Amy Do

Amy Do

Growth Partner

Growth Partner at Rework. Works alongside operators across travel, healthcare, sport, higher education, and manufacturing to build and grow their markets through better operations and a sensible take on AI.

playbooksLibraryGuides

Who I Am

I'm Amy Do, Growth Partner at Rework. A few years ago I stepped out of a settled career to join a tech startup whose vision, product, and people I genuinely believed in. The decision turned out to be the most useful uncomfortable choice I've made.

Since then, I've had the privilege of speaking with over 9,000 business leaders around the world. A couple building a law firm in the Philippines. A second-generation CEO renovating their family business. A sixty-year-old founder testing what new AI tools can actually do for an operation he's run for thirty years. Each conversation has reminded me that every business is its own thing.

What I've Noticed

What I've noticed is that almost every business arrives at a turning point. A moment where the playbook that got them here doesn't quite get them there. They need to shift something: a process, a tool, a way of thinking. That's where transformation happens, and where the right technology starts to do real work rather than sit on a feature list.

I feel lucky to be part of those moments. I ask questions, listen carefully, and learn something almost every day. I don't pretend to have all the answers. What I can offer is curiosity, a stack of patterns I've seen across thousands of operations, and a willingness to figure things out alongside whoever's at the table.

What I Help With

If your team is wrestling with any of these, there's a good chance I can help, or at least point you in a more useful direction:

  • CRM: choosing one, configuring it, getting your team to actually use it.
  • Project management: moving from email-and-spreadsheets to something the whole team can read at a glance.
  • Workflow management: writing down the work, mapping who does what, making the handoffs survive growth.
  • Workflow automation: picking the parts that actually save time vs. the parts that just look automatable.
  • HRIS: onboarding, time-off, document management, the unglamorous work that holds an organization together.

Industries I've Spent the Most Time In

The pattern across industries is more similar than people expect, but the details matter. The places I've spent the most time:

  • Travel agencies and tour operators: long sales cycles, complex handoffs, and customer relationships that depend on internal coordination.
  • Healthcare: multi-clinic groups, scheduling complexity, and the compliance work that quietly shapes everything.
  • Sport: clubs, federations, and academy operations where seasonality and rosters drive everything.
  • Higher education: admissions cycles, faculty workflows, and student-services operations at scale.
  • Manufacturing: production planning, supplier coordination, and the slow shift toward connected operations.

Different industries, same underlying physics: long cycles, multiple stakeholders, and the need for systems that hold up when the team is busy doing the work.

How I Like to Work

The shortest version of how I work: more questions than answers, more listening than pitching, and a strong preference for the simplest tool that actually fits. The best transformation projects I've been part of started with a thirty-minute call where the operator described their day in real terms, not in PowerPoint terms.

If you're at a turning point and you want a conversation rather than a sales pitch, that's exactly the kind of call I enjoy.

Get in Touch

If you're somewhere between "this could be better" and "I don't know what to do next," that's the conversation I want.