit tanpa straining (cheaper blender burn out). 2-liter pitcher make enough smoothie untuk whole family dalam one batch. Six speed give Anda control - blend gently untuk chunky salsa atau liquify untuk perfectly smooth hummus. Pop part di dishwasher ketika Anda done."

Ignoring Mobile Experience

Over 60% e-commerce traffic datang dari mobile device. Long paragraph exhausting di small screen.

Write dalam shorter paragraph (2-4 kalimat max). Gunakan bullet point. Add white space. Make it scannable.

Writing untuk Everyone (Yang Mean No One)

"Perfect untuk anyone who need [product]" adalah weak positioning. Speak directly ke primary customer segment Anda.

"Perfect untuk remote worker yang need focus di noisy home environment" lebih strong dari "perfect untuk anyone who work from home."

Optimization dan Testing

Writing great product description bukan one-and-done task. Top-performing store continually test dan refine.

What untuk Test

Description length: Try short (100-150 kata) vs. medium (200-300 kata) vs. long (400-500+ kata). Some product convert better dengan minimal copy; other need comprehensive detail.

Opening hook: Test question-based opening vs. statement-based vs. benefit-led. Small change di sini bisa significantly impact apakah orang keep reading.

Format: Test paragraph-heavy description vs. bullet-point-heavy vs. mixed. Different audience prefer different format.

Tone: Test friendly dan casual vs. professional dan detailed. B2B product often need different tone dari consumer product.

Call-to-action language: "Add to Cart" vs. "Get Yours Now" vs. "Order Today" - small variation ini bisa move conversion rate.

Testing Method

Jangan test everything sekaligus. Change one element di subset dari similar product, run test untuk at least dua minggu (untuk account untuk weekly traffic pattern), dan compare conversion rate.

Jika Anda have high-traffic product, A/B test directly menggunakan structured A/B testing framework. Jika Anda have lower traffic, test sequentially (new version vs. old version untuk equivalent time period).

Track not just conversion rate tapi juga average order value, return rate, dan support question. Kadang description yang convert better create more return (karena over-promise) atau more support ticket (karena under-explain).

Scaling Product Description Writing

Writing unique, high-quality description untuk ribuan produk seem impossible. Begini cara approach it strategically.

Prioritization Framework

Not every product need fully custom description di day one. Prioritize based on:

  1. High-traffic product: Product yang get most visit first
  2. High-margin product: Product dengan best profit margin second
  3. Product dengan poor conversion: Product dengan traffic tapi low conversion third
  4. New launch: New product saat mereka launch
  5. Everything else: Fill in over time

Template-Based Approach untuk Scale

Untuk large catalog dengan similar product (e.g., 500 t-shirt di different color), create flexible template.

Template structure: [Hook tentang problem] This [product type] solve [problem] dengan [main differentiator]. [3-4 kalimat tentang benefit] [Specific detail tentang variant ini: color, size, material specific]. [Trust signal + CTA]

Example untuk black t-shirt: "Cheap t-shirt shrink, fade, dan lose shape after few wash. Premium cotton tee ini maintain fit dan color bahkan after dozen wash cycle. Pre-shrunk fabric mean Anda order size Anda dan stay size Anda. Double-stitched hem prevent unraveling. Soft, breathable cotton keep Anda comfortable apakah Anda running errand atau meeting friend. Black colorway ini work dengan everything di wardrobe Anda - dress it up dengan blazer atau keep it casual dengan jean. Over 2,000 five-star review. Order true size Anda today."

Change color-specific kalimat dan Anda got 10 variation ready.

Working Dengan Writer

Jika Anda hiring writer (freelancer atau in-house), provide:

Product detail: Spec, feature, key benefit, manufacturer info Customer research: Common question, pain point, buying motivation Competitor example: Link ke 3-4 competitor product page Target audience: Siapa buy ini dan mengapa Tone guidance: Example dari description yang match brand voice Anda SEO keyword: Primary dan secondary keyword untuk include

Detailed brief produce better first draft, saving revision round.

Product Description Writing untuk Commerce Platform

Different e-commerce platform have different technical requirement dan limitation. Begini cara adapt.

Shopify

Shopify allow HTML di product description, jadi Anda bisa add custom formatting, embedded video, dan styled element. Description field have no character limit, tapi extremely long description may impact page load speed.

Best practice: Keep core description under 500 kata, gunakan collapsible section untuk extensive technical spec, embed size chart dan care instruction sebagai image.

WooCommerce

WooCommerce (WordPress) give full control over description layout. Anda bisa use short description (excerpt yang appear above fold) dan long description (below fold).

Best practice: Put key benefit dan conversion element di short description, detailed spec dan FAQ di long description.

BigCommerce

BigCommerce have separate field untuk description, warranty info, dan meta description. Take advantage dari structured data untuk organize information logically.

Best practice: Main description focus pada benefit, warranty section cover guarantee dan return policy, meta description optimized untuk search.

Amazon

Amazon have strict formatting rule - no HTML, limited use dari character, specific section requirement. Anda juga need compete dengan dozen atau hundred other seller untuk same product.

