Marketing Content Creation Process
End-to-end workflow for creating, approving, publishing, and monitoring marketing content across social media platforms
Objective
Streamline content creation from ideation to performance monitoring with clear approval stages
Participants (4 roles)
Input
Marketing campaign requirements or content calendar needs
Output
Published content with performance analytics and insights
Process Flow
flowchart LR
node0["Generate Ideas"]
node1["Approve Ideas"]
node2["Produce Content"]
node3["Approve Content"]
node4["Post Content"]
node5["Monitor Performance"]
node0 --> node1
node1 --> node2
node2 --> node3
node3 --> node4
node4 --> node5
classDef default fill:#1e293b,stroke:#3b82f6,stroke-width:2px,color:#e0e7ff,padding:10px
Performance Metrics
3-5 days
averageCreationTime
85%
approvalRate
4.2%
engagementRate
4.5/5
contentQualityScore
Stages Overview
| PROPERTIES | STAGE 1
Generate Ideas | STAGE 2
Approve Ideas | STAGE 3
Produce Content | STAGE 4
Approve Content | STAGE 5
Post Content | STAGE 6
Monitor Performance |
|---|---|---|---|---|---|---|
| Stage Owners | Content Creator | Marketing Manager | Designer | Marketing Manager | Social Media Manager | Social Media Manager |
| Stage Workers | Marketing Manager Social Media Manager | Content Creator | Content Creator | Designer Content Creator | Content Creator | Content Creator Marketing Manager |
| Duration | 1 day | 4 hours | 2 days | 4 hours | 1 day | 7 days |
| Output Fields | •
Content Type* •
Target Audience* •
Content Brief* | •
Approval Status* •
Feedback •
Priority Level* | •
Content Folder Link* •
Production Status* •
Asset Checklist* | •
Content Approval* •
Brand Compliance* •
Revision Notes | •
Posting Date* •
Platforms Posted* •
Post URLs* | •
Overall Result* •
Key Insights* •
Analytics Report |
| To-dos | • Research trending topics and audience interests • Brainstorm content concepts • Create content brief with key messages | • Review content concepts for brand alignment • Assess market relevance and timing • Provide feedback or approval | • Create visual assets or video content • Write copy and captions • Prepare content in required formats | • Review final content quality • Check brand guidelines compliance • Approve for publication | • Schedule or publish content • Apply platform-specific optimizations • Set up tracking parameters | • Track engagement metrics • Analyze audience response • Document insights and learnings |
Automation Rules
Automation 1: Field Value Alert
If Priority Level equals, Then send notification to Designer with message: "High priority content needs immediate attention"
Automation 2: Field Value Alert
If Overall Result equals, Then send notification to Marketing Manager with message: "Content performed exceptionally well - consider similar approach"
Workflow Summary
Total Stages
6
Total To-dos
18
Output Fields
18
Automations
2