Amy Do

Amy Do

Growth Partner

Amy Do is a Growth Partner at Rework who helps operators in travel, healthcare, sport, higher education, and manufacturing grow their markets through better operations and a sensible take on AI. Drawing on conversations with over 9,000 business leaders, Amy helps you spot the turning point in your business and pick the simplest tool that actually fits, so the right technology does real work instead of sitting on a feature list.

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About Amy Do

Amy Do is a Growth Partner at Rework. A few years ago Amy stepped out of a settled career to join a tech startup, a choice that turned into a front-row seat on how real businesses grow.

Since then, Amy has spoken with over 9,000 business leaders around the world: a couple building a law firm in the Philippines, a second-generation CEO renovating a family business, a sixty-year-old founder testing what new AI tools can actually do for an operation he has run for thirty years. That range is why the guidance you get here is grounded in how businesses like yours really work, not in theory.

What Amy Has Learned

Almost every business reaches a turning point, a moment where the playbook that got you here does not quite get you there. You need to shift something: a process, a tool, a way of thinking. Reading Amy's work helps you recognize that moment sooner and see where the right technology starts doing real work for you rather than adding to the noise.

Amy does not claim to have every answer. What you get instead is a stack of patterns gathered across thousands of operations, so you can borrow what already worked for businesses in your position and skip the costly experiments.

How Amy Helps You

If your team is wrestling with any of these, Amy's writing can help you choose a direction with more confidence:

  • CRM: how to choose one, configure it, and get your team to actually use it.
  • Project management: how to move from email and spreadsheets to something the whole team can read at a glance.
  • Workflow management: how to write down the work, map who does what, and make the handoffs survive growth.
  • Workflow automation: how to pick the parts that really save time over the parts that just look automatable.
  • HRIS: onboarding, time-off, and document management, the unglamorous work that holds an organization together.

Industries Amy Knows Best

The pattern across industries is more similar than people expect, but the details matter. These are the fields Amy draws on most, so you can see your own operation in the examples:

  • Travel agencies and tour operators: long sales cycles, complex handoffs, and customer relationships that depend on internal coordination.
  • Healthcare: multi-clinic groups, scheduling complexity, and the compliance work that quietly shapes everything.
  • Sport: clubs, federations, and academy operations where seasonality and rosters drive everything.
  • Higher education: admissions cycles, faculty workflows, and student-services operations at scale.
  • Manufacturing: production planning, supplier coordination, and the slow shift toward connected operations.

Different industries, same underlying physics: long cycles, multiple stakeholders, and the need for systems that hold up when the team is busy doing the work. That shared logic is why the lessons here travel across sectors and apply to you.

How Amy Works With You

The short version: more questions than answers, more listening than pitching, and a strong preference for the simplest tool that actually fits your team. The best transformation projects start with a thirty-minute call where you describe your day in real terms, not in PowerPoint terms.

If you are at a turning point and you want a conversation rather than a sales pitch, that is exactly the kind of call Amy enjoys.

Connect

If you are somewhere between "this could be better" and "I don't know what to do next," that is the conversation to have.