Best practice: Use all available character di bullet point, front-load key benefit, include size/fit information prominently, optimize untuk Amazon's search algorithm (A9) dengan relevant keyword. Untuk detailed strategy di ranking higher dalam Amazon search result, review guide kami di Amazon SEO dan ranking.

Custom Platform

Jika Anda using custom-built commerce software seperti quotation management system yang generate online product page, Anda have flexibility dalam structure tapi need ensure copy Anda integrate properly dengan dynamic pricing, discount calculation, dan product configuration.

Best practice: Separate static description content dari dynamic element (pricing, availability), ensure description clear tentang what's included di base price vs. customizable option.

Combining Description Dengan Other Page Element

Product description tidak exist dalam isolation. Work bersama dengan other page element untuk convert visitor.

Description + Image

Description Anda should reference what's visible di product photo. Jika main image Anda show produk in use, opening line Anda might be: "See bagaimana wireless charger ini fit perfectly di nightstand? That's intentional design."

Jika Anda have multiple product image showing different angle atau feature, call mereka out: "Check gallery untuk see hidden storage compartment underneath."

Description + Review

Customer review provide social proof dan answer real question. Reference review di description Anda untuk preemptively address concern: "Over 1,000 reviewer mention how easy ini untuk assemble - no tool required, 10 menit dari box ke done." Building robust system untuk collecting dan displaying customer review dan user-generated content amplify effectiveness dari product description Anda significantly.

Description + Video

Jika Anda have product video, description bisa reference what's shown: "Watch video untuk see how convertible laptop mode work - flip completely flat tanpa any manual adjustment."

Video bisa juga handle what's difficult untuk convey dalam text. Unboxing, assembly, size comparison, dan performance demonstration work better di video, leaving description Anda untuk focus pada benefit dan emotional connection.

Description + Specification

Technical specification should complement, not duplicate, main description Anda. Main copy cover benefit dan use case, spec table provide detailed measurement dan compatibility info untuk detail-oriented buyer.

Integrate product information Anda properly within overall conversion rate optimization strategy Anda. Description adalah one element dari high-converting product page yang work bersama dengan image, review, dan other page element untuk guide visitor toward purchase.

Maintaining Description Quality Over Time

Product description need update saat produk change, customer feedback emerge, dan search behavior evolve.

Regular Audit Schedule

Quarterly: Review top 20 product untuk accuracy, update any changed feature atau spec Bi-annually: Refresh description untuk seasonal product (update winter description sebelum winter season) Annually: Complete audit dari all product, rewrite underperforming description

Using Customer Feedback

Customer service question reveal gap di description Anda. Jika 50 orang ask "Does this work dengan iPhone 13 saya?" description Anda should explicitly answer that.

Review highlight what matter most ke buyer. Jika 100 review mention "easy to clean," add benefit itu ke description Anda prominently.

Adapting ke Search Trend

Search behavior change. New model release, new terminology emerge, orang search differently. Pertimbangkan implementing personalization engine yang bisa dynamically adjust product presentation berdasarkan customer segment sambil maintaining core description quality Anda.

Check search query data Anda quarterly. Jika orang finding product page Anda using term Anda tidak optimize for, update description untuk include term itu naturally.

Business Impact dari Great Product Description

Mari bring ini back ke what actually matter - result. What happen ketika Anda invest dalam quality product description?

Higher conversion rate: Well-written description convert 2-3x better dari generic copy, meaning same traffic generate significantly more revenue.

Better SEO performance: Unique, keyword-optimized description rank higher di search result, driving more organic traffic tanpa additional ad spend.

Lower return rate: Accurate, detailed description set proper expectation, reducing "not what I expected" return.

Fewer support ticket: Comprehensive description answer common question upfront, reducing pre-purchase support volume.

Higher average order value: Description yang effectively communicate value justify premium pricing dan reduce discount dependence.

Store dengan 100 produk, 10,000 monthly visitor, dan 2% conversion rate generate 200 sale monthly. Improve conversion ke 4% through better description (realistic improvement), dan Anda double sale ke 400 monthly dengan same traffic.

Over year, itu 2,400 additional sale. Di average order value dari $75, itu $180,000 dalam additional revenue dari copy improvement. Bahkan di 30% margin, itu $54,000 additional profit dari better description.

Getting Started: Your First 10 Product Description

Jika Anda starting dari scratch atau doing complete overhaul, begini practical approach:

Week 1: Choose top 10 product Anda berdasarkan traffic volume. Write new description menggunakan framework di guide ini. Publish dan track baseline metric (traffic, conversion rate, revenue).

Week 2-4: Let data accumulate. Anda need at least dua minggu data untuk see meaningful pattern.

Week 5: Analyze result. Description mana perform best? Element apa work? Identify pattern.

Week 6-8: Write next 20 product Anda menggunakan insight dari first 10. Refine approach Anda based on what's working.

Ongoing: Add 10-20 new description per minggu sampai entire catalog Anda covered. Kemudian move ke maintenance dan optimization phase.

Mulai dengan product di mana impact immediate - high traffic, high margin, currently poor conversion. Itu di mana improved description pay back fastest.

Product description adalah salah satu highest-leverage improvement di e-commerce. Kata yang Anda tulis work continuously, converting traffic sambil Anda sleep. Invest dalam getting mereka right.

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