Sales
Role guides and how-tos for sellers: BDR/SDR, account executives, managers, and the sales process itself.
Topics
BDR & SDR Guide
10 guidesTactical guides for Business Development Reps and Sales Development Reps — outbound prospecting, cold call scripts, email cadences, and the path from SDR to AE.
Account Executive Guide
10 guidesTactical guides for Account Executives — discovery, demos, deal forensics, MEDDIC, closing techniques, and the AE path to Senior AE.
Enterprise Account Executive Guide
10 guidesTactical guides for Enterprise AEs and Strategic AEs — multi-threading, complex deals, procurement, security review, and the path to Strategic AE.
Sales Manager Guide
10 guidesTactical guides for Sales Managers — coaching reps, forecasting, pipeline reviews, comp design, and the path from Manager to Director.
Sales Engineer Guide
10 guidesTactical guides for Sales Engineers and Solutions Consultants — discovery, demos, technical objections, POCs, and the SE path.
Account Manager Guide
10 guidesTactical guides for Account Managers — expansion, renewals, QBRs, NRR engineering, and the path from AM to Senior AM.
Sales Process Guide
15 guidesHands-on guides for designing pipelines, stages, qualification, and the daily rhythm of a sales team.