Brian Tr

Brian Tr

Co-Founder & COO

Brian Tr is Co-Founder and COO of Rework, with 12+ years in B2B go-to-market and operations. Brian scaled Rework from 0 to 10,000+ B2B customers across CRM and productivity tools. That hands-on experience shows readers how to build the sales playbooks, partnerships, and onboarding systems that turn early traction into durable, scalable growth.

LibraryInsightsGuides

About Brian Tr

Brian Tr is Co-Founder and COO of Rework. Over the past 12+ years, Brian has worked on the operational and commercial side of B2B SaaS, building go-to-market engines, partnership programs, and the operational infrastructure that supports scale. That experience is what you draw on here.

At Rework, Brian led the growth from zero to 10,000+ B2B customers, building the first sales playbook, establishing channel partnerships across Southeast Asia, and designing the onboarding processes that turned trial users into long-term accounts. The point of sharing it is so you can shorten your own path to the same outcomes.

How Brian Tr Helps You

If you're growing a B2B SaaS company, Brian's writing gives you the operational decisions that actually move revenue. Expect practical guidance you can act on across:

  • Go-to-market strategy and channel development
  • Scaling customer acquisition from founder-led sales to structured teams
  • Partnerships, reseller networks, and ecosystem growth
  • Operational systems that support 10x customer growth
  • Building and selling in emerging B2B markets

The content is grounded in the reality of scaling, not hypothetical playbooks. Because Brian has made the mistakes, run the experiments, and seen what works from 100 to 10,000 customers, you get to skip the guesswork and apply what already held up.

Connect

Brian regularly shares insights on B2B growth in Southeast Asian markets and advises early-stage SaaS founders on go-to-market strategy, so you can follow along for new lessons as they land.