Marketing Ops Playbooks

Tactical playbooks for Marketing Ops Managers — lead routing, attribution, MAP architecture, data hygiene, and the path to Director of MOps.

1. A Day in the Life of a Marketing Ops Manager

   Apr. 28, 2026· Camellia
2. Your First 30/60/90 Days as a New MOps Manager

   Apr. 28, 2026· Camellia
3. Lead Routing and SLA Enforcement

   Apr. 28, 2026· Camellia
4. Attribution the CFO Can Defend

   Apr. 28, 2026· Camellia
5. MAP and CRM Architecture Without Duct Tape

   Apr. 28, 2026· Camellia
6. Marketing Ops Tools and Tech Stack

   Apr. 28, 2026· Camellia
7. MOps Metrics: Data Hygiene, MQL→SQL, List Health

   Apr. 28, 2026· Camellia
8. Path From MOps Manager to Director of MOps

   Apr. 28, 2026· Camellia
9. Common MOps Pitfalls

   Apr. 28, 2026· Camellia
10. AI in the Marketing Ops Workflow

    Apr. 28, 2026· Camellia