Jane Ha
Head of Finance Strategy
Jane Ha is Head of Finance Strategy at Rework, helping CFOs and finance leaders turn strategy into numbers their boards trust. With 5+ years in SaaS finance and FP&A advising 50+ B2B companies, Jane shows readers how to read their own unit economics honestly, plan cash flow with confidence, and focus on the SaaS metrics that move enterprise value.
About Jane Ha
Jane Ha is Head of Finance Strategy at Rework. Over 5+ years in SaaS finance, Jane has worked alongside CFOs and finance leaders at 50+ B2B companies, from Series A startups to scaling enterprises, building the financial models and operating cadences that turn strategy into numbers. That hands-on track record is the reason her guidance holds up under board scrutiny.
If you run or support a modern B2B SaaS finance function, Jane's work helps you build reporting leadership actually uses, read the unit economics that tell the truth about your business, and apply the cash flow discipline that separates companies that survive a downturn from ones that don't.
How Jane Helps You
Jane writes for CFOs, VPs of Finance, and finance-curious operators who want to make sharper calls with their own numbers. Here is what you take away:
- SaaS unit economics you can trust: LTV, CAC, payback, and what the numbers really mean for your decisions
- Financial planning and annual operating models you can adapt to your own B2B SaaS company
- Cash flow management and burn rate discipline you can put into practice
- Board-ready reporting and investor-grade metrics you can present with confidence
- A clear view of how finance partners with sales, product, and CS to drive enterprise value
Her content is grounded in real finance engagements, so the models, frameworks, and metrics you read here have already been used to make actual capital allocation and hiring decisions at companies that live or die by the math.
Connect
Jane is fluent in SQL, Excel/Sheets, and modern FP&A tooling, and she regularly advises early-stage founders on finance function design before their first CFO hire. If you are shaping your finance function or your first operating model, her writing gives you a place to start.